PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 130

Film Marketing Sports Hotels 130

Cision

MAY 23, 2017

You can stay true to your brand’s personality while simultaneously embracing some outside-of-the-box strategies. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

NewsWhip

FEBRUARY 25, 2025

“Gone are the days of your local football team only being a community that lives within a certain town or certain postcode,” explains Jon Birchall, LADbible’s Director of Editorial Strategy. This was the question facing LADbible Group as they looked to build on their position as the world’s largest social publisher.

Reddit 78

Reddit Community Film Sports 78

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Branding 78

Branding Brand Viral Apparel 78

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. The biggest story came from a local CBS affiliate, but more than 100 articles were published to the tune of almost half a million engagements.

Reddit 78

Reddit Branding Brand Film 78

Stephen Waddington

AUGUST 14, 2018

It’s how we won over the local market. In time brands like IKEA, Spotify, or Hill+Knowlton Strategies started using Prowly. Thanks to our genuine communication efforts the local PR industry became fond of our brand. She’s mum of a two-year old, and a kiteboarding, filming and digital enthusiast.

Tools 112

Tools Education Film Local 112

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Pitching 120

Pitching Strategy Film Advertising 120

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. Charity Events -You can sponsor local charity events such as concerts or sporting events. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Branding Brand 88

Shift Communications

DECEMBER 16, 2022

A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. It’s hyper-regional and a huge part of our work is employer brand, so promoting McDonald’s as a great place to work and highlighting the people that make the brand all that it is. Give us the 10,000-foot view of the campaign.

Brand 78

Brand Branding Consumer Storytelling 78

5W PR

JULY 11, 2018

In a world where customers want their products to be as personalized as possible – Walkers – a UK snack brand allowed individuals to take part in a nationwide vote to either eliminate older flavors of chip in favor of new ones or save the old flavor. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

AUGUST 12, 2014

My degree was in film and TV production – and I thought I had done all the right things to land a gig in film or TV after graduating. I lived conservatively, mostly in shared apartments, and drove a very humble Toyota Tercel of which my girlfriend at the time, who drove a brand new Jeep, mocked me incessantly. I networked.

How To 122

How To Film Agency Corporate 122

5W PR

DECEMBER 18, 2019

Charity Events -You can sponsor local charity events such as concerts or sporting events. More outrageous guerrilla marketing type events should, of course, also be filmed. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down.

Strategy 133

Strategy Marketing Trade Shows Video 133

Waxing UnLyrical

AUGUST 26, 2011

Instead of going to the same ol’ tweetup, try an IABC or PRSA meeting, or maybe that of a local communication organization such as AWC-DC in my area. , she’s. You know you’ve made the big time when you’re on the KGB’s watch list! I can’t tell you who these people are, in your neck of the woods.

Film 98

Film Social Media Policies Community 98

Cision

AUGUST 18, 2016

Brands need to connect with their audiences through effective communication. Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. Cone is the unparalleled leader in delivering innovative communications programs that always make a difference to businesses, brands and society.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring.

Film 120

Film Creativity Travel Branding 120

PR for Anyone

FEBRUARY 14, 2024

In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux. Rachel’s goal was more than learning about wine—it was also about building a successful brand. Rachel studied wine for two years.

Study 130

Study Travel Film Industry 130

Cision

MARCH 31, 2016

With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. And yet everybody still connects the Apple brand with the story of Steve Wozniak and Steve Jobs, toiling in their garage, making one of the first-ever home computers. We’re numb to it. They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

NOVEMBER 6, 2018

Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.

B2B 74

B2B Creativity Film Trade Shows 74

Bianchi Biz Blog

AUGUST 22, 2024

Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets. It’s important to note that these local publications are particularly keen on news that has a direct impact on the local industrial, social, and cultural fabric.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

NewsWhip

MARCH 2, 2023

Much of this coverage came from local publications, but interestingly only one of the top pieces of local coverage was based in the Pennsylvania area, showing that local stories can resonate even outside of the communities they directly affect if they have a common, recognizable theme.

Pinterest 78

Pinterest Comparison Local Instagram 78

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Buzzstream

FEBRUARY 25, 2020

have a wealth of information on local authorities, public bodies, crime rates and stop and search information. . For example you could scrape a popular review site to see the public’s favourite (or least favourite) film, song, dish, actor or artist over a certain period of time. . In the UK, data.gov.uk and police.gov.uk

Data 115

Data Google Trends Survey 115

Cision

JANUARY 11, 2016

Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. & Groundlings grad,#HartofDixie #ShakeItUp Curvy Film Critic. Chicago Tribune film critic. The official Twitter of nerdist.com. YASSSSS LEO! NerdistGlobes #GoldenGlobes pic.twitter.com/4AKk5G2NTj.

Twitter 120

Twitter Fashion Television Travel 120

Action PR

DECEMBER 16, 2019

To mark this partnership, we developed, directed and filmed a video showcasing the successful partnership though the words of Bannatyne National Operations Manager Adrian Worsley and Senior Gympass Director and Head of Partnerships, Eamon Lloyd. Bringing brands together is our speciality! Following the huge success in 2018 of Gosh!

Sports 52

Sports Film Local Exercises 52

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Branding 48

Branding Brand Marketing Mobile 48

Sword and the Script

MAY 9, 2017

As a kid, my parents took me to the show, and I still remember the branded whiz-bang flashlight they purchase for me – a rare indulgence. Working for a brand with such deep roots in PR history wasn’t lost on me then – and certainly isn’t lost me now. That drawing on that popular brand of graham cracker cookies?

Publicity 107

Publicity Radio Crisis Crisis Communications 107

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. “SXSW is one of the most effective channels for promoting your business to professionals.”. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

NOVEMBER 10, 2021

One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. This video very cleverly highlights how tapping into current affairs and a relevant topic can engage a wider audience and successful promote a brand. Google – Year in Search 2020.

Video 62

Video Sports Film Employee 62

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I film and edit the footage, distribute through applicable channels and to relevant targets. I lead our brand advocacy program.

Meeting 0

Meeting Social Media Employee Pinterest 0

Beyond PR

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1.

Industry 76

Industry Trade Shows Marketing Film 76

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. The Light – Something for Everyone Brand Video. International Women’s Day – Katy Shaw. Yorkshire Day at The Light.

Case Study 48

Case Study Video Study Film 48

PR Conversations

JULY 17, 2014

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Which real, historical or fictional person or brand would you like to give a reputation makeover? Helen’s been self-employed for most of her 20 or so years in PR, with a brief in-house stint in local government. No, not really.

Real Estate 71

Real Estate Local Government Internal 71

Maxim Behar

APRIL 6, 2023

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. I don't want to start with the local economic view from so long ago, though. It was a shock, even a two-way shock.

Government 52

Government Local Film Television 52

Prohibition

JULY 23, 2019

Our friendly local, Leeds Beckett University, recognised that they could provide more information from the point of offer accepted to enrolment. The campaign expanded the university’s brand and boosted awareness with their engagement with students. Anglia Ruskin University – Plan ARU from The Progress Film Company on Vimeo.

Social Media 54

Social Media Media Education Internal 54

Victorious PR

AUGUST 2, 2022

While we work closely with our clients to help them optimize their socials for press with a brand strategy kick-off call, we would love to share some tips for anyone who is planning to hire a PR firm. Also, film temporary stories of yourself or your team talking about how excited you or they are to be in Entrepreneur or Forbes magazine!

Real Estate 52

Real Estate How To Social Media Agency 52