The Hoyt Organization

SEPTEMBER 21, 2024

The speed at which these technologies become available, can lead to missed opportunities to connect with existing and potential clients, drive awareness and adoption of the services, and build and maintain brand presence and reputation. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too.

Healthcare 61

Healthcare Industry Strategy Case Study 61

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Surveys, focus groups, and social listening can reveal the specific needs and preferences of the target audience. Share the brand story , values, and mission.

Consumer 78

Consumer Industry Branding Brand 78

5W PR

JUNE 1, 2023

For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks. By customizing international snack flavors, brands can cater to the local tastes and preferences of their consumers.

Local 88

Local Internal International Consumer 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. During the pandemic, many media groups dropped paywalls for a time, but we’re now seeing paywalls re-emerge.

Media 310

Media Retail B2B Journalism 310

The Proactive Report

JUNE 18, 2021

So, it was a great opportunity for the attendees to get advice from a group of PR experts. That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. And we had fun.

Small Business 213

Small Business Fashion Groups Local 213

Flack's Revenge

AUGUST 6, 2019

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. This month, the environmental advocacy group Mighty Earth released a report titled “Cargill: The Worst Company in the World.”. 50 Shades of Woke.

Corporate 198

Corporate Branding Brand Agriculture 198

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Branding 88

Branding Brand Survey Study 88

5W PR

OCTOBER 20, 2023

Significance of cultural marketing Cultural marketing, also known as multicultural marketing, involves tailoring marketing efforts to resonate with specific cultural groups. Enhanced relevance Cultural marketing allows brands to be more relevant and relatable to specific cultural groups. Localization goes beyond language.

Strategy 78

Strategy Marketing Local Groups 78

Action PR

AUGUST 15, 2019

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. Offering yourself as a local expert can be a great way to build up your profile too. We can help.

Local 40

Local Print How To System 40

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Branding Brand Local 52

5W PR

AUGUST 20, 2024

In the competitive realm of hospitality , positive media coverage serves as a golden key to unlocking brand awareness, guest acquisition, and overall success. A well-organized press trip provides a unique opportunity to immerse journalists in the core of a hospitality brand’s experience. This goes beyond a press release.

Transportation 78

Transportation Hotels Travel Groups 78

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Publicity Branding Brand 52

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Our neighbors collectively donated $2,000. Custom Ink. You can search by subject focus too.

Company 158

Company Nonprofit Apparel Local 158

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

Stern + Associates

AUGUST 13, 2024

The Power of GenAI Tools Content Creation and Personalization : ChatGPT : This conversational AI can generate engaging and tailored content for blogs, social media, and email campaigns, making it easier to maintain a consistent brand voice. The post Embracing GenAI Tools: A Must for Digital Marketers appeared first on Stern Strategy Group.

Tools 121

Tools Marketing Creativity Analysis 121

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 106

Communications Branding Brand Policies 106

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. In the past, when PR agents wanted to create buzz for a brand, they had to connect that company with a local celebrity.

Branding 114

Branding Brand Reputation LinkedIn 114

Cision

JUNE 21, 2016

Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. And, there’s always a brand promise – that is, what the brand says it will do for or give customers.

Branding 189

Branding Brand Real Estate Tourism 189

Bianchi Biz Blog

JULY 22, 2024

Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities. Highlight cultural authenticity and respect local customs. Develop content that resonates with the Malaysian audience by incorporating local culture and values.

Marketing 102

Marketing Tourism Local Government 102

The Hoffman Agency

SEPTEMBER 18, 2023

Photo courtesy of NVIDIA SEMICON Taiwan, the local semiconductor industry’s annual flagship event, recently concluded, leaving attendees with the latest technological advancements and a growing emphasis on talent incubation. Despite occasional blips, the industry continues to surge, with demand spanning the globe.

Branding 36

Branding Brand Local Engineering 36

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Here are four of the most valuable tips we can learn from communicators in Africa.

Local 216

Local Government Community Corporate 216

The Hoyt Organization

OCTOBER 30, 2023

The Challenge Presidio Hotel Group was in the process of acquiring under-performing hotel properties up and down California, then rebranding the sites under specific flagship names such as Hilton Garden Inn, Marriott and others. Finding new acquisition targets became much easier, given the brand recognition that was achieved.

Hotels 52

Hotels Industry Real Estate Case Study 52

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. I am also excited to lead a team of extremely talented individuals and to work with some of the most respected brands in America. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. Step 1: Set Goals.

YouTube 116

YouTube Branding Brand Video 116

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

Cision

AUGUST 23, 2017

In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. Humanize Your Brand. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

Burrelles Fresh Ideas

AUGUST 2, 2023

The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 75

Radio Television Media Local 75

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. This will help you reach a wider audience while still targeting specific groups effectively. Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Stephen Waddington

JUNE 30, 2021

Poulter draws parallels with the early days of search engines and social media to show the opportunity available to brands that utilise this technology effectively, regardless of industry. Usage is spread relatively evenly across age groups. Voice has high levels of awareness.

Hotels 138

Hotels Travel Engineering Privacy 138

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs.

Film 128

Film Marketing Sports Hotels 128

NewsWhip

APRIL 11, 2023

The top 25 publishers in March The top 25 publishers had more collective engagement in March than they did in February, with the top group having 145 million engagements compared to 118 million last month — again significantly more than the 10% increase you would expect from the extra days alone.

Facebook 148

Facebook Sports Local Report 148

5W PR

AUGUST 10, 2023

Researching and understanding the target culture Before launching a marketing campaign targeted at a specific cultural group, conduct thorough research to understand their cultural nuances, customs, and traditions. If a company inadvertently offends a cultural group, it should apologize sincerely and promptly.

How To 78

How To Marketing Training Groups 78

ImPRessions - Crenshaw Communications

MARCH 6, 2020

At Crenshaw, we have a great group of people who constantly go above and beyond what is expected of them. Consider spontaneously surprising groups of employees by announcing an after-hours outing to the movies, bowling, or a nice meal. Spontaneous outings go a long way. Has it been a busy few weeks in your company? Say it with swag.

Employee 156

Employee Policies Pitching Groups 156

Stephen Waddington

MAY 9, 2020

The virus is exposing differences in values within families and friendship groups. Local Facebook groups have a vigilante mood. It’s leading to difficult conversations within families and arguments amongst friendship groups. This is my seventh letter recording life at this extraordinary time.

Government 83

Government Healthcare Television Local 83

Karen Freberg

MARCH 12, 2022

personal brand assignment, strategic plan, etc). to a Snapchat filter / geolocation filter assignment for a local business. ” The students had NO idea they were going to be creating content for this brand, and had to think on their feet. I decided to focus not just one, but TWO brands: Betty Buzz and Fat and Weird Cookies.

Creativity 99

Creativity Social Media Groups Video 99