ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Think outside the brand. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Interact on social media.

Media 333

Media Pitching Report B2B 333

Buzzstream

APRIL 2, 2025

It’s no longer just a link-building tactic; it can grow a brand. Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. If you’re using media databases , so is everyone else.

Digital PR 62

Digital PR Branding Brand SEO 62

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

PR in High Definition

AUGUST 29, 2014

I wouldn’t go as far as saying that yet, but Hyperlapse is a great new tool for brands to engage online. The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse.

Creativity 105

Creativity Instagram Tools Blogging 105

PR in High Definition

SEPTEMBER 22, 2020

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The post It’s not OK to hibernate your mind – bringing back creativity for Autumn appeared first on Firefly.

Creativity 116

Creativity Employee Newspapers Crisis 116

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Branding Brand 62

Prowly

APRIL 11, 2025

Brands can do the same. Because in todays world, a strong reputation doesnt just protect your brand it can turn you into a star. Let Prowly handle that for you so you can stay focused on the creative work that matters. Definition First things first. The goal : Fix and maintain a brands image.

Reputation 104

Reputation Publicity How To Marketing 104

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 166

Agency Creativity Branding Brand 166

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. This example is the definition of taking shortcuts. Staying Creative With Content. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Buzzstream

DECEMBER 4, 2024

Align campaigns with brand identity, mission, and goals Ensure digital PR campaigns are rooted in your brand’s core values and mission. Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. Okay, digital PR challenges. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. You just have to be a little creative.

Instagram 122

Instagram Branding Brand Local 122

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. 10 years later, the answer is a definitive yes! What are some of the biggest PR challenges fashion brands face? What is the biggest PR lesson you’ve learned throughout your career?

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. The community shapes how we make decisions to interact and engage.

Local 227

Local Energy Agency Policies 227

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Branding 116

Branding Brand Fashion Marketing 116

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. It’s important to have a clear definition of success at the outset. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Shift Communications

OCTOBER 24, 2014

Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. Well, it’s definitely not secret any more (and really, was it ever?) We all know that drill.

Instagram 152

Instagram Advertising Advertising Social Media 152

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Here are some go-to tips: Before approaching influencers with an immediate ask, demonstrate your knowledge of their brand.

Viral 154

Viral How To Advertising Advertising 154

Cision

JUNE 22, 2017

Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. Today, competition for attention can be fierce. Alison is based in Austin, TX. Connect with her on LinkedIn.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. Becky Saeger, Board of Directors, E*Trade Financial. “I I actually traded jobs for a year to get an understanding of the other side.

Banking 199

Banking Marketing Measurement Meeting 199

MaccaPR

JANUARY 13, 2025

In the era of AI, though, brand authenticity is crucial. Additionally, disclosing the use of AI tools and AI-generated content allows brands to maintain authenticity while still benefiting from AI technologies. One major benefit to newsletters: they give creators and brands a direct, algorithm-free way to engage with people.

Crisis Management 62

Crisis Management Crisis Social Media Reddit 62

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Creativity Industry 245

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. This year’s agenda includes speakers from Procter & Gamble, Paramount, Disney, TikTok, and many more power brands that are major players in the space and command our attention. .

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

NOVEMBER 6, 2014

The thing is, you can’t schedule creativity. A diary or a journal is, by definition, a daily written record of things – news, happenings, ideas, thoughts, opinions, questions, you name it. moment in which a creative solution emerges. You might find that your blog content gets a creativity boost. So give it a shot.

Journalism 142

Journalism Marketing Writing Creativity 142

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Branding Brand Video 116

Karen Freberg

MARCH 12, 2021

I have always been a foodie, and to have the opportunity to be able to connect and give a shout out to one of my favorite brands is always awesome. Over the years, I have had some incredible opportunities where brands have sent gifts, swag, and other items to me. My name has definitely had a tough year in pop culture!).

Video 122

Video Exercises Twitter Creativity 122

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Branding Brand 94

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. 10X Content.

B2C 157

B2C Study Exercises Sports 157

Cision

MARCH 10, 2016

Brands today need to do more than sell a product. As founder and managing director of PR agency Manifest London, Alex Myers encourages his clients to focus on why their brand is significant. Here, he discusses the keys to successful content marketing, the importance of integration and what brands need to communicate to their customers.

Creativity 120

Creativity Agency Content Marketing International 120

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. How can brands keep up? maybe not do all the heavy reading but definitely willing to hunker in and keep learning.

Reputation 177

Reputation Measurement Exercises Pitching 177