ImPRessions - Crenshaw Communications

AUGUST 22, 2018

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. A business can spend millions on brand reputation and community service. Use automation wisely.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Ronn Torossian

JULY 18, 2019

Customer service. However, customer service is, in fact, an important part of marketing. After all, a customer who has a poor experience with a business […]. The post What Does Customer Service Have to Do with Marketing? What is it? This may seem a bit odd. appeared first on.

Customer Service 150

Customer Service Marketing Strategy Brand 150

Agility PR Solutions

DECEMBER 20, 2021

Although loyalty today is primarily driven by companies’ ability to resolve customer issues on first contact, it will increasingly be shaped by how effectively customer service represents the company in a […].

Customer Service 148

Customer Service Branding Brand Consumer 148

Agility PR Solutions

OCTOBER 8, 2024

Customer service has always been a pinnacle of business success—however, it has never been as important as it is now in today’s market. In addition to past word-of-mouth recommendations, which were the dominant form of brand referrals, it’s now easier than ever for consumers to share their experience with your brand online.

Customer Service 109

Customer Service Branding Brand Marketing 109

Agility PR Solutions

APRIL 3, 2022

The post Racing to resolve the ‘Engagement Capacity Gap’: Companies leaning into customer service tech appeared first on Agility PR Solutions. Last year, the firm […].

Customer Service 147

Customer Service Company Technology Brand 147

Agility PR Solutions

OCTOBER 27, 2021

When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. The post Consumers to businesses: Your customer service is trying too hard—and not where it matters appeared first on Agility PR Solutions.

Customer Service 167

Customer Service Consumer Company Brand 167

Agility PR Solutions

NOVEMBER 26, 2019

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand.

Customer Service 99

Customer Service Reputation Branding Brand 99

Agility PR Solutions

JUNE 19, 2019

Remember when “service with a smile” was hallmark credo for public-facing companies? Customer service has been hailed as the key driver of consumer loyalty, but lately it’s been the most enigmatic challenge facing brand marketers. appeared first on Agility PR Solutions.

Customer Service 95

Customer Service Branding Brand Consumer 95

Remote PR Jobs

JULY 11, 2024

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences. They know what they are and they own it. Innovative?

Branding 245

Branding Brand Storytelling Airlines 245

Agility PR Solutions

NOVEMBER 5, 2023

It’s a strategy, a tool that redefines the core of customer service by enabling real-time, clear, and cost-effective communication. VoIP technology is not just about making calls over the internet.

Customer Service 120

Customer Service Technology Tools Strategy 120

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Yet my first take on the Away reputation mess wasn’t just that workplace culture impacts brand reputation, although that’s true. It didn’t have to be that way.

Customer Service 227

Customer Service Employee Reputation Leadership 227

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” There are ways to turn bad publicity into a net gain.

Reputation 333

Reputation Crisis Customer Service B2B 333

Agility PR Solutions

FEBRUARY 7, 2024

There are several aspects to consider when you want to build a successful business, but one that’s surprisingly underrated is your brand image.

Branding 175

Branding Brand Customer Service System 175

Agility PR Solutions

APRIL 8, 2024

Chatbots are swiftly becoming a customer service norm, on hand to help clientele instantly, at any time of the day. Certainly not by setting it up, […] The post 14 chatbot metrics to track whether your AI is performing good customer service appeared first on Agility PR Solutions.

Customer Service 109

Customer Service Company Brand Branding 109

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Branding 231

Branding Brand Employee Data 231

Agility PR Solutions

DECEMBER 3, 2023

However, with the countless customer interactions happening on various social media platforms, it’s easy to stumble into common pitfalls that can harm your brand’s reputation.

Customer Service 113

Customer Service Social Media How To Media 113

Agility PR Solutions

DECEMBER 12, 2023

Customer service and public relations have a lot in common. The difference is that customer service applies to your customer base and PR shapes the general public’s perception of your business.

Customer Service 103

Customer Service Publicity Brand Branding 103

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility.

Reputation 137

Reputation Branding Brand Customer Service 137

Agility PR Solutions

SEPTEMBER 2, 2019

Customer service is a vital part of any business’ success, and it’s no longer safe to rely on old customer service practices and expectations. The post Retail PR’s Achilles Heel—why customer service must evolve appeared first on Agility PR Solutions. What […].

Customer Service 98

Customer Service Retail Analysis Brand 98

Agility PR Solutions

SEPTEMBER 10, 2024

Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, (..)

Customer Service 109

Customer Service Survey Consumer Company 109

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Are you listening—REALLY listening—to your customers, even (perhaps especially) those that are upset? You need to find public, online references to your company and your products or services.

Software 328

Software Customer Service Google Small Business 328

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority.

Branding 223

Branding Brand Pitching Conference 223

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. For more on how PR turns prospects into customers , see our earlier post. Support employer branding. Who doesn’t like winning?

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Branding Brand 78

Cision

MAY 16, 2016

Your brand is not the only one targeting your audience. Do your public relations campaigns make an impact or fall short of competitors’? So what should your brand include in its measurement strategy ? Mention volume helps you understand the impact your brand is having on conversations. Consider these three factors.

Measurement 159

Measurement Branding Brand Pitching 159

Agility PR Solutions

JANUARY 3, 2023

No matter how great of a product a business might develop, if the company’s customer service isn’t reliable and helpful, or simply difficult for consumers to reach out to, other people will eventually hear about that, and the company will lose out on customers.

Customer Service 88

Customer Service Consumer Company Brand 88

Agility PR Solutions

SEPTEMBER 26, 2023

Business leaders are scrambling to get AI into their operations to boost their company’s productivity and CX efforts, and of course that’s a good plan, but new research sheds light on what brands and businesses can also do to drive those initiatives more organically—pay more attention to strengthening company culture.

Customer Service 113

Customer Service Company Course Brand 113

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 243

Technology Customer Service Software How To 243

Agility PR Solutions

FEBRUARY 13, 2020

One of the most important departments in your business is the customer service department. Customers will not continue to do business with you if they don’t have good interactions with friendly, helpful people when they need help.

Customer Service 88

Customer Service How To Analysis Brand 88

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 88

Customer Service Retail Measurement Consumer 88

Ronn Torossian

MAY 7, 2021

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. Even the most minor customer service-related errors can turn into massive problems that get media and public attention. Each needs […].

Crisis 195

Crisis How To Customer Service Company 195

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Agility PR Solutions

NOVEMBER 17, 2020

As purchase preferences continue to morph during the resurging COVID era, brands and businesses need to get on board with the fact that their customer service communications are emerging as the key factor for customer satisfaction and brand loyalty.

Consumer 158

Consumer Branding Brand Customer Service 158

Agility PR Solutions

SEPTEMBER 7, 2023

DOT’s investigation found that […] The post The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines appeared first on Agility PR Solutions. Department of Transportation (DOT) today fined American Airlines $4.1

Airlines 103

Airlines Customer Service Transportation Brand 103

Agility PR Solutions

MARCH 28, 2023

Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development?

Customer Service 78

Customer Service Branding Brand Tools 78

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Branding Brand 186