Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Contently - Strategy

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Create your pillars and subtopics Brand pillars are key to focusing your content. For example, to create a pillar for an eco-friendly clothing brand, you might consider “Sustainable living.”

Strategy 70

Strategy SEO Infographics Meeting 70

Presspage

JANUARY 21, 2025

5 free press release templates - Download 1. Sending out a release just for the sake of it risks alienating journalists and muddying your brands credibility. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Sword and the Script

NOVEMBER 25, 2014

The same study points out there’s some content – infographics for example – is rarely gated. From an earlier review of his book: Most brands want their content, and by extension ideas, to spread as far and wide as possible. Guess what groups do not download gated content? Bloggers and influencers.

Viral 123

Viral Infographics Web Content Marketing 123

Cision

NOVEMBER 25, 2015

But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Infographics.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Download our free ebook on the role of SEO in PR. Get comfortable with rich content.

Branding 88

Branding Brand SEO How To 88

The Proactive Report

JUNE 11, 2016

Although the outlook for growth is good, there is concern that the industry is not adapting fast enough to the new media landscape and there is a lack of talent to allow brands and agencies to achieve their expansion goals. DOWNLOAD THE PDF. And this is certainly true of PR and Communication majors.

Infographics 150

Infographics Course Survey Agency 150

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

The Resolution Blog

JANUARY 24, 2020

It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Or are you simply trying to secure favourable coverage to boost your brand exposure? This is where measuring the sentiment of coverage becomes really useful.

Analysis 156

Analysis Measurement Government Examples 156

Solo PR Pro

OCTOBER 14, 2014

According to a Pew Internet study the majority (78%) of adult internet users watch or download videos, and among the most watched content is educational and how-to videos. The infographic below lists some valuable insights and handy tips to help you optimize a business YouTube channel: Getting Started'

YouTube 76

YouTube How To Infographics Video 76

PR for Anyone

JULY 27, 2024

For example, a fitness brand could highlight gear that supports Olympic-level training, or a tech company could showcase apps that track athletic performance. Here’s how you can use visuals effectively: Infographics : Create infographics that compare athletes’ performances, training regimes, or the history of the Olympics.

Media 130

Media Pitching Local Training 130

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. This year the report examines five trends that are affecting the media landscape and the opportunities these trends present for brands and organizations. This opens the door for companies to work with the media and provide industry news and branded content to the media.

Trends 100

Trends Media SEO Analytics 100

MaccaPR

AUGUST 20, 2014

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. Encourage more prospects to download content such as a white paper, e-book or infographic. All I cared about was – did someone, anyone, absorb our client’s content.

Social Media 97

Social Media Media YouTube Facebook 97

The Proactive Report

FEBRUARY 2, 2017

Find advocates and influencers outside the brand who can reach people within a certain ‘echo chamber.’ ’ Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC. Invest in training on digital skills for your team.

System 100

System Training Engineering Employee 100

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 So why aren’t you (and your brand) part of that conversation?

Company 113

Company Interviews Print Pitching 113

ISEBOX

DECEMBER 2, 2015

A few objectives of a public relations campaign include controlling the conversation about a brand, managing the flow of information and promoting your service or product to the right audience. Include additional content types alongside thes – like infographics and slide presentations – and that number hits a staggering 77% more views.

Infographics 70

Infographics Video Data Mobile 70

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Want to learn more about how listening to the right audiences will boost your brand?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. I like to see things like case studies and infographics freely accessible. Things that are plentiful are free and people will value it more if it’s harder to get.

B2B 137

B2B Mobile Content Marketing SEO 137

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

The Proactive Report

JANUARY 25, 2017

Identify the communities that will respond to your brand values, products, services and social programs. DOWNLOAD THE INFOGRAPHIC Need help? DOWNLOAD THE INFOGRAPHIC Need help? Find advocates and influencers in those communities who can reach people within a certain ‘echo chamber’ and reach out to them.

Digital PR 100

Digital PR System Engineering Training 100

Contently - Strategy

MAY 9, 2024

Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. You can also use pull quotes from leaders at your brand to build expertise throughout the white paper. Writing a white paper is your brand’s chance to shine like a beacon of authority.

Writing 109

Writing Case Study Study Insurance 109

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Single words like “Download” or “Register” work well, but in general try avoid CTAs that are longer than five words.

Strategy 120

Strategy How To Data Infographics 120

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. How to Fix Your Buyer Personas.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Which podcast episodes have the most downloads? It’s crucial to keep a repurposing and distribution strategy around every long-form piece your brand creates before you begin execution. How to repurpose blog content.

eBook 143

eBook YouTube Video Social Media 143

Contently - Strategy

DECEMBER 4, 2018

Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books. You want to tease your whole content program and make your brand look like a voice worth following. Top of funnel: Content to build awareness. Here, however, you already have it.

Case Study 110

Case Study Marketing Study Content Marketing 110

Public Relations Sydney

NOVEMBER 30, 2014

Consider taking photos that capture your business’ brand personality to create increased interest in your business. These websites contain millions of images ranging from animals, food and drinks, to people and infographics. These apps can create added effects with filters or text to give your images a professional look and feel.

Banking 85

Banking How To eBook Infographics 85

Critical Mention

JUNE 4, 2019

In 2018, TikTok became the most downloaded app in the U.S. In our infographic, we examine if TikTok is the next big thing in video marketing. I enjoy creating useful content about the latest trends in videos for brands wishing to update their content marketing efforts. Until next time! Critical Mention.

Video 60

Video Marketing YouTube Infographics 60

ISEBOX

FEBRUARY 26, 2016

The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. With a website you can present the content, but it usually can’t be downloaded and usually takes months to build, and typically has a hefty price tag. Saving Time with Digital Automation. “We

Pharmaceuticals 70

Pharmaceuticals Communications International Internal 70

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. Brand value can be measured by a variety of media channels including broadcast, print and social. For example, can you track infographic downloads and views via Google Alerts alone? About Lee Ribeiro.

Media 73

Media Google Print Measurement 73

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 79

Writing How To Infographics Pinterest 79

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Download this Visual Content Guidebook.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. It’s about the value of third-party endorsement and why editorial overage of your brand carries more weight than an ad. That’s something PR practitioners should be able to grasp quite easily. Owned Media.

Google 113

Google Guidelines Web B2C 113

Contently - Strategy

OCTOBER 9, 2024

With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert. They can help you establish your brand or business as a thought leader in its field. Take, for example, TD Bank.

LinkedIn 94

LinkedIn Analytics Banking Writing 94