Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. A well-meaning brand can adopt a position on a social issue in good faith and find itself on the firing line. So, what’s a PR person to do? How to advise clients?

Trends 203

Trends How To Ethics Reputation 203

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis International 53

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 137

Ethics Policies Guidelines Employee 137

Cision

AUGUST 30, 2017

Just make sure to follow ethical social posting guidelines and be sure to include the hashtag #ad in the post. Kayla Matthews writes about branding and digital marketing for websites like Convince and Convert, The Daily Muse and VICE. You can learn more about Kayla and her brands here. They know this.

Strategy 243

Strategy Writing Social Media Guidelines 243

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis 173

Analysis Tools SMB Software 173

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia.

Ethics 86

Ethics Radio Sports Facebook 86

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 131

Strategy Brand Branding How To 131

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. And how does the publicist assure that the transaction is ethical when not controlling the final product?

Advertising 90

Advertising Advertising Ethics Guidelines 90

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 70

Healthcare Ethics Communications System 70

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars. Future PRoof Podcast.

Resources 136

Resources Communications Education Guidelines 136

Contently - Strategy

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Trends 52

Trends Marketing Strategy Brand 52

5W PR

SEPTEMBER 19, 2024

Strategic influencer PR presents a compelling solution, empowering businesses to amplify their message, elevate their brand reputation, and foster meaningful engagement. By aligning with these influencers, brands can leverage their established credibility and reach, expanding their influence. Transparency is paramount.

Ethics 78

Ethics Guidelines Reputation Agency 78

The Hoyt Organization

JULY 22, 2024

Through their media engagements, they have the power to positively or negatively impact public perception through their personal brand, words, and deeds. Moreover, as consumers demand more transparency and authenticity, having your C-suite build personal brands can benefit your company. Do you want to increase brand awareness?

Media 79

Media Training Ethics Media Training 79

Landis PR

OCTOBER 30, 2023

Looking to develop AI compliance guidelines for your organization? AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. This post will cover five critical areas of AI compliance for PR pros and why it should be a priority.

Privacy 64

Privacy Ethics Guidelines Exercises 64

PR Fuel

JUNE 5, 2020

Journalists often utilize brand press releases in order to quickly gain relevant information for their articles and pieces. Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust? Credibility.

How To 98

How To Ethics SEO Writing 98

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

NewsWhip

NOVEMBER 15, 2023

Imagine starting your day with a detailed overview of your brand, or the topics you’re interested in — whether that’s politics, tech regulation, or product innovations, or even all of the above — delivered to you on a schedule that suits you and giving you a head start on your work. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Web 97

Communications Conversations

AUGUST 21, 2015

And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, on the surface, it doesn’t appear that Nick broke any big company guidelines. He clearly stated as much in his post.

Case Study 60

Case Study Employee Study Guidelines 60

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor.

Facebook 60

Facebook Brand Branding eBook 60

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ). Source: 3 Studies Branding and Marketing ). Are PR pros truthful?

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 211

Writing Communications Marketing B2B 211

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B 94

B2B Marketing Measurement Social Media 94

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story.

Brand 55

Brand Branding Government Ethics 55

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. 2) Is your brand investing in the right content? Brands often develop content because either their competitors are doing it or to please an executive. Brands like Warner Bros.

Tools 73

Tools Marketing Advertising Advertising 73

PR in High Definition

JANUARY 16, 2019

How many of them are people you know and how many are brands, influencers, ads or celebrities? Among the other content, I had two paid ads, one celebrity, five influencers, and one brand. The ethics of influencer PR. This presents an ethical dilemma for PR people. Open Instagram and go through the first 10 posts.

Instagram 67

Instagram Ethics YouTube Social Media 67

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders. But, who are the next LeeAnns, Sarahs and Allisons? I thought I’d ask my network for help! They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 18, 2020

Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. However, recent years has seen numerous brands and influencers caught up in legal proceedings and fines due to the non-disclosure of paid and gifted endorsements.

Marketing 62

Marketing Advertising Advertising Social Media 62

Konnect Agency

APRIL 20, 2023

Brands are leveraging social media platforms to reach their target audience through trusted influencers with great success. This movement refers to the intentional act of influencers reducing their partnerships with brands and promoting a more authentic and genuine connection with their audience. billion in 2023.

Trends 52

Trends Marketing Ethics Consumer 52

Buzzstream

JANUARY 22, 2025

Paid Links Require Due Diligence According to Jasper, paying for links can be ethical and effective if: The site is high-quality and relevant. I feel like that’s the main way they write, they invested in links and now all of a sudden they weren’t getting brand searches. Brands today need to invest in their social.

Engineering 62

Engineering SEO How To Google 62

Contently - Strategy

APRIL 10, 2019

” Shortly after the team launched the vodka brand , with Johansson as founder and CEO, public opinion on Rodman began to shift. Promoting Bad Boy Vodka became a matter of keeping the original brand identity in conversation with Dennis Rodman’s tumultuous personal life. The brand controls over two-thirds of the market.

Company 86

Company Marketing Education Data 86

Prohibition

FEBRUARY 1, 2024

We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain. AI Chatbots Thanks to AI chatbots and virtual assistants the way in which we interact with brands and businesses is changing!

Social Media 62

Social Media Trends Media Guidelines 62

Burrelles Fresh Ideas

MAY 14, 2024

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. It is important for legal, practical, and ethical reasons.

Social Media 93

Social Media Media Video SEO 93

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Resources Education Creativity 68