5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. By gaining insights into who the customers are, companies can tailor all of their marketing efforts to resonate with them effectively.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Branding Brand 148

5W PR

NOVEMBER 20, 2024

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., aiming to reach beauty enthusiasts and gain traction in a competitive market. Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. million weekly views—a 622.9% through 2028.

Branding 78

Branding Brand Communications Marketing 78

Agility PR Solutions

APRIL 19, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly evolving landscape.

Consumer 157

Consumer Branding Brand Tools 157

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Article relevance toward the brand, including the presence of the brand name in the headline. ?

Consumer 370

Consumer Publicity Media Analysis 370

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Strategy Branding Brand 144

5W PR

JULY 6, 2023

Snack brands achieve iconic status by standing out in a crowded market. Nike’s strong brand image and innovative products attract customers. Apple’s brand image has attracted millions worldwide. Snack brands can do the same with a differentiation strategy.

Consumer 78

Consumer Branding Brand Marketing 78

Ronn Torossian

FEBRUARY 1, 2021

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

Branding 195

Branding Brand Marketing Consumer 195

5W PR

JANUARY 3, 2024

In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust.

Survey 78

Survey Consumer Branding Brand 78

5W PR

SEPTEMBER 14, 2023

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. What is brand loyalty?

Consumer 148

Consumer Branding Brand How To 148

Agility PR Solutions

OCTOBER 8, 2024

Customer service has always been a pinnacle of business success—however, it has never been as important as it is now in today’s market. In addition to past word-of-mouth recommendations, which were the dominant form of brand referrals, it’s now easier than ever for consumers to share their experience with your brand online.

Customer Service 105

Customer Service Branding Brand Marketing 105

Agility PR Solutions

OCTOBER 16, 2022

brands have been gearing up […]. The post Brand marketing fun-damentals consumers crave appeared first on Agility PR Solutions.

Consumer 78

Consumer Branding Brand Marketing 78

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world.

Consumer 78

Consumer Branding Brand Ethics 78

Agility PR Solutions

DECEMBER 8, 2020

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. New research from audience engagement and earned data solutions firm 3radical suggests that marketers may be misunderstanding the goals of a winning experience.

Consumer 170

Consumer Branding Brand Marketing 170

Agility PR Solutions

SEPTEMBER 29, 2021

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience.

Consumer 147

Consumer Branding Brand Marketing 147

Agility PR Solutions

DECEMBER 8, 2021

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. The post Consumer goods holds its own in brand intimacy—which brands are leading?

Consumer 156

Consumer Branding Brand Study 156

Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. In turn, it has left many of us asking the question, “ how has a drinkware product taken over the consumer market space by storm?”

Consumer 78

Consumer Strategy Marketing Viral 78

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention.

Branding 181

Branding Brand Strategy Advertising 181

Agility PR Solutions

DECEMBER 14, 2022

New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive optimal performance.

Consumer 86

Consumer Branding Brand Marketing 86

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. People want to know what they’re consuming and its origin.

Consumer 88

Consumer Branding Brand Education 88

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 398

Communications Blogging Marketing Technology 398

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Luckily, there are ways for wine brands to appeal to Gen Z, especially with National Wine Day approaching. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume.

Consumer 88

Consumer Branding Brand Agriculture 88

Agility PR Solutions

MARCH 17, 2022

With wartime actions escalating in Ukraine, and as businesses struggle to align their marketing strategy with public conscience and growing scrutiny from consumers, new research from consumer insights enterprise platform Zappi shows that consumers have high expectations of brands and how they respond to the Russia-Ukraine conflict.

Consumer 147

Consumer Branding Brand Enterprise 147

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. Brands must align values with ethical practices. To connect with modern consumers, a brand can update its values using various strategies. Conducting Market Research To update brand values, start by conducting market research.

Consumer 88

Consumer Branding Brand Ethics 88

Agility PR Solutions

SEPTEMBER 6, 2022

The firm’s new report, Aligning Marketers and Influencers: Shifting […]. The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions.

Consumer 169

Consumer Branding Brand Report 169

Agility PR Solutions

JANUARY 30, 2022

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

Mobile 147

Mobile Consumer Branding Brand 147

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it.

Branding 245

Branding Brand Storytelling Airlines 245

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Branding Brand 148

Agility PR Solutions

MARCH 20, 2022

Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. Here are 4 reasons video marketing will give your […].

Video 170

Video Branding Brand Marketing 170

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 114

Consumer Branding Brand Software 114

Agility PR Solutions

SEPTEMBER 27, 2022

The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions. Fashion and apparel was by far the most popular category for online […].

Apparel 86

Apparel Consumer Fashion Branding 86

Agility PR Solutions

NOVEMBER 12, 2023

It’s pretty common that older people aren’t as savvy with technology as those who are younger, but they still use tech devices […] The post People over 50 feel ignored or patronized by consumer tech brands: What marketers need to do to reach this $95-trillion sector appeared first on Agility PR Solutions.

Consumer 110

Consumer Branding Brand Marketing 110

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 163

Social Media Consumer Branding Brand 163

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 132

Survey Social Media Consumer Media 132

Agility PR Solutions

APRIL 29, 2024

Is there an empirical formula marketers can use to figure out the complexities of consumer behavior?

Study 114

Study Consumer Branding Brand 114

Agility PR Solutions

MARCH 30, 2022

Social purpose is more than a marketing initiative—it’s now a brand and business imperative, new research from the American Marketing Association – New York (AMA-NY) affirms. American consumers want companies to pursue social purposes, and marketers say their firms are responding to improve their bottom line.

Consumer 148

Consumer Branding Brand Corporate 148

Agility PR Solutions

OCTOBER 20, 2021

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Consumer 147

Consumer Branding Brand Report 147