Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas. Scott Stratten.

Social Media 120

Social Media Media Employee Reputation 120

Prohibition

JANUARY 17, 2022

Crisis management is the process by which an organisation responds to a potential crisis situation that threatens to harm the organisation, its stakeholders, or the wider public. These ramifications could be linked to a variety of legal, operational, and public relations concerns. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

NOVEMBER 30, 2015

Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care. Practical Value.

Social Media 120

Social Media Facebook Print Twitter 120

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

prTini

SEPTEMBER 5, 2014

Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Want to Go Viral? Brand Anonymity is Dead: Meet Community Manager 2.0. How to Leverage a Personal Touch to Enhance Customer Service (client). Public Relations' Instagram’s #Hyperlapse Racks Up 119k Posts in First Week.

Media Relations 49

Media Relations Case Study Viral Instagram 49

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Is your profile public? Unfortunately, the photo has been dramatically and digitally altered, distributed, and now widely available on the public domain. No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. These events, if not managed properly, might have a detrimental impact on the company’s brand. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Sharing crisis and social media research with the public.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Prohibition

NOVEMBER 9, 2021

Similarly, each brand will have a type of audience and message that must be considered when developing a paid social campaign. Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages.

Advertising 62

Advertising Advertising Social Media Facebook 62

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Steve Barrett: We’ve all seen those go viral haven’t we? That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

5W PR

SEPTEMBER 19, 2023

The advent of the digital age has fundamentally reshaped the way public relations operates. As the virtual realm continues to expand, brands and PR professionals must adapt and harness the power of digital PR to effectively engage their audiences and build lasting relationships.

Viral 78

Viral Digital PR Storytelling Reputation 78

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky.

Leadership 111

Leadership Brand Branding How To 111

PR Fuel

NOVEMBER 27, 2018

Eventually, this will reach the ears of the general public. Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. The customers were simply excited about something and they shared it. What damage could your brand suffer as a result?

Survey 45

Survey Company Customer Service Small Business 45

Buzzstream

JULY 10, 2024

Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion. I set aside time every week to look at what other brands and agencies are doing. We’re talking 2015, 2016.

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

MARCH 15, 2022

This also works for viral content – like a retweet on Twitter. Further, Truescope seems to be able to access the processing power without jacking up the cost for customers. It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. Both come with experience in this vertical.

Tools 158

Tools Media Software Analysis 158

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Public relations team.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

AUGUST 1, 2016

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Handle the low-hanging fruit (customer service). Attention is finite and our need for attention is not.

Social Media 84

Social Media Media Customer Service Measurement 84

Buzzstream

SEPTEMBER 4, 2024

So of course you’ve got onsite copy hosted on your client’s website or your brand’s website, but then core, deal there is to bring customers to your website. So you get, get those links and relevant publications. You want all the relevant audience back to the clients or your brand’s website.

Internal 62

Internal International Digital PR Course 62

The Stalwart Blog

APRIL 26, 2020

I started actually as a Navy officer, turned Navy public affairs officer. But over the last several years, I have focused exclusively on crisis PR because this environment, the social media and internet conference, makes not only anybody a broadcaster, but any organization essentially targets for negative publicity. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Cision

MAY 25, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it. In the age of social media, brands are quick to try to distance themselves from employees on social media. Even just listening for your brand mentions can dig up surprises.

Employee 129

Employee Brand Branding Policies 129

Cision

JUNE 15, 2015

Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business. AND the top three reasons people “Like” a brand on Facebook are: Coupons. Social care (customer service). Product research. Sounds reasonable, right? Just kidding.

Viral 120

Viral Facebook Measurement Advertising 120

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130