Business Wire

OCTOBER 26, 2023

And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers? As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why?

Blogging 482

Blogging Branding Brand Trends 482

Ronn Torossian

NOVEMBER 25, 2022

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […].

Reputation 370

Reputation Brand Branding Consumer 370

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns.

Company 78

Company Brand Branding Crisis Management 78

Agility PR Solutions

JANUARY 20, 2025

As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand reputation.

Healthcare 96

Healthcare Reputation Company Branding 96

Agility PR Solutions

DECEMBER 17, 2024

Brand reputation is among the most valuable assets of a company. Basically, it’s a testament to what your brand is abouthow authentic and quality-minded your brand could be. Often, it proves more […] The post The role of earned media in enhancing brand reputation first appeared on Agility PR Solutions.

Reputation 145

Reputation Brand Branding Media 145

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Branding 333

Branding Brand Employee Engineering 333

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. By strategically showcasing your leaders’ expertise, you can differentiate your brand, foster trust and ultimately drive business growth.

Leadership 133

Leadership Reputation Branding Brand 133

Agility PR Solutions

JANUARY 22, 2025

B2B companies are using affiliate marketing to promote their products or services. The affiliates covered here drive leads and boost revenue for the company. It’s crucial […] The post Affiliate marketing software solutions for B2B companieskey functions, benefits and brands first appeared on Agility PR Solutions.

Software 96

Software B2B Company Marketing 96

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies.

Branding 370

Branding Brand Media Measurement 370

Contently - Strategy

SEPTEMBER 30, 2024

These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape. This social media law targets companies with over $100 million in global revenue and continues to face First Amendment challenges.

Social Media 107

Social Media Privacy Branding Brand 107

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

LinkedIn 98

LinkedIn Examples Brand Branding 98

Agility PR Solutions

MARCH 20, 2025

In todays rapidly evolving tech landscape, small brands often face an uphill battle when competing against industry giants. With massive marketing budgets and vast resources, larger companies dominate the digital space, making it increasingly difficult for emerging tech brands to break through the noise.

Strategy 110

Strategy Branding Brand Resources 110

Sword and the Script

AUGUST 27, 2024

SaaS companies have slashed marketing budgets, effectively cutting off communications with customers; and now some are imposing harsh terms to protect margins at the expense of trust There’s an old saying, it’s not the circumstances that matter as much as your response to them. He’s right of course. appeared first on Sword and the Script.

B2B 103

B2B Company Software LinkedIn 103

Ronn Torossian

JANUARY 24, 2025

Learn how tech PR helps SaaS companies build brand awareness, establish thought leadership & drive growth through strategic storytelling and media engagement. The post Tech PR Done Well for SaaS Companies: A Strategic Approach to Building a Strong Brand and Thought Leadership appeared first on.

Leadership 195

Leadership Company Branding Brand 195

5W PR

JANUARY 24, 2025

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The NFL’s TikTok strategy shows how traditional brands can adapt to new platforms. LinkedIn values professional insights and thought leadership.

Social Media 109

Social Media Branding Brand Crisis Management 109

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Brand Branding Analytics 104

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

Remote PR Jobs

DECEMBER 17, 2024

Build your niche, whether in fashion PR, music PR, or corporate branding. You can often set your own work hours and have the flexibility to work from anywhere The Growing Demand for Freelance PR With companies increasingly outsourcing PR, freelancers are in high demand. Take advantage of remote freelance work.

How To 231

How To Fashion Writing LinkedIn 231

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. This strategy helps establish companies as authoritative voices.

B2B 78

B2B Company Publicity Media Training 78

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Agility PR Solutions

JANUARY 22, 2025

In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. However, with the right […] The post Influencer marketing for small brands: Navigating the challenges and opportunities first appeared on Agility PR Solutions.

Brand 110

Brand Branding Marketing Resources 110

PRSay

JANUARY 3, 2025

. #1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore.

Trends 97

Trends Brand Branding Publicity 97

Agility PR Solutions

DECEMBER 18, 2024

In the age of social media, 24/7 news cycles, and global interconnectedness, the ability to effectively manage a crisis has never been more crucial for companies. A single misstepwhether its a product failure, corporate scandal, or poor public responsecan quickly escalate into a full-blown disaster.

Crisis 91

Crisis Company Publicity Corporate 91

Agility PR Solutions

MARCH 10, 2025

At first glance, using negative press to drive engagement may seem counterintuitive to many brands. Negative publicity is traditionally viewed as harmful to a company’s reputation and long-term business interests.

Brand 96

Brand Branding Reputation Company 96

Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. A media coverage report serves multiple strategic purposes: Event Coverage: Summarizing media mentions and public sentiment after a company event.

Writing 230

Writing Report How To Analysis 230

5W PR

NOVEMBER 25, 2024

Implementing strategic PR tactics can build credibility, foster trust, and establish companies as industry leaders. There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts.

B2B 78

B2B Company Crisis Management Measurement 78

5W PR

NOVEMBER 21, 2024

In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. It involves creating a deep connection between a brand and its customers, fostering trust, and encouraging repeat business. Loyalty to the brand leads them to choose it over competitors.

Brand 78

Brand Branding Storytelling Employee 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Branding Brand Case Study 78

Ronn Torossian

FEBRUARY 24, 2025

Learn how leading companies master corporate communications through strategic messaging, transparency and effective crisis management to build brand trust The post Mastering Corporate Communications: How Companies Are Getting It Right appeared first on.

Corporate 195

Corporate Company Communications Crisis Management 195

Contently - Strategy

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. What tools can brands use to source user-generated content effectively?

B2B 99

B2B Brand Branding Case Study 99

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Brand 78

Brand Branding Guidelines Storytelling 78

5W PR

JANUARY 25, 2025

Companies face mounting pressure to demonstrate their commitment to environmental responsibility, but the path between authentic sustainability messaging and accusations of greenwashing grows narrower each year. Companies must first establish genuine sustainability initiatives before considering how to communicate them.

Company 78

Company Social Media Data Fashion 78

Agility PR Solutions

NOVEMBER 20, 2024

Even a single strike can leave your data exposed, which could result in financial losses, identity theft, compliance […] The post Cybersecurity for online reputation: Steps to safeguard your company in 2025 appeared first on Agility PR Solutions.

Reputation 91

Reputation Company Financial Data 91

Remote PR Jobs

OCTOBER 29, 2024

It is a well-crafted (but concise) document that should show how you can fit in with the company. You can often find their contact information on the company website or LinkedIn. For the content, make sure your research into the company is visible, and use keywords from the job description as a guide.

Publicity 221

Publicity How To Examples Crisis Management 221