Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Brand Branding Video 266

NewsWhip

APRIL 18, 2018

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. With publishers and brands looking to expand beyond the duopoly this year, we […]. With publishers and brands looking to expand beyond the duopoly this year, we […].

YouTube 110

YouTube Video Instagram Facebook 110

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Critical Mention

DECEMBER 17, 2019

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. YouTube has almost 2 billion monthly active logged-in users (YouTube for Press).

YouTube 91

YouTube Radio Analytics Television 91

ReimaginePR

JULY 11, 2016

Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. content marketing strategy. The Truth About Content Marketing.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Millions of people read Monster’s content each month.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

The Proactive Report

SEPTEMBER 3, 2024

While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). SBO also works for YouTube. What is Search Box Optimization? Knowledge Panels and the A.I.

SEO 246

SEO Engineering Google YouTube 246

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 103

Content Marketing Marketing SEO Video 103

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Here are three big names to take a look at for content marketing inspiration: BuzzFeed.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Polaris

JANUARY 17, 2015

He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. Not as any kind of marketing tool. In fact, Chipotle is no stranger to interesting branded content. Content marketing lessons for smaller brands. Content Marketing'

Content Marketing 100

Content Marketing Marketing Film YouTube 100

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. These authentic accounts of real results help supplement brands overcome skepticism and build trust.

Storytelling 78

Storytelling Case Study Measurement Education 78

Sword and the Script

APRIL 1, 2025

The company was brand new at the time offered a chatbot as an interface and has now unveiled its version 2.0. Prophet cites Pew Research data that one in five Americans now regularly get their news from social media influencers as part of its motivation to add influencer marketing to its product. Dazzle unveils 2.0

Software 159

Software Pitching SEO Tools 159

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Brands love to talk about going viral; Dubin actually did it.

Leadership 108

Leadership Brand Branding How To 108

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. Collaborate on content. The names may not be as glamorous, but the impact is real.

B2B 136

B2B Brand Branding Marketing 136

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. What are YOUR plans for content in 2016? [By Lisa Davis]. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

APRIL 21, 2015

It’s a transition to a new way of life, and brands hoping to succeed through content creation need to adapt. Branded video views increased 73 percent from Q3 of 2013 to Q3 of 2014. To what do you attribute the tremendous growth in branded video? Product/plant demonstrations are very popular, particularly among B2B brands.

Video 120

Video Brand Branding Trends 120

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Video 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Video 60

Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. That’s a lot of content, so it’s important to have a strategy that makes your channel stand out from all the noise.

YouTube 60

YouTube Brand Branding Video 60

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Here’s how to use it to your brand’s advantage: Click To Tweet. Video plays an essential role in your marketing strategy. Why YouTube?

Video 120

Video Strategy YouTube Marketing 120

Communications Conversations

MAY 27, 2020

His YouTube numbers were similarly impressive. And, that got me wondering: Why couldn’t brands replicate the success of Krasinksi’s show? But, before you go writing that “4 tips brands can learn from Some Good News” post, Krasinski had some huge advantages over brands. Again, advantage Krasinksi.

Brand 109

Brand Branding Content Marketing YouTube 109

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience.

Video 120

Video YouTube Mobile Advertising 120

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Reason #5: eBooks allow you to create a community around your brand. you may wonder. Click Here.

eBook 219

eBook How To Writing Community 219

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. This story is all too common for marketers. The online video space is a deeply crowded market. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube.

Viral 111

Viral Video Strategy YouTube 111

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. It can take you from coordinator to senior level, from jack-of-all-trades to an in-demand content marketer, or from charging $20 per hour to charging $200 per hour.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. We look at an eight-point plan that will help any team create, produce and promote meaningful content. Best Practices For PR Content. Set content marketing goals. Develop a sound content strategy.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. Why can’t we just do it ourselves?”.

Video 100

Video Brand Branding Content Marketing 100

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

ReimaginePR

SEPTEMBER 19, 2016

The market is crowded and noisy. A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. Your brand voice is not the message. Instead, your brand voice is the way you present the message.

Brand 120

Brand Branding Exercises Social Media 120

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147