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If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”
Pinterest has evolved a lot in the past few weeks. More importantly, how can use them to your brand’s advantage? Why should your brand be on Pinterest? Sales messages and overt PR announcements don’t and won’t work on Pinterest. Leave it at home when planning PR activities for Pinterest. Leverage location.
Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. For me, there was little to no reason for me to have a public-facing Pinterest account. Your brand should be ever evolving. Perform a digital audit.
There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments. Make sure you then amortize the blog over other social infrastructure platforms such as Facebook, Twitter, LinkedIn, Quora, Pinterest, etc.
Especially considering brand usage of these platforms, which looks like this (from a branding perspective, at least): But what social network site is lowest on the chart above? After all, Pinterest is still growing at a pretty significant clip. 75 percent of Pinterest usage takes place on mobile devices. But Pinterest?
How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. These creators achieve engagement rates up to 8.7% compared to just 1.7%
Brands today are built on social, but social media marketing has never been more cut-throat. Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy.
Are trends like Throwback Thursday advantageous to your brand? Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! They may embrace Instagram but avoid Pinterest. What imagery encapsulates the brand? What photos and videos share the brand’s story best?
I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions. Why Pinterest?
Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power. Pinterest just surpassed 100 million users , Pinterest reports, which is a major milestone for the company. Bounteous Buyable Pins. Awesome APIs.
We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. Adapt your communications to an Irish audience : Irish consumers are sensitive to a ‘one-size-fits-all’ PR approach, especially from international brands.
From the keynotes: Innovators who drive transformative change are: 1) open, creative; 2) conscientious; 3) disagreeable. Think Instagram, Pinterest, Tumblr. (The The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. Visual content is crucial.
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Your Challenge?
Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.
You can fight it all you want and you can hold off using it for as long as you wish, but you’ll only be doing a disservice to yourself and your brand. This is huge for businesses since it can help showcase “the human behind the brand”—a crucial element for conversions. Snapchat intimidates people the most, but it really shouldn’t.
Align campaigns with brand identity, mission, and goals Ensure digital PR campaigns are rooted in your brand’s core values and mission. Work with brand, SEO, and marketing teams to ensure campaigns align with broader business goals, such as brand awareness and product sales. Okay, digital PR challenges. Vince: Yeah.
Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. Listen on social to learn about your audience and how your brand can best communicate with them. Pinterest would be a useful platform. Need to know what people are saying about your brand online?
The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Quick copy polishing and captivating headline generation.
Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. 5 – Get Creative.
Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. We help brands reward everyday moments in apps and games— because who doesn’t love free stuff? billion in 2014 to 6.3
Non-alcoholic beverage brands may think they face a challenge during holidays such as St. However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Non-alcoholic beverage brands can harness the spirit of St.
For educators and students, this is a great example of what a brand can do to translate what they have been doing online to the physical world. Putting a human face on a brand is key, and a core concept I know I teach (and others do as well) in their classes in social media. Loved this! A place making a difference.
GUEST POST by Mike Falkow, Creative Director of Meritus Media. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Let’s take a closer look of how to apply this.
I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Sloppy Joe Sauce and Lesson in Listening. You do listen, right? You should.
Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.
Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. Want to build better relationships for your brand? You can follow Angie’s adventures in both travel and communications on Twitter , Facebook , Instagram and Pinterest. . The selection process has evolved, too.
Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.
Allow me to share some stats that back up that statement: TikTok now has more than 500M active users worldwide, ahead of Twitter, LinkedIn, Snapchat and Pinterest. However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet.
As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.
TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. Pinterest announce ‘creator code’ content policy.
Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager PinterestPinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.
This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!
How and why consumers choose brands, products and services, and how they purchase from them. How has Unwritten managed the creative process during lockdown? We’ve tried to recreate as much of the ‘in-person’ creative process sessions as possible via video calls.
A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. However, it’s important to not underestimate the power of using other platforms such as Pinterest, TikTok and LinkedIn.
Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.
Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. Start a Pinterest or other file of good PR ideas and look at it often. All this even though the brand had no new product offering or any news at all. Let’s get started.
A blog is huge from a brand perspective, yet we neglected it at first and I regret that. Marketers now manage multiple online destinations – websites, Facebook pages, LinkedIn profiles, Twitter channels, YouTube pages, mico-sites, company blogs, Instagram and Pinterest pages, SlideShare and more. Well, I was sorely mistaken.
It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Pinterest: This platform is all about the imagery. If you’ve been following the series, your press release looks damn good by now.
Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers.
Expect the service to expand to more users in 2016 and for brands to begin experimenting with more live video content. Even though the results of social shopping were disappointing for Facebook this year (as well as for Pinterest and Twitter), Facebook appears poised to expand their e-commerce offerings in 2016.
Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook. Updating the branded content tag. Pinterest Social Media News April 2017. Rethinking Pinterest as a Catalog.
I mean, do you have a program in place to gain insights on what is being said about your brand, your business, yourself? And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. Sloppy Joe Sauce and Lesson in Listening. You do listen, right? You should.
Will it hurt our brand if we do it wrong? In my opinion, there are four puzzle pieces to put in place before starting social media activity for ANY company or brand. Check out Facebook, Instagram and Pinterest first. Immersion in a single focus gives you a comfort level that encourages enjoyment and creativity.
Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” By elevating the message and saying the Always brand stands for something bigger than just the product — yes, it’s risky, but it was a breakthrough attention-getter for the brand.”. You go back into the history of your brand.
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