Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. I definitely have more thoughts on the skills the social media pro of 2022 should have. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

ReimaginePR

JULY 25, 2016

Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. But,you can. Everyone is learning and adapting.

Social Media 120

Social Media Technology Pinterest How To 120

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Onclusive

DECEMBER 6, 2019

The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Dates: TBA.

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Conference Marketing Case Study Measurement 329

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. How are we inviting them?

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Storytelling Video Groups Conference 145

Cision

DECEMBER 28, 2015

How To Win It. Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. According to Paul Holmes in How to Design the Agency of the Future there are several criteria to factor into how to win or become a next-level agency.

How To 120

How To Agency Creativity Pitching 120

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. to learn how they like to be pitched. This has less to do with the actual business storytelling and more about how The Man measures journalists.

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Pitching Survey Storytelling Newspapers 146

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. ContentTECH Summit. Dates: April 8-10, 2019.

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Conference Content Marketing Marketing Internal 256

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. If you want to be noticed in the crowd, video is a definitely way to dominance. Let’s talk about why video is so effective and how to make it work for your brand. Now, how do you use video as a part of your marketing strategy?

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Video Strategy YouTube Marketing 120

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. Meanwhile, each team member feels completely lost and like they don’t have any idea how to do their job. The storytelling solution. “This brings us to the big question,” he said.

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Marketing Storytelling Travel Corporate 111

Onclusive

MARCH 6, 2019

“I feel like I landed a dream job where there were absolutely no people, no processes, no infrastructure, no tech stack… People said, ‘We need marketing, please come in here and do this for us and just tell us how this is going to work.’ I’m sure we’ve all encountered that. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. Definitely, yes. Definitely not. Yeah, definitely. Will it long term?

Technology 120

Technology Analysis Data Tools 120

PRSay

OCTOBER 10, 2019

If you don’t know your audience, then that’s definitely the place to start. It’s that last aspect — who they talk and listen to — that’s important for brands who want to build relationships with influencers. Don’t let this step feel overwhelming; integration will break down how to approach it. Step 4: Integrate.

Media 102

Media Storytelling System Technology 102

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

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Brand Branding YouTube Survey 49

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. So how do you get there?

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Writing Storytelling Brand Branding 120

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes understanding of how to craft a story, to whom, when, and with what. Crafting a story that resonates with top-tier publications.

Publicity 36

Publicity How To Agency Pitching 36

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

wiredPRworks

APRIL 20, 2022

How real-time marketing and PR works. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

ReimaginePR

SEPTEMBER 26, 2016

Let’s talk about why this is so important and how to do it effectively: Check out these tips on how to get started with influencer marketing: Click Here. Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

ISEBOX

MARCH 2, 2017

Through it all, we’ve tried to offer some tips and tricks on how to nail social media. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter.

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Twitter Pharmaceuticals Marketing Product Launch 70

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. Still, Honda scores points with a pop culture visual that borrows from Mad Men.

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Instagram Mobile Social Media Construction 94

ReimaginePR

AUGUST 15, 2016

If you’re among that number, you’ll need to think strategically about how to reinvent yourself. Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand.

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Employee Social Media Education Brand 120

Cision

JULY 14, 2016

They want brands to be authentic. Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. Live video. Enter: Vincenzo Landino.

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Video Facebook YouTube Consumer 0

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

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Storytelling How To Software Small Business 140

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. How would you tell your Granny that story?

Storytelling 48

Storytelling Film Creativity Journalism 48

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. High school to higher ed: How Sherry (eventually) landed in PR. Today, she has owned and operated Sherry V. The transition to solo PR pro.

Meeting 86

Meeting Education Journalism Resources 86

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. Follow Bryan on Twitter: @bryanpedersen. And where are the places that’s having the most impact?

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Advertising Advertising Data Reputation 131

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers.

Brand 120

Brand Branding Marketing How To 120

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling. Also, outside the agency world, most PR jobs are much more than media relations, events and brand reputation.

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Measurement Course Advertising Advertising 60

Karen Freberg

MARCH 31, 2022

Ryan – in his previous talks – always mentioned how empathy and listening are two important elements to understand what is happening in the world, but also how this could lead to some incredible ideas and opportunities. These are two crucial qualities teachers need to have – and Ryan definitely has both.

Social Media 85

Social Media Industry Film Viral 85

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It feels like the definition of integrated is moving to a business term vs. marketing one. Visual Storytelling Accelerates. 365 Day Event Marketing.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

DECEMBER 28, 2019

I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math. how long it took to get traction. how far X dollars go (e.g. How to get started: Get familiar with some basic math terminology (it really is fun!). when something began.

Exercises 62

Exercises Measurement Enterprise Technology 62

ReimaginePR

MAY 30, 2015

What you give them can make the difference between a story and no story, and between a big feature piece devoted just to you and a small mention in a piece featuring a bunch of other brands. We know how influential great media coverage can be. Great broadcast quality high-definition video. It is completely doable. have energy.

Media 120

Media Television Video Print 120

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. The brand I am talking about is Adobe. We have to embrace storytelling across mediums. . The three days I was in LA were: Inspiring.

Education 56

Education Creativity Video Tools 56

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So if you could give us a little definition, a working definition, that would be great. Now from there, the question is, how’s that risk perceived? That is a risk.

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Reputation Crisis Management Crisis Enterprise 78

Karen Freberg

JUNE 24, 2019

The access to people, brands, and agencies is unlike anything else I have seen in my career. For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities.

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Education Creativity Pinterest Facebook 64