ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

Inbound PR

MARCH 11, 2025

If I put myself in the shoes of the business owners , the real challenge for retailers today isnt just competing with other stores - its competing with convenience. 5 Smart Ways to Get More Shoppers Through Your Retail Doors So, how do you get people off their screens and into your store?

Retail 62

Retail Brand Branding 62

Agility PR Solutions

JANUARY 12, 2022

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Retail 147

Retail Brand Branding Customer Service 147

Agility PR Solutions

JULY 6, 2020

Nothing has been the same since March, and “the same” may never be the same ever again—and not surprisingly, brand loyalty has proven to be a COVID casualty. The post The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back appeared first on Agility PR Solutions.

Retail 153

Retail Crisis Brand Branding 153

Agility PR Solutions

DECEMBER 10, 2019

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S. marketplace impressive.

Retail 135

Retail Leadership Brand Branding 135

Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. These platforms are revolutionizing the way brands reach consumers by targeting them at the most critical stage of their buying journeyjust before they make a purchase. Its how to do so wisely.

Retail 52

Retail Advertising Advertising Consumer 52

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Contently - Strategy

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

B2B 96

B2B Brand Branding Case Study 96

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Agility PR Solutions

OCTOBER 2, 2024

Advertising spend is at an all-time high and Retail Media Networks (RMN), in particular, are among the fastest-growing segments when compared to other categories like social media, search, and connected TV. With retail media advertising anticipated to grow 21.3 With retail media advertising anticipated to grow 21.3

Retail 114

Retail Brand Branding Media 114

Ronn Torossian

FEBRUARY 18, 2024

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness. A pop-up shop is a retail space that appears for a short time, typically a few days to a few months. What is a pop-up shop?

Retail 195

Retail Brand Branding Consumer 195

Agility PR Solutions

JANUARY 23, 2022

Consumers have been very outspoken about their expectations that brands and retailers make their products and operations more sustainable, but new research from next-gen experience management firm First Insight reveals that retailers need to listen more closely to their customers about their sustainable shopping preferences.

Retail 147

Retail Consumer Brand Branding 147

Agility PR Solutions

OCTOBER 29, 2023

When interest in the metaverse faded as AI marched to the top of priority lists in the new year, some thought that brand and retail marketers were abandoning previous plans to incorporate immersion as a next-gen tech tool, but not surprisingly it was just a slight detour to allow time for embracing AI more fully […] The post Brands and retailers (..)

Retail 110

Retail Brand Branding Tools 110

Agility PR Solutions

NOVEMBER 16, 2021

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

Retail 146

Retail Trends Marketing Consumer 146

Agility PR Solutions

AUGUST 2, 2023

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.

Retail 148

Retail Consumer Marketing Brand 148

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

Retail 145

Retail Meeting Consumer Software 145

Agility PR Solutions

AUGUST 4, 2021

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

Retail 148

Retail Consumer Crisis Brand 148

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. Retail media network – no longer just a buzzword but a market reality. One of ours is ad tech.

Retail 170

Retail Brand Branding Advertising 170

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

Agility PR Solutions

OCTOBER 9, 2023

Brands and marketers are trying to be extra nice leading up to the 2023 holiday shopping season because they really need Santa to deliver this year. But economic vulnerability means consumers will be looking for price markdowns, special deals and promotional offers.

Retail 110

Retail Brand Branding Consumer 110

PR Fuel

JANUARY 8, 2025

According to Internet Retailing, a whopping 32% of customers will dig into what others are saying about your brand before making a purchase.

Brand 52

Brand Branding Publicity Retail 52

Agility PR Solutions

OCTOBER 19, 2021

With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. The post How are brands responding to the acceleration of e-commerce?

Retail 174

Retail Brand Branding Technology 174

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. And now there’s direct to consumer (DTC) where sellers are circumventing the retailer and selling directly.

Storytelling 284

Storytelling B2C Retail Measurement 284

Agility PR Solutions

NOVEMBER 29, 2021

New research from CX solutions firm Uberall reveals that while most buying journeys start online, consumers prefer to do business with brands and retailers that […]. The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions.

Web 157

Web Local Consumer Brand 157

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.

Brand 78

Brand Branding Marketing Guidelines 78

Agility PR Solutions

MARCH 26, 2024

Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? Are they just too picky?

Retail 105

Retail Consumer Customer Service Brand 105

Agility PR Solutions

AUGUST 26, 2020

As the fall season approaches and communicators get ready for an uncharted holiday-marketing experience, new research from AI-led merchandising and personalized experiences firm Qubit sheds light on changing shopper habits and reveals what brands can expect during the upcoming holiday shopping season amidst the COVID-19 pandemic.

Retail 141

Retail Survey Data Brand 141

Agility PR Solutions

JANUARY 28, 2024

As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and purchasing becomes fully immersed.

Retail 110

Retail Ethics Consumer Enterprise 110

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

5W PR

OCTOBER 22, 2024

By boosting native content, brands can maximize their reach while keeping messaging authentic. From micro to mega influencers, creators help brands tap into niche audiences with genuine, impactful messages. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . For retail junkies, this one is a no-brainer. PR Daily News Feed. AdExchanger. NRF Smartbrief.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310

Media Retail B2B Journalism 310

Agility PR Solutions

MARCH 12, 2023

New shopper insights research from retail marketing collective Acosta Group looks at the state of the natural/organic shopper, providing brands and retailers valuable information to drive growth in store and online.

Retail 86

Retail Brand Branding Groups 86

OnePitch

DECEMBER 21, 2023

Gabriela Barkho is a Senior Reporter at Modern Retail covering e-commerce, CPG startups, DTC brands, marketing, and consumer VC funding.

Retail 103

Retail Pitching Consumer Report 103