ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. . __ .

Strategy 287

Strategy Media Measurement Product Launch 287

Buzzstream

APRIL 2, 2025

It’s no longer just a link-building tactic; it can grow a brand. Digital PR is more than “PR done online” ; it’s a strategic blend of content marketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. If you’re using media databases , so is everyone else.

Digital PR 62

Digital PR Branding Brand SEO 62

Cision

NOVEMBER 22, 2017

The truth is this: If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s more likely that your brand is doing something wrong. It’s a hard-knock life for brands looking to get micro-influencer campaigns off the ground for small test budgets. How Are Executives Misusing Micro-Influencers?

How To 284

How To Instagram Mobile Video 284

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Use it to attract and gather a strong community of people who like and trust your brand. Tutorials answer questions and improve their understanding of your brand and your products. People respond to brands who share their goals and values. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

Prohibition

SEPTEMBER 13, 2022

As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok. khaby.lame.

Branding 118

Branding Brand Video Social Media 118

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. It’s immensely easier to sell to someone who already knows who you are, trusts your brand and likes your product.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

SEPTEMBER 17, 2020

The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. The full report is available for download here: B2B Effectiveness Barometer 2020. >>> Indeed, every business has access to similar tools and data.

B2B 180

B2B Marketing Survey Creativity 180

Contently - Strategy

SEPTEMBER 13, 2024

Indeed, a whopping 81 percent of Gen Zers and 72 percent of Millennials say that multicultural and diverse consumers have a big impact on their brand choices. Given that a picture speaks a thousand words, marketers need to pay especially close attention to the ones they pick for their ongoing branding campaigns.

Storytelling 52

Storytelling Community Reputation Creativity 52

Beyond PR

JULY 8, 2016

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. Having managed both creative and analytical people over the years has taught me a few things. They have the ability to make raw and bland information interesting.

Creativity 74

Creativity Marketing Storytelling Analytics 74

Bianchi Biz Blog

DECEMBER 5, 2024

We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. Adapt your communications to an Irish audience : Irish consumers are sensitive to a ‘one-size-fits-all’ PR approach, especially from international brands.

Radio 83

Radio Sports Marketing Local 83

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. For your brand champions, are you expressing gratitude?

Creativity 150

Creativity Trends Technology Agency 150

Cision

JUNE 22, 2017

So, in addition to producing the most creative, compelling public service announcement possible, you need a similarly smart distribution plan in mind. A professionally produced package for PSA can make a good first impression, however, many broadcasters prefer to only receive the content electronically via an easily downloadable file.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to quantify, but that doesn’t mean your brand should avoid metrics altogether.

Measurement 120

Measurement Airlines Advertising Advertising 120

Sword and the Script

NOVEMBER 13, 2018

A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Those that answered yes (19) brands should take a public stand on political issues, gave the following reasons why: “They are a part of the community and are entitled to a voice.”. It’s a free country.”. “It’s

Branding 91

Branding Brand Survey Analysis 91

Cision

OCTOBER 27, 2016

Is your brand prepared to adapt? Nathan Friedman, general manager of Citizen Relations, says brands need to constantly be on the lookout for new opportunities for innovation. What do you think are some of the biggest PR challenges facing brands today? What are some of the ways brands need to adapt? Think like a consumer.

Airlines 120

Airlines Travel Consumer Creativity 120

Landis PR

MARCH 17, 2025

Dont ignore the obvious The old standby metrics of impressions, ad equivalency and year-over-year brand awareness growth are easier than ever to assemble through any of the monitoring/database tools that PR firms use ( MuckRack , Meltwater , wire services, social listening software, etc.). Can you create a downloadable e-book?

Analytics 59

Analytics Measurement Data Software 59

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness.

Measurement 137

Measurement B2B Google Financial 137

Cision

AUGUST 22, 2015

What others once considered a hobby has developed into the perfect method for brands hoping to reach an increasingly busy, on-the-go audience. With 63 percent of listeners using mobile devices to download and access podcasts, submitting your podcast to a mobile-friendly directory like iTunes, Stitcher or Spotify is a must.

How To 120

How To SEO Mobile YouTube 120

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Calls to Action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In B2C social media, you see a lot of product and brand-oriented calls to action. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. Calls to Action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. After all, you wouldn’t want to be in a plane where the pilot was ignoring half the instruments.”.

Reputation 94

Reputation Measurement Branding Brand 94

Cision

NOVEMBER 14, 2016

This is why Stories are more useful for brands on Insta than Snapchat. A lot of visual content – From a brand perspective, Snapchat’s Discover content (curated by brands like Mashable , The New York Times , ESPN , etc.) From a branding and communications standpoint, you may have to get creative to make this feature useful.

Instagram 120

Instagram How To Film Resources 120

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. An A-list celebrity.

Media 120

Media Television Pharmaceuticals Radio 120

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand.

Branding 60

Branding Brand Film YouTube 60

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? Jim Hawker, co-founder of Threepipe discusses his experience in hiring new talent and skills in order to offer and run fully integrated campaigns for brands. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Polaris

NOVEMBER 24, 2014

Whether you’re running a blue-chip brand or a scrappy start-up, hiring a marketing or PR firm is a significant decision. It’s not appropriate to request creative ideas on spec. You’ll be glad you did when you benefit from growing brand awareness—and sales. I suspect this happens, though I personally believe it is very rare.

Marketing 168

Marketing Policies Agency eBook 168

Cision

OCTOBER 3, 2015

Look for what you or your brand has in common with the reporter or influencer. If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Trial and error is the way to find your brand’s pitching solution. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

AUGUST 15, 2015

With smartphones, particularly the iPhone, it is easy to download and consume episodes, and awareness of the audio content medium has doubled since 2006. Brands should leverage podcasting in their content marketing strategies, especially if they want to engage a loyal audience. Podcasting influencers highly recommend the Mackie brand.

Tools 120

Tools Skype Software Content Marketing 120

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. Your media kit should tell the story of your brand. You can start your media kit page with a few sentences about what your brand does. We’re not done yet.

Media 120

Media Trade Shows Print Advertising 120

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company. You can even manage contests using this tool! Please share!

Instagram 111

Instagram Measurement Tools Small Business 111

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

PR for Anyone

JUNE 30, 2021

That being said, isn’t it worth it to have millions of people learn about your product service or brand? Imagine… MILLIONS of people learning about your product, service or brand. If you like that and you’d like to learn more, please download our blueprint. Hard to think that far ahead. It’s all possible!

Pitching 130

Pitching Nonprofit Financial Insurance 130

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Brands do a lot of thinking about the original creator, but often forget to look at the bigger picture: long-term value. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? What other challenges do you see brands facing in terms of content? What do brands have to do differently now that they didn’t need to before?

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative? 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Facebook said as much in a recent study about brands on Instagram. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 162

Study Media Relations Media B2B 162

Karen Freberg

NOVEMBER 7, 2019

I thought this was pretty cool to see, and I do believe Adobe is the first to do something like this in the space of digital literacy and creativity. Segment_0001 Download. Their support in making sure we are doing what we need for our students is really special, and the team behind the brand is truly amazing.

Education 61

Education Creativity Meeting Community 61