Onclusive

JUNE 21, 2017

The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. There’s no doubt that brand awareness has high value, but the phrase has become a bit of a catch-all for PR outcomes that haven’t been analyzed using hard data.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 211

Writing Communications Marketing B2B 211

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 193

Case Study Writing Training Engineering 193

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 295

Leadership Industry Conference Trade Shows 295

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). In fact, brands can actually improve SEO with a thoughtful PR program. Some are bad – causing Google or other search engines to penalize content. What is SEO?

SEO 203

SEO Engineering Google Examples 203

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. Drawbacks: Does not offer press release writing services; live chat support is not available.

Analytics 104

Analytics SEO Engineering Financial 104

ImPRessions - Crenshaw Communications

JUNE 24, 2021

You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing.

B2B 278

B2B Leadership Survey Data 278

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

5W PR

JANUARY 14, 2025

Develop unique insights and perspectives that differentiate the brand from its competitors. Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Stay abreast of the latest trends, technologies, and challenges.

How To 78

How To Media Case Study Technology 78

Sword and the Script

APRIL 1, 2025

The company was brand new at the time offered a chatbot as an interface and has now unveiled its version 2.0. As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. Third Door Media publishes marketing trades including Search Engine Land and Martech. Dazzle unveils 2.0

Software 159

Software Pitching SEO Tools 159

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

PR Fuel

APRIL 28, 2022

Why write press releases, though? Then, you can discover new ways to boost brand awareness and sales. Distributing press releases will ensure your brand appears on platforms your customers already use. Then, you’ll have an easier time generating brand awareness. Why write press releases?

Writing 102

Writing SEO Consumer Crisis 102

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s Big brands are winning. So, SEOs need to think differently about how we build and work with brands. Instead of working in a silo, we need to work together to build brand awareness outside of just Google.

SEO 62

SEO Study Brand Branding 62

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Deirdre Breakenridge

FEBRUARY 5, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

Engineering 150

Engineering Writing Corporate Brand 150

Cision

MAY 24, 2017

Of course this all has to happen within 80-100 characters or so lest the search engines deem it unworthy. There are times when crafting the perfect headline may take as much time as writing the release, itself. Write like a reader. How do you know what to write in a press release? Sound difficult? Ask for new ones.

Writing 229

Writing Engineering Study Course 229

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Long are the days when producing a low or average quality content was enough to raise the awareness and make brands visible. Write memorable and compelling stories that will captivate reader’s interest.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 96

Writing How To Media Guidelines 96

Melissa Agnes

MARCH 5, 2014

False reviews, which are often disguised as write-ups from genuine dissatisfied customers, typically lead to poor ratings and, ultimately, a poor reputation for the victimized businesses. Once we are able to identify the anonymous posters, we can obtain an injunction from the court to submit to the website and search engines.

How To 219

How To Reputation Engineering Advertising 219

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Otherwise, you might write a release that fails to match their interests.

Brand 110

Brand Branding How To SEO 110

Cision

DECEMBER 21, 2017

Do you want to raise brand awareness? Although tangible results can come from setting SMART goals, brands need to avoid defining their success solely by how they meet these types of goals. It can take up to seven impressions before people start to recognize a brand, so all of your efforts are contributing to that number.

Measurement 272

Measurement Strategy Software Analytics 272

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

Google 142

Google Engineering SEO Writing 142

Cision

SEPTEMBER 7, 2017

But it’s not all just data & statistics — they’ve made the release readable with lists and a reader-friendly infographic, which has the dual purpose of appealing to readers and search engines. Personalize Your Brand. And an on-brand, bite-sized infogram illustrates those goals in a memorable way.

Infographics 283

Infographics Consumer Video Examples 283

The Hoyt Organization

JUNE 14, 2024

This means that paraphrased, unoriginal travel content written for search engine bots, not real people, is now obsolete. What can your travel brand do to meet these guidelines and rank high on search engines? What can your travel brand do to meet these guidelines and rank high on search engines? What Is Authorship?

Travel 82

Travel Brand Branding Guidelines 82

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). But the problem (probably) isn’t the writing. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

SEPTEMBER 26, 2017

In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand.

Social Media 131

Social Media Brand Branding Media 131

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Sword and the Script

MARCH 4, 2025

Because we want people (or search engines) to think the content is fresh even when its not. Unless you are writing for The Economist, put a byline on it! The same goes for a brand. Weve been ruining trust on a tactical level for years. Consider the following examples: Datelines. Gated content. Probably not. Pricing pages.

Marketing 118

Marketing Fashion Survey Education 118

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” In less than 50 words, Live Nation sums up their purpose, names their brands, and gives readers a place to go to find more information.

Examples 225

Examples Insurance Insurance Fashion 225

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. Think Like a Search Engine. And while you’re here, check out our tips for how to write a great press release.

Writing 82

Writing Company How To Apparel 82

Buzzstream

MARCH 26, 2025

One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. You also likely need to have the brand signals in place. Avoid the “hard sell” 5.

Brand 62

Brand Branding SEO Data 62

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. You can monitor the online buzz about your brand and quickly answer any comments shared by users. Brand awareness is more than numbersits about making an impact. How does it work?

Software 104

Software Reputation Examples How To 104

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. Google has long said it’s an answer engine, rather than a search engine. What’s that you say – your PR team doesn’t know how to write meta tags? PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100