Branding Content Marketing Document International 
Contently - Strategy
JUNE 12, 2024
It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc.
Contently - Strategy
JULY 9, 2024
Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?
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Contently - Strategy
AUGUST 2, 2024
Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?
Contently - Strategy
NOVEMBER 3, 2021
When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.
Contently - Strategy
MAY 8, 2019
If your content resonates, you’ll be able to build a relationship with the right people who can buy your product. Brands create content for investors, analysts, job candidates, the press, etc. Each segment has a unique appeal that benefits your brand in some way. ” (Weren’t they always supposed to be?)
Contently - Strategy
APRIL 17, 2019
It sounds like an off-brand Dilbert that Xerox created in the ’90s to connect with Gen X. (It’s Growing your content marketing program across the org is just as much about efficiency as it is about expansion. Producing more content without clear goals or objectives isn’t an accomplishment.
Cision
NOVEMBER 30, 2017
When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.
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