Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! This week, our focus is shifting to the topic of brand engagement. Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Read on to learn more!

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . This week, our focus is shifting to the topic of brand engagement. Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Read on to learn more!

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Branding Brand Media 195

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity.

Branding 370

Branding Brand SEO Engineering 370

Ronn Torossian

DECEMBER 20, 2024

Learn how consumer PR builds brand trust through transparency, digital engagement & authentic storytelling in today's social media-driven marketplace. The post Consumer Public Relations: Role & Transparency appeared first on.

Consumer 195

Consumer Publicity Storytelling Social Media 195

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. It’s enough already, say consumers. ” So what’s a brand to do? As the U.S.

Branding 296

Branding Brand Advertising Advertising 296

Ronn Torossian

FEBRUARY 14, 2024

The latest situation with a door […] The post Boeing’s Ongoing Struggles and How They Can Rebuild Consumer Confidence in the Brand appeared first on.

Consumer 195

Consumer Branding Brand Reputation 195

Ronn Torossian

DECEMBER 6, 2024

Digital marketing enables beauty brands to focus on consumer-centric approaches that put the customers needs, preferences, & experiences at the center of the conversation. The post Beauty Digital Marketing: A Shift Toward Consumer-Centricity appeared first on.

Consumer 195

Consumer Marketing Brand Branding 195

Cision

FEBRUARY 19, 2020

Consumers increasingly want to buy from brands they feel reflect their personal values, and that can be tricky for brands who have to decide what they should take a public stand on and when.

Branding 267

Branding Brand Consumer Publicity 267

Ronn Torossian

DECEMBER 15, 2024

By prioritizing transparency, creating compelling narratives, and leveraging SEO, PR professionals can help their brands stand out as leaders in the fight for a more sustainable future. The post Sustainability in PR: How Green Messaging Shapes Consumer Perceptions appeared first on.

Consumer 195

Consumer SEO Brand Branding 195

Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust.

Strategy 191

Strategy Branding Brand Marketing 191

Ronn Torossian

MARCH 24, 2022

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. When it comes to improving brand perception and presence on the platform, there are a few different strategies that businesses can use. The post Reaching More Twitter Consumers appeared first on.

Twitter 195

Twitter Consumer Community Strategy 195

Agility PR Solutions

APRIL 19, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. The emergence of new tools such as ChatGPT and alike that utilizes […] The post Consumer conversations and social influence for brand success appeared first on Agility PR Solutions.

Consumer 158

Consumer Branding Brand Tools 158

Ronn Torossian

DECEMBER 9, 2024

In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses.

Consumer 195

Consumer Marketing Advertising Advertising 195

Agility PR Solutions

APRIL 15, 2024

Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software (..)

Consumer 174

Consumer Branding Brand Software 174

Agility PR Solutions

FEBRUARY 12, 2024

Data breaches happen so often now that the public never hears about them—unless of course you happen to be a customer of a victimized brand or business that failed to protect your personal information. New research from digital security firm Vercara reveals that in 2023, businesses were hit with 800,000 cyberattacks.

Consumer 178

Consumer Branding Brand Course 178

Ronn Torossian

MARCH 1, 2022

Amid the chaos of a pandemic, brand leaders and marketers will need to put emerging technologies to the test while moving through supply chain disarray. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns.

Consumer 195

Consumer Trends Strategy Marketing 195

Ronn Torossian

NOVEMBER 21, 2024

In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions.

Consumer 195

Consumer Marketing Agency Brand 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Branding 323

Branding Brand eBook Advertising 323

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Ronn Torossian

SEPTEMBER 4, 2024

In an era marked by information overload and consumer skepticism, authenticity has emerged as a cornerstone of successful branding. Consumers are increasingly discerning and capable of distinguishing genuine brands from those that merely mimic authenticity.

Branding 195

Branding Brand Consumer 195

Ronn Torossian

MAY 8, 2024

In today’s modern, digital landscape, the reputation of a brand isn’t just about slick brochures or well-scripted press releases. The online world has opened up the floor, giving consumers the power to share their experiences, be they good or bad, with the world at a moment’s notice.

Reputation 195

Reputation Branding Brand Consumer 195

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. What is brand loyalty?

Consumer 148

Consumer Branding Brand How To 148

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?

Branding 245

Branding Brand Storytelling Airlines 245

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers.

Branding 184

Branding Brand Strategy Advertising 184

Ronn Torossian

APRIL 28, 2022

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […].

Retail 195

Retail Branding Brand Consumer 195

Agility PR Solutions

JUNE 9, 2024

For communicators, brand loyalty is a complicated concept now as well, because there are a host of components involved that didn’t seem to matter in simpler times. Patriotism is complicated these days—there are lots of values and definitions of it, depending primarily on which side of the country’s dividing line you’re on.

Consumer 167

Consumer Branding Brand Communications 167

Ronn Torossian

AUGUST 27, 2024

Branding, often misunderstood as just logo design or advertising, represents the soul of a business. It’s the intangible essence that differentiates one entity from another, creating a lasting impression in the minds of consumers.

Branding 195

Branding Brand Advertising Advertising 195

Ronn Torossian

FEBRUARY 18, 2024

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness. These shops aim to […] The post How Pop-Up Shops Can Generate Brand Awareness appeared first on. What is a pop-up shop?

Branding 195

Branding Brand Retail Consumer 195

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Branding 195

Branding Brand How To Reputation 195

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Branding Brand 148

Ronn Torossian

SEPTEMBER 2, 2020

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human. Consumers have a lot more […].

Storytelling 367

Storytelling Consumer Brand Branding 367

Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.

Industry 186

Industry Branding Brand Marketing 186

Ronn Torossian

FEBRUARY 28, 2023

Brand collaborations can be a powerful marketing tool when executed correctly. Recently, Nike and Tiffany & Co unveiled that the brands would be releasing their first collaboration in March. Aside from the Air Force 1 Tiffany branded sneaker, consumers can […] The post When Brand Collabs Work and Why appeared first on.

Branding 195

Branding Brand Consumer Tools 195

Ronn Torossian

MAY 23, 2022

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings.

Branding 195

Branding Brand Publicity Consumer 195