Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. How does your brand filter through the 500 million tweets sent each day?

Strategy 120

Strategy Social Media Customer Service Software 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. For a mattress company, we converted NIH data on how many hours people sleep every night into a branded national index of “most sleep-deprived cities.”

Storytelling 149

Storytelling Data Survey Financial 149

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Looking to test changes to your brand’s products? Promotion Made Easy.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

FEBRUARY 11, 2016

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

DECEMBER 1, 2015

Learn how with our white paper! Are you even seeing the notifications if someone sends a message to your brand? Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Maximize your efforts by implementing social listening!

Social Media 120

Social Media Strategy Media Customer Service 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Used in combination with other content like speeches, white papers, blogs, and business books, executive B2B bylines make powerful thought leadership assets.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Cision

MARCH 21, 2016

This algorithm fundamentally changes the way that brands will be able to communicate on Twitter in the future. Revamp your social strategy with our free white paper! Customer service may be the only thing you don’t pay (Twitter) for. Are you using Twitter to its full potential? Few people are ging to opt-out.

Facebook 120

Facebook Twitter Customer Service Advertising 120

Cision

NOVEMBER 30, 2015

Most days I might be thrilled to hear that businesses are giving customers deals and discounts on digital and social channels. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care. Get our free white paper! Practical Value.

Social Media 120

Social Media Facebook Print Twitter 120

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Pauline attributed their continuously growing influence to the brand’s: Strong editorial content. Learn how with Cision’s free white paper!

Media 120

Media Social Media Community Measurement 120

Cision

SEPTEMBER 10, 2015

We’ve gotten caught up in the need to produce more and more content, Kristina said, but more content is not always what’s best for your brand. The entrepreneurial pair were the epitome of innovation (the first to bring food onto commercial airplanes) and customer service (letting their audience’s needs drive their business).

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Cision

DECEMBER 14, 2015

Read our free white paper today! Major social networks such as Facebook and Twitter give you the capability to affix key social posts at the top of your page (note that this is only true for brand pages on Facebook and not personal pages). In non-crisis times, this is simply social care (customer service).

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

APRIL 5, 2016

If your brand doesn’t keep up, it will be left behind. Learn top tactics with Cision’s free white paper! I strongly believe in the good of PR and how it can affect a company or brand reputation. Communication has shifted, and people are connecting faster and in more ways than ever.

Sports 120

Sports Industry Customer Service Travel 120

Communications Conversations

FEBRUARY 1, 2022

That brands should give it all away in hopes that leads will eventually come in all on their own. I think brands need to come to terms with the fact that they need to start giving most (if not all) of their content away for free. Protecting your customer’s privacy and security is now the #1 driver of brand trust!

Privacy 88

Privacy Content Marketing Google Web 88

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Create surveys.

Content Marketing 58

Content Marketing Branding Brand Marketing 58

Shift Communications

JUNE 30, 2015

Beyond being good data-driven practices, the above gap analysis is vital because the buyer experience with brands (yes even B2B brands) is never going back to days when a great media launch with some social baked into it gets the job done. The buyer journey in this world is based on the user’s needs – not the brand’s value proposition.

B2B 60

B2B Analytics Google B2C 60

Beyond PR

JULY 21, 2016

As creators, promoters, and revenue drivers, we’re called on to work together and build an ongoing experience for our brand. Increasingly, a company’s sales team also looks to marketing for nurtured, high-quality leads, not just brand awareness.”. The content and customer experience is one that’s owned by everyone. Competition?

Branding 40

Branding Brand How To Employee 40

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%).

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. The example she gives is of a PR department tasked with building awareness around a brand. ” ~ Sandra Fathi, Past President, PRSA NY.

Measurement 40

Measurement How To Analytics Customer Service 40

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Branding 100

Branding Brand Pinterest YouTube 100

Beyond PR

OCTOBER 25, 2017

Without a solution to organize and optimize these day-to-day activities at a strategic level, brands drown in the noise of the media, making it impossible to engage target audiences in the most impactful way. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing.

Communications 73

Communications Analytics Analysis Data 73

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

DECEMBER 11, 2024

So while AI is accelerating the efficiencies, the productivity, the amount of trust that people have with things that are showing up in their inboxeven if it’s a video or a DM is reduced because yes, the efficiencies are giving brands and businesses and sellers, outreach professionals, a ridiculous amount of scale and success today.

Reddit 77

Reddit How To Digital PR LinkedIn 77