Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues. Though it may be an opportune time for some brands to take a stand on relevant issues, many choose to remain neutral on hot-button topics, and understandably so.

Brand 136

Brand Branding Advertising Advertising 136

Cision

MARCH 28, 2016

At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. Everything.

Company 267

Company How To Employee Customer Service 267

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. What device(s) and what location(s) will be employed?

Customer Service 88

Customer Service Policies Analysis Training 88

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

PR 20/20

NOVEMBER 22, 2022

For example, innovation is high on their lists: 69% of customers expect new ways to get existing services in the wake of the pandemic, such as doing so remotely. They also want your website, video content, meeting booking tools, and every interaction with your brand to be simple and intuitive. Problem 1: Internal Alignment.

Internal 80

Internal International Meeting Leadership 80

The Hoffman Agency

NOVEMBER 21, 2023

The talent shortage was a predictable focal point in a recent discussion with supply chain leaders, underscoring the critical role of the brand in any resilience strategy. But this approach comes at its own high cost when sudden disruption calls for adaptation to maintain customer service. What’s yours?

Brand 36

Brand Branding System Technology 36

PR 20/20

JANUARY 22, 2019

However, doing so is often tricky without the right strategy in place. According to the authors, talk triggers are defined as “a built-in differentiator that creates customer conversations.” Whether it be a book you’ve been interested in reading or a service for your home, reviews are critical when making a purchasing decision.

Strategy 55

Strategy Marketing Customer Service Consumer 55

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Few critics actually view Amazon’s often profit-neutral growth strategy as a bad move for the company.

Marketing 180

Marketing Skype Customer Service Brand 180

Buzzstream

JUNE 14, 2024

But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Gartner research also revealed that 58% of CMOs don’t think they have the in-house talent “needed to execute on their strategy.” Are you asking questions?

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Contently - Strategy

APRIL 1, 2024

It’s that the old-school strategies you’re using for SEO quick wins just don’t work anymore. Search engines now focus their attention on what your target customer has craved all along: deep expertise, genuine value, relevant answers, and a meaningful connection. But the problem (probably) isn’t the writing. So, go back to basics.

SEO 52

SEO Engineering Writing How To 52

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Cision

AUGUST 2, 2016

But with so much noise out there, how can you get your audience to pay attention to your brand? Not all of them will be right for your brand, but with a diverse strategy, you’ll be able to extend the life of your content and better reach your audience. Look internally. Use a distribution service.

Internal 120

Internal International Customer Service Pitching 120

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Are there gaps in their strategies that you can capitalize on?

How To 52

How To Content Marketing Analysis eBook 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media. More show and less tell.

Marketing 193

Marketing Content Marketing Data Social Media 193

Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy.

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 103

Interviews Publicity Technology Social Media 103

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Rebecca Lieb, Co-founder & Analyst, Kaleido Insights: Measurement is tied to strategy. They’ll demand more uniformity in return on investment criteria across all departments.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. Customer service?

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

OCTOBER 4, 2018

At the same time, engagement levels are plummeting on Facebook, down by 50% since 2017, according to some reports: We know engagement levels are down (for brands) on Twitter, too (and have been for years). How to I better automate customer service via social media? Does this impact my content strategy and generation?

Trends 109

Trends Marketing Instagram Social Media 109

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.

Social Media 239

Social Media Crisis Training Media 239

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Why do you need a digital content strategy? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team.

Company 136

Company Interviews Reputation Privacy 136

Burrelles Fresh Ideas

MAY 14, 2024

Most experienced social media managers now address accessibility issues and opportunities alongside other social media strategies to help businesses reach a wider audience, enhance engagement and boost revenue. Accessibility is fundamental to customer satisfaction and retention. Why is Social Media Accessibility Important?

Social Media 93

Social Media Media Video SEO 93

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Cision

MAY 3, 2017

Airline brand executives have taken note and are now racing to the top, changing policies and sending new messaging out about how they are moving toward a better customer experience. A pilot might only need a single indicator light to tell him or her that they are in a dangerous situation; apparently brands need millions of them.

Airlines 137

Airlines How To Engineering Radio 137

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

Cision

SEPTEMBER 19, 2016

Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Affects Communication & Demand Generation Strategies. Affects Communication & Demand Generation Strategies. The content and customer experience is one that’s owned by everyone. Competition?

Brand 40

Brand Branding How To Employee 40

The Resolution Blog

APRIL 26, 2019

It’s usually around the five year mark new agencies start winning bigger brands and awards, so you’ve broken the mould there. How have you won those brands? You’d be surprised at how many big brand directors would come up to us and say “you look fabulous”. That’s why we picked our name, because it’s different to everyone else.

Agency 120

Agency Pitching Energy Creativity 120

Prohibition

JANUARY 24, 2022

Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62