Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. But, you don’t need to share user-generated content on social media alone.

B2B 96

B2B Brand Branding Case Study 96

Onclusive

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? To help, AirPR asked leading CMOs, CEOs and marketing leaders to share a piece of advice on brand awareness.

Brand 246

Brand Branding eBook Leadership 246

Agility PR Solutions

JUNE 15, 2020

As the COVID crisis drags on, consumers have become more conservative with spending and more selective on what and where to purchase—and new research from PR and content marketing firm Media Frenzy Global reveals that brands that want to remain vital need to do a better job of communicating.

Consumer 170

Consumer Brand Branding Crisis 170

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Brand 78

Brand Branding Guidelines Storytelling 78

Agility PR Solutions

NOVEMBER 22, 2021

Content marketing is a great approach for building a relationship with a target audience. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and services from a relatable human. In the 21st Century, traditional sales tactics rarely yield fruit.

Content Marketing 169

Content Marketing Strategy Marketing Course 169

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Brand 254

Brand Branding Web Content Marketing 254

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

OCTOBER 20, 2021

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming.

Resources 140

Resources Content Marketing Healthcare Marketing 140

Cision

DECEMBER 4, 2017

As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. In fact, you can turn a brand crisis into a PR success if you act fast swiftly.

Crisis 271

Crisis Brand Branding How To 271

Prowly

FEBRUARY 13, 2025

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. As well as granting them knowledge of their market position.

Measurement 104

Measurement Tools Brand Branding 104

Flack's Revenge

NOVEMBER 10, 2014

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Or does it confuse consumers and prevent them from getting unbiased news ? The upside of this content-rich era is that most of us are sophisticated and discerning news consumers.

Advertising 235

Advertising Advertising Brand Branding 235

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Focus on the content. Play to their ego.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

5W PR

MARCH 12, 2025

Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers.

Case Study 78

Case Study Brand Branding Ethics 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Amplify your message. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Many speakers focus solely on stage presence, but your offstage brand presence determines which stages you’ll reach. Establishing Your Digital Foundation Your online presence serves as a 24/7 brand ambassador.

Brand 78

Brand Branding LinkedIn Case Study 78

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The focus was more on quality of content. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. But what is all this buzz about content discovery?

How To 129

How To Content Marketing Engineering Advertising 129

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. A few weeks ago, Contently head of marketing Joe Lazauskas explained why it’s crucial to make the case for content marketing during uncertain times.

Content Marketing 140

Content Marketing Marketing Case Study Internal 140

Cision

MAY 5, 2015

The same holds true with your B2B brand. Don’t share that message with the same, old content marketing tactics. It determines the shape that other content marketing pieces take. Choose content channels. Make content easy to find, consume and share. How do they consume and share content?

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” Mobile Apps.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Ann Handley: Be Bold.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: When business are launching a PR or content marketing campaign, what are the key elements they should focus on?

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

OCTOBER 16, 2015

The portal through which online news is accessed “is less likely to be a brand home page and increasingly likely to be via search engine, a social network, email, or the lock screen of a smartphone.” ” Consequently, publishers of online media struggle to control the promotion of specific content over others. Commentary.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. But can we say that for sponsored content ? What is sponsored content? Here are the chief ones. .

Advertising 334

Advertising Advertising B2B SEO 334

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Personalize Your Brand.

Infographics 283

Infographics Consumer Video Examples 283

Contently - Strategy

MAY 13, 2024

Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ?

Content Marketing 106

Content Marketing Privacy Marketing Google 106

Onclusive

DECEMBER 6, 2019

The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. Marketing AI Conference (MAICON). Content Marketing World. The post The 15 Best PR and Marketing Conferences to Attend in 2020 appeared first on Onclusive.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Focus on big ideas and big rocks.

Content Marketing 133

Content Marketing Marketing Consumer Strategy 133

Cision

OCTOBER 4, 2017

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Visual Content Impacts Your Performance.

How To 282

How To Storytelling B2C Measurement 282

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? With more creativity in marketing assets.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general).

Brand 143

Brand Branding Banking Survey 143