Branding Customer Service Pinterest 
Communications Conversations
NOVEMBER 8, 2018
I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions.
Rock the Status Quo
APRIL 23, 2015
Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.
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Cision
OCTOBER 30, 2015
Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? This second group includes networks like Twitter, YouTube, Instagram and Pinterest.
Cision
FEBRUARY 11, 2016
Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities.
Stephen Waddington
JUNE 5, 2017
The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 Brands are increasingly incorporating content created by consumers into their campaigns. 9 Talk to me. Voice recognition has hit 95%.
Communications Conversations
JUNE 18, 2020
Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. People were truly talking with brands (and other people).
Landis PR
DECEMBER 20, 2021
From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Content creation: branded and user-generated.
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