5W PR

DECEMBER 29, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Leveraging Personalization for Growth Personalization empowers CPG companies to create deeper connections with consumers, foster brand loyalty, and drive sales.

Consumer 78

Consumer How To Privacy Fashion 78

5W PR

DECEMBER 21, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Leveraging Personalization for Growth Personalization empowers CPG companies to create deeper connections with consumers, foster brand loyalty, and drive sales.

Consumer 78

Consumer How To Privacy Fashion 78

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Branding 234

Branding Brand Reputation Crisis 234

Agility PR Solutions

JULY 26, 2022

Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands.

Ethics 85

Ethics Data Consumer Privacy 85

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law.

B2B 208

B2B Trends Retail Privacy 208

Mindful Marketing

APRIL 8, 2023

Most of us have heard of at least some ethical infractions attributed to AI that range from the art tool Midjourney slyly outfitting Pope Francis in a longline white puffer coat to complaints that an uncensored chatbot continually offends human decency. However, not everyone agrees that an AI pause is necessary.

Ethics 94

Ethics Pitching Privacy Technology 94

5W PR

OCTOBER 2, 2023

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88

Ethics Guidelines Reputation Privacy 88

PRSay

JULY 12, 2024

However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. Branded content will bring meaningful results. Placing branded content in the media hits numerous goals. The future of PR is bright.

Trends 179

Trends Publicity Survey Privacy 179

Prohibition

OCTOBER 16, 2024

With artificial intelligence (AI) making significant advancements in the past five years, it is revolutionising the creative sector, reshaping the creative output of brands and agencies alike. As we enter a landscape where AI continues to advance, it’s crucial to address the ethical implications of AI in creative work.

Ethics 62

Ethics Creativity Privacy Training 62

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 148

Publicity Privacy Crisis Communications Ethics 148

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics. Trust but verify.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

We are Muck Rack customers, but are not otherwise affiliated with the brand.) Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. I imagine these are factors further agitating the misalignment between agencies and brands.

Report 182

Report Policies Survey Ethics 182

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. Thought leadership, brand purpose, or CEOs sharing political opinions.

Branding 112

Branding Brand Survey Customer Service 112

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

Reputation 183

Reputation Privacy Banking Ethics 183

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 109

Study Consumer Company Privacy 109

Ethical Voices

SEPTEMBER 26, 2022

Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators. Looking over your career, what is the most difficult ethical challenge you ever confronted?

Healthcare 70

Healthcare Ethics Communications System 70

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Branding Brand YouTube 82

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 66

Consumer Privacy Branding Brand 66

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If This will move the needle [toward better data privacy protection],” Antonipillai said.

Privacy 102

Privacy Google Advertising Advertising 102

Contently - Strategy

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

Ethics 52

Ethics Guidelines Government Content Marketing 52

Prohibition

SEPTEMBER 26, 2024

Influencer marketing is one of the most powerful channels for brands to reach their target audiences, with influencer partnerships becoming a cornerstone of brand strategies for brands looking beyond standard marketing channels to maximise reach. Enter AI (Artificial Intelligence).

Branding 62

Branding Brand Marketing Ethics 62

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. The tool uses proprietary AI to monitor brand risk and narratives. Brands (NYSE: YUM).

Software 146

Software Pitching Ethics Technology 146

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

NewsWhip

OCTOBER 9, 2024

Since 2020, our partner base has widened again, to include some of the world’s top brands such as Google, Meta and Ford. We take an ethical and privacy-by-design approach to our work. Read more on our ethics and approach to data here. And most importantly, we build long term client relationships.

Viral 78

Viral Privacy Ethics Technology 78

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64

Privacy Ethics Guidelines Exercises 64

5W PR

JULY 2, 2024

This human touch fosters a sense of community and belonging, laying the groundwork for a positive brand perception. Navigating the ethical labyrinth of new technologies The fast development of AI raises a number of ethical and social concerns.

Ethics 78

Ethics Media Privacy Analysis 78

The Hoyt Organization

SEPTEMBER 8, 2023

It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations.

Publicity 91

Publicity Ethics Analysis Data 91

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Reputation Us

DECEMBER 19, 2024

RISK 3: REGULATORY COMPLIANCE & ETHICAL VIOLATIONS Threat : Increased regulatory scrutiny on matters like data usage, financial practices, and consumer rights exposes companies to fines and legal repercussions. Impact : Missteps in addressing or messaging on digital platforms can damage brand reputation. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Ethical issues in merging the science and art of public relations. I also have a podcast called Brand on Purpose , I’m a contributor to The Drum.

Ethics 52

Ethics Publicity Data Agency 52

5W PR

JULY 11, 2024

However, they also raise ethical questions about data privacy and manipulation. Effective online communication is crucial for building a strong personal brand and engaging audiences. Audience engagement AI analyzes audience behavior and personalizes user experiences. In today’s digital age, everyone has a platform.

Media Training 78

Media Training Training Media Privacy 78

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. Also, privacy (ex. We all thrive on getting the latest, greatest, and exciting new app to analyze and play around with. Now, if that app is exclusive, that heightens the excitement even more!

Groups 96

Groups Social Media Ethics Meeting 96

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In this increasingly competitive market, there has been a greater demand and necessity for brands to get more personal with their messaging. Being unique.

Marketing 68

Marketing Policies Privacy Education 68

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 211

Writing Communications Marketing B2B 211