Landis PR

JANUARY 28, 2025

Tip: Align these initiatives with your brands mission and values for maximum authenticity and impact. Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets. Tailor pitches to align with journalists beats and interests.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . PR grows more in demand. Data-driven PR. Bill Byrne , Managing Director, Remedy PR .

Marketing 216

Marketing Content Marketing Social Media Employee 216

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Today, companies expect more from their PR departments.

Trends 87

Trends Brand Branding Analytics 87

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all. Data-driven coverage can establish a brand as a category expert or leader.

B2B 147

B2B Data Retail Survey 147

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand.

Trends 124

Trends Data-Driven PR Data System 124

Buzzstream

JANUARY 20, 2025

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Our clients are often sitting on a goldmine of data whether this is sales stats, user trends, or even a rise in sales for a specific product. What are the common issues for the clients customer base?

Digital PR 62

Digital PR International Internal Data 62

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. Quality data may already exist. Whatever the outcome, it’s likely to yield fascinating material for content. When all else fails, try a straw poll.

Storytelling 149

Storytelling Data Survey Financial 149

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. 2014: ZIPR Mobile PR Spokesperson App. 2013: SHIFT Branded Coffee Shops.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

AUGUST 9, 2017

A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts. No, you’re not diluting the story by including other sources in your pitch, you’re creating the story.

Media 100

Media B2B Data Pitching 100

Newsfile

JANUARY 30, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Best days to pitch.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Paid Media.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

APRIL 2, 2015

Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. There is some pretty useful information there that can not only tell you how you’re doing but also help shape your content strategy (and heck, maybe even give you some pitching ideas). Get to know them! Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Newsfile

JANUARY 24, 2024

Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Increasing Multimedia 5.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JUNE 6, 2022

That’s why when a company is creating a pitch it should make sure that that pitch is going to be sent out to the right journalists that are relevant to the industry or the topic that’s being discussed in it. For example, a fintech journalist isn’t going to talk about topics in the health tech industry.

Trends 88

Trends Data SEO Consumer 88

Buzzstream

MARCH 5, 2025

This is another metric that we’re going to need to track, and there’s a new traffic source coming to the website when we’re thinking about brands being linked on the AI overviews. But then there’s another side of things when we’re talking about the PR element to it specifically. I talk about that a lot.

Digital PR 62

Digital PR How To Analysis Tools 62

Shift Communications

MARCH 8, 2016

The results were national, brand defining coverage. . In our job as PR professionals, we need to ask a lot of questions, especially given the intricacies of our clients’ technologies. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. Genuine Curiosity.

Skype 60

Skype Creativity Education Construction 60