Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 91

Study Branding Brand Marketing 91

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it.

Branding 245

Branding Brand Storytelling Airlines 245

Lauri Pehar Borsh

MAY 13, 2024

CEOs who engage on social media can powerfully connect with stakeholders, shape brand narratives, and drive growth. Here’s […] The post CEOs’ on Social Media: Absence Can Hurt a Company Brand appeared first on Laurie Pehar Borsh Digital PR.

Social Media 78

Social Media Company Branding Brand 78

Ronn Torossian

NOVEMBER 2, 2023

In the ever-evolving landscape of digital marketing, finance brands are increasingly turning to finance influencers to build brand awareness and engage with their target audience. appeared first on.

Branding 195

Branding Brand Financial Company 195

Ronn Torossian

NOVEMBER 25, 2022

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. However, if a company decides to take more charge of its […].

Reputation 370

Reputation Branding Brand Consumer 370

Agility PR Solutions

NOVEMBER 20, 2022

Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. Offering a wide array of tech services such as media monitoring and campaign management, the market’s largest PR tech companies have typically enjoyed steady growth.

Company 157

Company Branding Brand Software 157

Business Wire

OCTOBER 26, 2023

And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers? As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why?

Blogging 478

Blogging Branding Brand Trends 478

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

Branding 333

Branding Brand Employee Engineering 333

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Company 195

Company Strategy Technology Consumer 195

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Awards produced by U.S.

B2B 295

B2B Industry Company Case Study 295

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. People are easier to remember and relate to than company names. What’s the story of your relevance?

Company 62

Company Branding Brand Conference 62

Stern + Associates

JULY 8, 2024

If you’re a successful company founder, chances are you have deep industry insights. Establishing a strong, recognizable brand goes beyond expertise; it’s essential for connecting with clients, staff, and the public. People are easier to remember and relate to than company names. What’s the story of your relevance?

Company 62

Company Branding Brand Conference 62

Ronn Torossian

APRIL 1, 2022

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. The pandemic has affected companies in the […]. The pandemic has affected companies in the […].

Financial 195

Financial Social Media Company Strategy 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Their focus should be on guiding the company on what to announce and how, rather than waiting to be fed information.

B2B 156

B2B Company Storytelling Retail 156

Ronn Torossian

DECEMBER 29, 2022

There have been plenty of companies that have managed to reposition their brands successfully and generate better results than maybe they even expected. The post Examples of Great Brand Repositioning Strategies appeared first on. The post Examples of Great Brand Repositioning Strategies appeared first on.

Examples 195

Examples Strategy Branding Brand 195

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. Further, they often focus on larger companies and brands.

B2B 319

B2B Company SMB Automotive 319

Mindful Marketing

SEPTEMBER 1, 2024

Any trend of people buying less is troubling for many consumer-dependent companies, but it’s a great opportunity for firms to consider how they might diversify their goods portfolios and better meet consumers’ intangible needs. One can image how other brands with multifunctional products might take a similar tack.

Company 91

Company Consumer Banking Course 91

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Branding 130

Branding Brand Ethics Engineering 130

PRSay

OCTOBER 3, 2024

Every brand, no matter how revered or popular, will face a moment of truth — a crisis that tests its reputation and the loyalty of its audience. The key to surviving such a crisis starts with solidifying support for your brand before the crisis hits. This skepticism is why brands need to build trust long before any crisis occurs.

Storytelling 156

Storytelling Crisis Branding Brand 156

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

Company 203

Company Case Study Trends Crisis Management 203

Agility PR Solutions

AUGUST 16, 2021

For today’s brands and businesses, being mission focused is mission critical, and many companies are accepting the challenge of aligning mission with values—but plenty of organizations are still struggling with meeting that goal (or even defining it).

Company 148

Company Branding Brand Leadership 148

Ronn Torossian

MARCH 18, 2023

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Branding 195

Branding Brand Communications Instagram 195

Agility PR Solutions

DECEMBER 11, 2022

Sustainability is no longer one of those nice-to-have features that can make your brand stand out in the crowd. The post The crucial role of brand integrity to company sustainability appeared first on Agility PR Solutions. Therefore, with sustainability so […].

Company 86

Company Branding Brand Enterprise 86

Agility PR Solutions

OCTOBER 2, 2023

Consumer expectations for the brands and businesses they engage with and purchase from have, as we know, ballooned well beyond the perennial criteria of old: price and quality.

Company 105

Company Branding Brand Measurement 105

Agility PR Solutions

JUNE 12, 2024

Building a successful and trustworthy brand identity was never easy, but it’s certainly gotten more complex in the post-pandemic age, as the variables that define it have multiplied exponentially—sustainability, DEI, stances on political and societal issues, and other purpose mandates have become part of a brand’s associative culture for consumers, (..)

Employee 110

Employee Company Branding Brand 110

Agility PR Solutions

AUGUST 24, 2021

Are brands today all work and no play? In fact, just a small segment (14 percent) of customers expects to be wowed by brands these days, according to new research from consumer-focused business software firm Freshworks—creating a major opportunity for companies to exceed expectations in delighting their customers. […].

Consumer 150

Consumer Company Branding Brand 150

Agility PR Solutions

DECEMBER 6, 2022

Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied.

Company 86

Company Branding Brand Publicity 86

5W PR

OCTOBER 1, 2024

Public relations frequently takes a backseat to marketing and advertising in the larger branding narrative. PR is the critical link between a brand and its audience, shaping perceptions, building trust, and fostering loyalty. It emerges as a strategic asset that can significantly impact brand awareness, perception, and loyalty.

Branding 88

Branding Brand Crisis Management Crisis Communications 88

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Overall, nearly every company on the top-tier list has fallen short of their announced goals. The post Can Technology Companies Achieve Diversity?

Technology 248

Technology Company Enterprise Community 248

ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Branding 296

Branding Brand How To Corporate 296

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. You’re just after that brand love. It’s all about that brand love.

Twitter 149

Twitter Company Branding Brand 149

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Attracting and retaining top talent is a huge challenge for any business, but it’s a distinct competitive advantage among high-growth tech companies — if they can manage it. Now, those are table stakes.

Branding 156

Branding Brand How To Employee 156