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Symphony Technology Group Acquires Onclusive

Onclusive

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. One glaring example is the technology sector. Starting with startups is a real key to building a more diverse technology sector and community.

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How to Optimize Messaging & Soundbytes To Drive Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time. In this webinar, you’ll learn: How message optimization can help you own the story Why NEO Messaging technology is unique Best practices for using NEO Messaging.

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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR is the guardian of your brand equity and reputation. Now is the time to invest in PR Attribution and PR Measurement solutions. ” 4. .

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Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. One of the sources of this information is media monitoring and social listening technology.

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6 PR Trends For Your Brand In Q4 And Beyond

The Hoyt Organization

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology.

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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. One way to do that is to use smart technology to help you out. Where do you find impactful journalists? Earning their attention.

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