This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]
Sword and the Script
FEBRUARY 2, 2022
It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Innodata, the parent company of the soon-to-be-formed Agility PR Solutions swooped in an bought the publication in bankruptcy. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves.
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