ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? My, how things turn. Be hopeful.

Technology 165

Technology Leadership Privacy Trends 165

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Technology has largely enabled this.”

Storytelling 329

Storytelling SEO Community Insurance 329

The Proactive Report

SEPTEMBER 3, 2024

When they do that, the search engines offer a list of suggested answers in the autocomplete/autosuggest drop-down. Search Box Optimization is a relatively new technique that inserts your brand or business name with a highly targeted keyword. The Search Box is the space where a searcher types in their query. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. Today, with the announcement of Cision Impact , our customers will be able to deliver, in a detailed report, the value of their earned media efforts.

Measurement 0

Measurement Media B2C B2B 0

Bianchi Biz Blog

OCTOBER 21, 2024

The Battery Show , co-located with the Electric & Hybrid Vehicle Technology Expo, had its first hurrah at a brand-new venue. Show organizers say more than 19,000 people were expected to attend this year.

Automotive 92

Automotive Trade Shows Mobile System 92

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

Agility PR Solutions

MAY 22, 2023

Achieving true digital transformation is a challenge for many brands and businesses, most of which haven’t figured out that it requires more than adopting modern technologies.

Technology 147

Technology Software Engineering System 147

ImPRessions - Crenshaw Communications

MARCH 3, 2022

They can also build credibility and visibility for their brands by taking a booth. The earned visibility can drive brand differentiation, help recruitment, reinforce a leadership positioning, and even influence buyer decisions. Sponsors are a who’s who of big B2B tech brands. B2B Sales & Marketing Exchange (August, Boston).

Conference 304

Conference B2B Case Study Content Marketing 304

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. Customer support is available 24/7/365. .

Technology 125

Technology Television Analytics Radio 125

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results.

Strategy 257

Strategy How To SEO Engineering 257

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

JANUARY 14, 2025

Stay abreast of the latest trends, technologies, and challenges. Develop unique insights and perspectives that differentiate the brand from its competitors. Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). In fact, brands can actually improve SEO with a thoughtful PR program. Some are bad – causing Google or other search engines to penalize content. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 129

Technology Publicity Software Print 129

ReimaginePR

JUNE 15, 2020

Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. By doing this, company’s are able to not only maintain a digital presence, but also create strategies that keep their brand constant in their customer’s psyche. Tall order?

Social Media 177

Social Media Brand Branding Marketing 177

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

5W PR

OCTOBER 18, 2024

In today’s digital age, effective brand communication is essential for success. Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. Digital marketing leverages technology to reach a wider audience through online channels.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. Playing to a visual world. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

5W PR

JANUARY 13, 2025

Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms. This expands brand visibility and reaches a wider audience beyond traditional PR channels.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

MAY 4, 2017

When we talk about evolution, sure: tools, technology and breaking down silos have been the key to many industries taking the step to greater value within their organizations. 3) Success lies in how we use technology to see around the corner and fundamentally change. But for a long time, our industry has needed evolution. Be engaging.

Communications 209

Communications Hotels Technology Tools 209

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. Dazzle unveils 2.0

Software 159

Software Pitching SEO Tools 159

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. .

B2B 278

B2B Leadership Survey Data 278

5W PR

DECEMBER 5, 2024

For example, AI-powered recommendation engines can suggest additional services or upgrades based on a guest’s preferences and past behavior. AI-powered social listening tools can monitor online conversations and identify brand mentions, allowing businesses to respond promptly to customer feedback and address any issues that may arise.

How To 78

How To Marketing Trends Data 78

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Meanwhile, 1.9%

Case Study 170

Case Study Engineering Measurement Big Data 170

Cision

DECEMBER 21, 2017

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. Do you want to raise brand awareness? Although tangible results can come from setting SMART goals, brands need to avoid defining their success solely by how they meet these types of goals. By how much?

Measurement 272

Measurement Strategy Software Analytics 272

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel.

Hotels 138

Hotels Travel Engineering Privacy 138

5W PR

DECEMBER 3, 2024

By addressing specific needs and preferences, brands can create a positive and satisfying customer experience. When customers feel valued and understood, they are more likely to remain loyal to the brand. Some organizations may be hesitant to embrace new technologies or processes.

How To 78

How To Marketing Privacy Data 78

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential.

Study 234

Study Course SEO B2B 234

PR in High Definition

SEPTEMBER 28, 2023

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? And, are there any other ways that communications professionals can hope to compete with companies that simply have deeper pockets?

Engineering 62

Engineering SEO Wireless Google 62

Onclusive

NOVEMBER 16, 2017

Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. NEO (News Engine Optimization). Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. Owned Media Readership. Power of Voice.

Media 186

Media Measurement Software Engineering 186

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Gerry has served 50 years in communications and technology roles with Fortune 200 firms and NASA. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. Reputation Is Brand.

Trends 161

Trends Publicity SEO Advertising 161

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? Just look at what happened to Target and Home Depot.

Crisis 203

Crisis How To Exercises Crisis Communications 203

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Not all technology products have a secret sauce. IP (short for intellectual property). Or proprietary tech.

How To 194

How To Wikipedia Engineering Web 194

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. While it may sound complicated, it’s very simple: They connect brands with audiences. Clients often come and go, but your relationship with the media is what keeps the engine running. Trust is hard to gain but easy to lose.

Technology 100

Technology Publicity Pitching Trade Shows 100