ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

Agility PR Solutions

MARCH 15, 2022

The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From office supplies to travel and everything in between, prices are on the […].

Creativity 167

Creativity Strategy Small Business Travel 167

ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. There is no one model for a creative services or PR advisory business.

Agency 421

Agency Creativity Advertising Advertising 421

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Creativity. How can we get creative with content marketing? Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. ” at times.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” Edelman under pressure.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

MAY 10, 2021

The post Half of consumers say a company’s website design is crucial to their opinion of that brand appeared first on Agility PR Solutions.

Consumer 179

Consumer Branding Brand Reputation 179

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

Creative minds can think alike. It’s why lawyers advise agencies to copyright their proposals and trade groups urge them not to participate in spec creative presentations for free. You can copyright a tagline, a creative execution, a storyboard or a script, maybe. In fact, it happens all the time.

Agency 361

Agency Pitching Creativity Groups 361

Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 148

Study Branding Brand Marketing 148

Cision

OCTOBER 7, 2016

Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. Plan your content in advance; prepare a creative post the month before you plan to use it. In September of this year we tracked more than 130,000 mentions of the pumpkin spice. Even outside of fall the pumpkin spice latte is a popular drink.

Analysis 318

Analysis Viral Trends Software 318

Agility PR Solutions

MARCH 28, 2024

By transforming passive print ads into immersive multimedia experiences, QR codes open up a realm of creative possibilities. Dive into these 10 inventive […] The post 10 creative ways to use QR codes in media communications and PR appeared first on Agility PR Solutions.

Creativity 117

Creativity Communications Print Media 117

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

NOVEMBER 13, 2017

PR professionals will need to include new digital strategies into their work in order to bring an added awareness and value to the brands they serve. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all.

Trends 0

Trends Storytelling Creativity Reputation 0

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. The implication is that its team is free to offer top creative and client-centered work. At worst, it frustrates star performers and creative types who will inevitably look elsewhere for their psychological career rewards.

Agency 351

Agency Creativity Corporate Internal 351

Agility PR Solutions

NOVEMBER 3, 2021

The past 18 months have necessitated some serious pivoting, agility and other forms of on-the-fly innovation from brands and businesses as consumer engagement, business models and the world in general were turned on their heads. But it may now be paying off for the most creative leaders and communicators.

Branding 157

Branding Brand Creativity Consumer 157

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Get creative with solutions. Although 40% of award criteria are judged on the hard numbers, the other important factor to a winning case is the creativity of the strategy used in the campaign. Case study writers should be sure to accentuate any creativity or innovation used to achieve the user’s goals.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. With remote work and fully digital programming becoming commonplace.

Trends 407

Trends Communications Employee Corporate 407

NewsWhip

NOVEMBER 9, 2022

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Twitter was the top brand in terms of engagement, earning 545k (18%) overall. Other key takeaways from October. Conservatives condemn Pfizer director .

Twitter 148

Twitter Branding Brand Retail 148

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. With this, my mind is fresh everyday to think creatively for clients. Never make coverage guarantees.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Builds brand awareness. Paid social connects brands with audiences that would not have discovered its content . There is no cost to use it. Its benefits are obvious.

Social Media 344

Social Media Media B2B Leadership 344

ImPRessions - Crenshaw Communications

JUNE 27, 2022

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. Brands get creative on social channels. Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights.

Social Media 322

Social Media Data Report Leadership 322

PRSay

OCTOBER 14, 2024

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.

Creativity 88

Creativity Fashion Instagram Study 88

Remote PR Jobs

OCTOBER 29, 2024

Describe how you tackled challenges, built strong relationships, or led creative strategies. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world. Then come the content calendars and post schedules.

Publicity 261

Publicity How To Examples Crisis Management 261

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. PR is about brand reputation and helping companies become industry leaders in their space. PR is about getting hits.

Agency 353

Agency Interviews Pitching Retail 353

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Clarify why your brand should be the one talking about it. Ensuring it aligns with the client’s brand strategy and goals. Unfortunately, as you’ll see, it’s on a bit of hiatus.)

Creativity 90

Creativity How To Automotive LinkedIn 90

Ronn Torossian

SEPTEMBER 16, 2019

It’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […].

Strategy 210

Strategy Marketing Advertising Advertising 210

Agility PR Solutions

OCTOBER 4, 2023

Ever since social and streaming time surpassed TV viewing in recent years, brands have been trying to shift more of their attention to paid social to achieve marketing objectives. As a […] The post The CYA (cover your assets) guide to paid social: Q&A with creative production experts appeared first on Agility PR Solutions.

Creativity 109

Creativity Social Media Marketing Branding 109

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? It’s also useful to find out which reporters write for your competitors but not for your brand. . Effect of the communications on the target audience, e.g. changed attitudes, increased trust or preference, increased brand consideration.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But the best campaigns are fueled by creativity, yet informed by research. But there are also initiatives that simply come too early in the life of a brand or company. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JUNE 22, 2021

That means there’s greater potential for B2B brands to reach an engaged audience of business users. Instagram Reels can be used to promote brand awareness and even recruitment. The feature offers a fun, creative way to display your brand’s product releases, how-to’s, and even its workplace culture.

B2B 405

B2B Social Media Media Twitter 405

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. In some industries, such as entertainment or food and beverage, consumers are aficionados whose love for the industry has enough space to hold more than one favorable brand.

Branding 133

Branding Brand Film Insurance 133