ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Brand perception audit. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. Prominent brand mentions that don’t contain links can also drive higher search placement because Google sees them as implied links. A prominent conference may have big brand sponsors, which increase its visibility and domain authority.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Some Customer Success/Sales departments are better than others at convincing clients to allow their brand name to be used in award case studies and in the media.

B2B 295

B2B Industry Company Case Study 295

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Read the free white paper today! Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Cision

NOVEMBER 4, 2015

When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These brands work hard to give off just the right impression to their audiences. Don’t leave anything to chance, or else you’ll risk losing your reputation. Building your brand starts on social.

Brand 120

Brand Branding How To Construction 120

Cision

DECEMBER 19, 2015

Do you know what customers think about your brand? With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Get the free white paper!

Telecommunications 120

Telecommunications Brand Branding Journalism 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Fewer, clearer objectives always beat vague or sweeping ones.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

NOVEMBER 17, 2015

And copyright infringements could have hefty consequences for your brand. But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. Brush up on your copyright knowledge with our free white paper!

Infographics 120

Infographics Reputation Creativity Brand 120

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. A white paper on The Crisis Newsroom is also available upon request. However, not every crisis is predictable.

Crisis 127

Crisis Crisis Management Case Study SEO 127

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. Releases work with branded content. Quality writing rises to the top. Distributing a press release is another way to begin a conversation.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Invite others onto the stage.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The reports can influence customers, investor interest, press coverage, and general reputation, and they typically have a long shelf-life. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Interest in mobile payment technology. Get the latest insights on EMV implementation and mobile payments!

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. The data-driven stories can be repurposed into various white papers, blog posts, and webinars, thus elevating the brand’s reputation as an industry authority. No one should underestimate the power of data for storytelling.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Cision

JUNE 20, 2015

When you listen to conversations about your brand on social media, take note of the frequency of negative comments and the topics associated with such sentiments. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. 1. Low-Level. 2. Medium-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Cision

JANUARY 4, 2016

And if you don’t abide by them, your brand could come under fire for a violation. Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper!

Video 120

Video Creativity Blogging Resources 120

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! He also argued that all brands can use comedy in their marketing; they just have to find the right opportunity and the right voice. Think outside of promoting your product, and try establishing your brand in a new and interesting way. Stop thinking.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Cision

FEBRUARY 2, 2017

Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction. How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? The influencer’s specific niche must be relevant to your brand. Demographics.

Sports 60

Sports Local Reputation Brand 60

Cision

FEBRUARY 7, 2017

How can you expect an influencer to agree to work with your brand without building a foundation first? Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers.

Pitching 96

Pitching Social Media Resources Brand 96

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. How does your brand filter through the 500 million tweets sent each day?

Strategy 120

Strategy Social Media Customer Service Software 120

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. Take Stock of Your IP and its Potential.

Technology 177

Technology Comparison Case Study Video 177

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Building an organization’s reputation positively impacts its brand and helps improve tactical sales-related activity and outcomes.

Leadership 91

Leadership Publicity Reputation Employee 91

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Simply put, it’s rare for buyers to read a white paper, watch a video, or listen to a keynote talk, and then immediately sign a contract.

Leadership 103

Leadership Reputation Measurement Video 103

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. If they’re affected by your brand’s actions, add them to your list. Click here for our free Crisis Communication white paper now! 3. Always Be Monitoring.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

APRIL 5, 2016

But before you start bailing your brand out, you need to know whether or not your brand is truly sinking. So how can you gauge the true impact of a crisis on your brand? How much your brand is mentioned. The crisis itself may be getting a lot of coverage, but how much is your brand involved?

Crisis 120

Crisis Measurement Crisis Communications Software 120

Cision

NOVEMBER 21, 2015

Influencer marketing can bring in big bucks for any brand who draws up a detailed strategy and delegates outreach tasks. But a brand can quickly ruin its chances of success if it doesn’t continue to build the relationship after the initial ask. Follow these four easy steps to strengthen your bond and meet your brand’s end goals: 1.

Social Media 120

Social Media Analytics Reputation Creativity 120

Cision

AUGUST 24, 2015

At his recent webinar, “ The Do’s and Don’ts of Social Media ROI ,” Gary discussed how brands can quantify their social media content and learn what content leads to sales. While brands can certainly glean a lot of data from social media, knowing what to do with that data is what sets successful brands apart from the rest.

Social Media 120

Social Media Media Analytics Data 120

Cision

JULY 13, 2015

He can poke humor at the brand without sacrificing the brand or its reputation. Where might your brand run aground? View the white paper now! He’s credible and, perhaps more importantly, perceived as trustworthy. Murdock has a role to play, too. He’s the humor that defuses situations. Rely on standard plots.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. The modern PR landscape has added a fourth: shared.

Media 103

Media Print Advertising Advertising 103

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

DECEMBER 10, 2015

Otherwise known as TRID for short, it’s imperative that marketers within these institutions understand how TRID will affect consumers and how a lack of preparedness could ultimately impact their institution’s brand. Read our free “Regulation & Compliance: The Cost of Being Uninformed” white paper to find out!

Financial 120

Financial Consumer Guidelines Reputation 120