ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. Make consumers love your brand. Define your brand’s “type.”

Consumer 168

Consumer Branding Brand How To 168

5W PR

JANUARY 3, 2024

In the dynamic landscape of con͏sumer he͏alth brands , understanding the needs, prefere͏nces, and expectations of the target audience is paramount. Consume͏r surveys emerge ͏as a strategic tool, providing valuable ͏insights that empower brands to͏ tailor their offerings, enhance customer experiences, and foster trust.

Survey 78

Survey Consumer Branding Brand 78

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 156

Consumer Survey Creativity Agency 156

Agility PR Solutions

JANUARY 28, 2021

But many consumers are skeptical, according to a survey by The Conference Board in collaboration with Nielsen. In the survey of more than 30,000 consumers across 63 global […].

Privacy 158

Privacy Data Consumer Survey 158

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 178

Study Data Consumer Survey 178

Agility PR Solutions

NOVEMBER 19, 2018

In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. “Based on survey responses and analysis, […]. . “Based on survey responses and analysis, […]. The post Do brands lie?

Consumer 138

Consumer Branding Brand Analysis 138

Agility PR Solutions

JULY 8, 2020

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? The research, from […]. appeared first on Agility PR Solutions.

Consumer 147

Consumer Nonprofit Branding Brand 147

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Branding 208

Branding Brand Consumer Transportation 208

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Branding Brand 148

Cision

JANUARY 10, 2018

If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet. Here are three awesome branding resolutions all marketing teams should consider in preparing themselves for 2018 and beyond. True branding starts from within. Narrow Down Your Niche.

Branding 254

Branding Brand Web Content Marketing 254

Agility PR Solutions

NOVEMBER 18, 2020

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

Consumer 158

Consumer Survey Strategy Marketing 158

Agility PR Solutions

MAY 19, 2024

The firm’s latest survey examines the impact of LGBTQIA+ inclusivity and allyship on consumer attitudes and behaviors. A record number of over 500 anti-LGBTQIA+ […] The post New study finds LGBTQIA+ inclusivity and allyship is important for brands and consumers appeared first on Agility PR Solutions.

Study 120

Study Consumer Branding Brand 120

Agility PR Solutions

OCTOBER 12, 2020

(September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 158

Consumer Media Engineering Survey 158

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? That’s a pretty damning stat.

Branding 215

Branding Brand Instagram Video 215

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 122

Survey Social Media Branding Brand 122

Agility PR Solutions

JULY 12, 2021

There’s been an increase in inappropriate or misleading user-generated content (UGC) online since the onset of the COVID crisis, and it has caused consumers to have trust issues with brands, reveals new research from CX and digital solutions firm TELUS International.

Branding 174

Branding Brand Survey Crisis 174

Agility PR Solutions

SEPTEMBER 10, 2024

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, (..)

Customer Service 109

Customer Service Survey Consumer Company 109

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

Study 158

Study Branding Brand Survey 158

Agility PR Solutions

OCTOBER 3, 2021

The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global. Conducted by Dynata, the survey of more than 1,000 U.S.

Branding 158

Branding Brand Software Survey 158

Agility PR Solutions

OCTOBER 25, 2021

They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. The post Visual discovery: Half of consumers say seeing a product image motivates them to buy appeared first on Agility PR Solutions.

Consumer 147

Consumer Pinterest Survey Advertising 147

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. We’ve all seen how a CEO with a big brand can become the face of an organization.

Corporate 195

Corporate Reputation Branding Brand 195

Agility PR Solutions

SEPTEMBER 28, 2021

In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys.

Branding 166

Branding Brand Financial Survey 166

Agility PR Solutions

AUGUST 25, 2022

With consumers spending more time on video-dominated social platforms like TikTok and Instagram, some might think that the written word has had its day. Not so, says new research from editorial services firm Accuracy Matters—correct spelling and grammar still matter deeply to consumers.

Reputation 158

Reputation Writing Branding Brand 158

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. However, there’s been no observable slowing in political partisanship.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Agility PR Solutions

APRIL 24, 2022

As brands are staking their claim on the metaverse continue to multiply, new research from consumer insights data platform Zappi shows that consumers don’t have a desire to shop on the metaverse and that appeal and trust is still low. The survey, which asked consumers across the US and the UK about how they feel […].

Consumer 147

Consumer Survey Data Branding 147

Contently - Strategy

SEPTEMBER 21, 2021

Here’s something that might surprise you: branded content is now a part of 80 percent of consumers’ lives. Earlier this year, we surveyed 1,072 Americans about what they want from branded content. Brands need to up their meme game (and spend more time on simple, visual content in general).

Branding 143

Branding Brand Banking Survey 143

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.” Should CEOs speak out on social, civil and political issues?

Corporate 198

Corporate Branding Brand Agriculture 198

Agility PR Solutions

OCTOBER 6, 2022

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection.

Data 97

Data Consumer Privacy Branding 97

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 109

Study Consumer Company Privacy 109

Agility PR Solutions

DECEMBER 17, 2023

New holiday-shopping survey results should serve as a reminder to brands and retailers: Consumers know how they want to engage, and it’s vital to meet their expectations for where, when and how they prefer to shop.

Survey 97

Survey Consumer Retail Meeting 97

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. Do you know if anyone is consuming your content, and if so, how much and for how long are they reading it?

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. When brands act like the media, they focus on giving the audience what they need. Need an extra pair of hands?

Survey 114

Survey Marketing B2B Content Marketing 114

Agility PR Solutions

MAY 15, 2022

consumer sentiment towards sustainability—revealing that the […]. consumer sentiment towards sustainability—revealing that the […]. The post 7 in 10 would change their shopping habits after learning a brand isn’t operating sustainably appeared first on Agility PR Solutions.

Retail 148

Retail Branding Brand Government 148

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. Want to learn more about how listening to the right audiences will boost your brand? FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Agility PR Solutions

JUNE 29, 2022

As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98 percent open rate and fast response times—most texts being read within 15 minutes of receipt.

Survey 78

Survey Consumer Tools Marketing 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124