ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers.

Brand 120

Brand Branding Marketing How To 120

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Brand advocacy will grow. Shortly before the inauguration of the new president, some brands went against convention and waded into political territory. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small.

Trends 185

Trends Storytelling Corporate Leadership 185

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Podcasts are mainstream. Adweek Yeah, That’s Probably an Ad.

Marketing 204

Marketing Advertising Advertising Industry 204

Communications Conversations

NOVEMBER 16, 2022

Yes, social media pros do need to understand how to manage social ad campaigns. I definitely have more thoughts on the skills the social media pro of 2022 should have. It takes time to build a brand, a voice, etc. Let’s face: People are pretty critical of brands on social media – especially in 2022.

Social Media 174

Social Media Media Analytics Data 174

ReimaginePR

JULY 25, 2016

Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. But,you can. Everyone is learning and adapting.

Social Media 120

Social Media Technology Pinterest How To 120

ReimaginePR

SEPTEMBER 19, 2016

A brand voice is an essential component to your success, but what is it and why is it so important? What is a Brand Voice? A brand voice is the style of your communication. This brand has a unique style of communicating that’s ( in their words ) “fun but not silly” and “expert but not bossy”. Let’s discuss. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Onclusive

DECEMBER 6, 2019

The conference is currently calling for keynote speakers, but one that they have announced already is Abigail Posner, Head of Strategy at Google’s Brand Unit. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Dates: TBA.

Conference 329

Conference Marketing Case Study Measurement 329

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. How are we inviting them?

Storytelling 145

Storytelling Video Groups Conference 145

Cision

DECEMBER 28, 2015

How To Win It. Timely traits to employ a winning stance include networking and aligning interests in tandem with award-winning storytelling abilities and marketing prowess. According to Paul Holmes in How to Design the Agency of the Future there are several criteria to factor into how to win or become a next-level agency.

How To 120

How To Agency Creativity Pitching 120

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. Choosing how to distribute social media campaigns | 22:59-23:51.

Trends 78

Trends Brand Branding Reddit 78

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. to learn how they like to be pitched. This has less to do with the actual business storytelling and more about how The Man measures journalists.

Pitching 146

Pitching Survey Storytelling Newspapers 146

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies. ContentTECH Summit. Dates: April 8-10, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

ReimaginePR

OCTOBER 10, 2016

Here’s how to use it to your brand’s advantage: Click To Tweet. If you want to be noticed in the crowd, video is a definitely way to dominance. Let’s talk about why video is so effective and how to make it work for your brand. Now, how do you use video as a part of your marketing strategy?

Video 120

Video Strategy YouTube Marketing 120

Contently - Strategy

OCTOBER 18, 2021

For the next two minutes, he launched into an absurdly dense definition as the packed lecture hall listened attentively. Meanwhile, each team member feels completely lost and like they don’t have any idea how to do their job. The storytelling solution. “This brings us to the big question,” he said.

Marketing 111

Marketing Storytelling Travel Corporate 111

Onclusive

MARCH 6, 2019

“I feel like I landed a dream job where there were absolutely no people, no processes, no infrastructure, no tech stack… People said, ‘We need marketing, please come in here and do this for us and just tell us how this is going to work.’ I’m sure we’ve all encountered that. “I Jennifer Bowcock, VP, Global Communications, Dolby.

Banking 199

Banking Marketing Measurement Leadership 199

PRSay

OCTOBER 10, 2019

If you don’t know your audience, then that’s definitely the place to start. It’s that last aspect — who they talk and listen to — that’s important for brands who want to build relationships with influencers. Don’t let this step feel overwhelming; integration will break down how to approach it. Step 4: Integrate.

Media 102

Media Storytelling System Technology 102

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. Definitely, yes. Definitely not. Yeah, definitely. Will it long term?

Technology 120

Technology Analysis Data Tools 120

Beyond PR

APRIL 6, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that shy away from emotion as a motivator are fighting with one hand tied behind their backs. . Brands that do it well leverage our memories, fears and dreams to position themselves in the market.

Brand 49

Brand Branding YouTube Survey 49

Flack's Revenge

JANUARY 12, 2021

Industry analysts from firms such as Gartner can have a strong impact on a tech vendor if you know who to engage and how to engage them. AR programs can help grow revenue, expand into new markets, fine tune your products and strategy, help raise investments, and build attention for your brand and messages. How can we influence them?

Industry 156

Industry Enterprise Trends Technology 156

ReimaginePR

MAY 9, 2016

See, when we sense a discrepancy in the stories we hear or read, we’re really raising a mental red flag about the storyteller, not just about the story being told. By the end, you’ll learn how to be your most authentic self so your customers will fall in love with you and your brand for real. So how do you get there?

Writing 120

Writing Storytelling Brand Branding 120

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like.

Brand 48

Brand Branding Storytelling Healthcare 48

The Hoffman Agency

FEBRUARY 1, 2021

Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes understanding of how to craft a story, to whom, when, and with what. Crafting a story that resonates with top-tier publications.

Publicity 36

Publicity How To Agency Pitching 36

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. You can’t be on parallel lines you’ve got to be aware of what each is doing on social and how to respond in certain situations. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

wiredPRworks

APRIL 20, 2022

How real-time marketing and PR works. Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

ReimaginePR

SEPTEMBER 26, 2016

Let’s talk about why this is so important and how to do it effectively: Check out these tips on how to get started with influencer marketing: Click Here. Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

ISEBOX

MARCH 2, 2017

Through it all, we’ve tried to offer some tips and tricks on how to nail social media. However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Ishmael's Corner

NOVEMBER 18, 2014

Khanna definitely brings a fresh look to his account. If someone could ever figure out how to roll back your Twitter start date like an odometer on a used car ready for Craig’s List, I’m guessing there are a few politicians who would buy such a service. Still, Honda scores points with a pop culture visual that borrows from Mad Men.

Instagram 94

Instagram Mobile Social Media Construction 94

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? You do need the storytelling, relationship building, creative and analytical skills. Google Trends can be used to understand and track brand search - and by default relative levels of brand awareness. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Ishmael's Corner

MAY 10, 2015

Beyond developing the content, many of the tools address how to distribute and magnify the reach: - 99designs : A marketplace for graphic design including logos and websites. - Buffer : Great tool for quickly scheduling and sharing updates for social posts. . - Buffer : Great tool for quickly scheduling and sharing updates for social posts.

Tools 60

Tools B2B Software Storytelling 60

ReimaginePR

AUGUST 15, 2016

If you’re among that number, you’ll need to think strategically about how to reinvent yourself. Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand.

Employee 120

Employee Social Media Education Brand 120

Cision

JULY 14, 2016

They want brands to be authentic. Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. Live video. Enter: Vincenzo Landino.

Video 0

Video Facebook YouTube Consumer 0

PR in High Definition

MARCH 21, 2018

We are all storytellers, no matter who we are or what we do – and we deliver our stories with varying degrees of brilliance or dullness. So how can you be a great storyteller, for yourself or for your business? The best stories do not flatter the storyteller. How would you tell your Granny that story?

Storytelling 48

Storytelling Film Creativity Journalism 48

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. High school to higher ed: How Sherry (eventually) landed in PR. Today, she has owned and operated Sherry V. The transition to solo PR pro.

Meeting 86

Meeting Education Journalism Resources 86