NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

NewsWhip

OCTOBER 30, 2024

We’ve gone from the early days of viral content driven by media organizations (think BuzzFeed and Upworthy) on one or two platforms, to today’s complex, multi-platform and multi-format environment where news pages, creators, brands, and blogs are all competing for a user’s split-second of attention.

Tools 78

Tools Reddit Viral Instagram 78

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Polaris

NOVEMBER 29, 2014

After all, if your agency sends a poorly planned pitch, your brand looks bad, too. Only bloggers who follow best practices and are open to working with brands should be included in a client program. If a blog doesn’t disclose relationships with the brands they review, your firm should avoid it. Media Relations'

Policies 181

Policies Marketing Viral Pitching 181

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. On the contrary, if you’re listening to what customers are telling you is wrong about your brand, not only can you work to fix the issue, but you can also turn that learning opportunity into content.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Buzzstream

MARCH 26, 2025

If You Don’t Have Value, Expect to Pay When youre just starting and have no brand, no content, no audience money often fills the gap. But one of the things that kind of just stood out to me was a recent email that you had sent through and as part of your newsletter, and it was really about building link to a brand new site.

Brand 62

Brand Branding SEO Data 62

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. and it holds the top spot on Google ). What does Google mean to you? Ah, video. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. “Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”.

Trends 151

Trends Communications Employee Enterprise 151

NewsWhip

DECEMBER 14, 2022

In our October edition of the top brand stories we highlighted how Elon Musk steered conversations about Twitter online, with the media reporting broadly about the unfolding situation since he acquired the platform. We can’t forget about the other top brand stories for November. Here are the other brands that stood out. .

Brand 78

Brand Branding Google Instagram 78

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.

Creativity 156

Creativity Meeting Advertising Advertising 156

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

Business Wire

MARCH 20, 2018

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. Organic shares are really what make a story go viral. The panel suggested making news by putting your brand or product in a new context or surrounding.

Reddit 160

Reddit Media Analytics Trends 160

Buzzstream

DECEMBER 30, 2024

These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Our post defined newsjacking as leveraging trending or breaking news to spotlight your brand and earn top-tier news coverage and links.

Pitching 62

Pitching Trends Google Data 62

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Bodega’s botched branding. The biggest brand to commit a cultural gaffe was Target.

Corporate 149

Corporate Viral Community Crisis 149

David PR Group

OCTOBER 9, 2014

We write copy of a length and depth that we think pleases Google, rather than what our readers want. As I have said many times, the folks at Google are way smarter than us, and the Google mission is to direct people to the information they are seeking. Google knows this too and is leading the charge. –John.

SEO 94

SEO Google Storytelling Writing 94

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. Google Yourself! Would you hire you?

Reputation 118

Reputation Google Crisis Management Engineering 118

Cision

JULY 28, 2015

It would be this process of typing all these individual keywords into Facebook, Twitter and Google.”. You’ve expanded your brand awareness with this, so put it in your back pocket and remember it for the future,’” Natalie says. Natalie spent three hours each day monitoring social media for clients. “I

Media 120

Media Viral Newspapers Digital PR 120

Waxing UnLyrical

JULY 30, 2014

There is no consideration of how the customer comes to understand and relate to the brand, nor does it account for the additional bandwidth that this growth requires and the new constraints this adds to existing structures. Even the Airbnb example leaves out what happens when the organization rolls out a new brand that misfires.

Viral 104

Viral Community Nonprofit Social Media 104

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 31, 2020

Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Matt was right. Make it good!

SEO 124

SEO Google Hotels Blogging 124

The Resolution Blog

DECEMBER 20, 2015

Branded as one of the most successful adverts of this Christmas season , the Johns Lewis ad has made people up and down the country well up. There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year.

Retail 120

Retail Viral Newspapers YouTube 120

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, it’s an ACTIVE group.

Groups 68

Groups Brand Branding Facebook 68

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels. Google Assistant already shares information from search results. Asking “OK, Google, what’s the latest news?”

Media 100

Media Print Radio Consumer 100

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? Creating a sport around your brand may be the most sophisticated gamification on the planet.

Mobile 105

Mobile Community System Social Media 105

Sword and the Script

MARCH 15, 2022

In my observation it is similar to the experience of searching Google – enter your query and hit the enter button – and you can see the results. This also works for viral content – like a retweet on Twitter. Natural language processing (NLP) and sentiment analysis are white-labeled from outside companies including Google.

Tools 165

Tools Media Software Analysis 165

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Specializing in websites and other digital media content, RedShift lives to write and writes to brand.

Social Media 108

Social Media Media Facebook Viral 108

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Cision

AUGUST 8, 2016

Google’s algorithm is constantly changing, fairly recently adding “semantic search.” Search discovery: Facebook is reportedly serving 2 billion search results per day (As context, Google does approximately 5.5 This extends to brands as well. Search discovery : Medium/Low. Ease to build an audience: Low.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

PR 20/20

NOVEMBER 11, 2016

Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing. On the flip side, 2.3

Infographics 80

Infographics SEO Strategy Viral 80

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

MAY 1, 2024

Predictive Alerts in Action: Trained on engagement with billions of stories, NewsWhip’s predictive data and alerts are among the most trusted across the comms and media industry, used from Google to The New York Times. That’s why NewsWhip’s AI Digests are proving to be a critical assistant to our brand users.

Viral 78

Viral Analysis Crisis Data 78

NewsWhip

MARCH 31, 2021

We’ve been trained now over the last 10 years to Google everything extensively. We go on Yelp, we go on Google, we go on social media, we ask friends, we have that control now and we expect no less when it comes to making important decisions. But that’s where we live, we don’t want to make a decision.

Advertising 131

Advertising Advertising Data Reputation 131

The Hoyt Organization

AUGUST 15, 2024

If false information or research about your brand spreads, dig a little deeper into the sources and data cited in the claims, as these will often be false. An effective PR strategy is to remain informed by using Google alerts that will notify you every time a keyword or phrase is found online.

Reddit 92

Reddit Television Viral Social Media 92

The Resolution Blog

JANUARY 8, 2018

More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language.

Tools 136

Tools Publicity SEO Measurement 136