Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Branding 104

Branding Brand Employee Case Study 104

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Public Relations Strategy Definition A public relations strategy is a plan for managing your brands reputation and communications. Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound.

Strategy 155

Strategy How To Crisis Management Crisis 155

5W PR

MARCH 12, 2025

Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers.

Case Study 78

Case Study Branding Brand Ethics 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But the most PR-powerful gesture may have been by Yum Brands.

Branding 284

Branding Brand Small Business Retail 284

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

FEBRUARY 16, 2025

Social media influencers have become central figures in modern marketing strategies , but brands are moving away from short-term, transactional relationships in favor of sustained partnerships. This shift reflects a deeper understanding of how authentic connections drive consumer trust and brand loyalty.

Branding 78

Branding Brand Marketing Guidelines 78

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 174

Measurement Communications Banking Survey 174

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. These creators achieve engagement rates up to 8.7% compared to just 1.7%

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns.

Company 78

Company Branding Brand Crisis Management 78

5W PR

FEBRUARY 26, 2025

Many supplement companies limit their market reach by overlooking accessibility initiatives that could expand their customer base while building meaningful brand equity. Their work with companies like NOW Foods shows how commercial brands can scale their impact through nonprofit partnerships while gaining valuable PR opportunities.

Industry 78

Industry Nonprofit Guidelines Community 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Mixologists and bartenders can create engaging video tutorials and written recipes showcasing the brand’s products in unique and delicious cocktails.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

APRIL 2, 2025

Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging. Review their past branded content to assess how naturally they integrate sponsorships.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

APRIL 3, 2025

Public relations crises can destroy decades of brand equity in mere hours. Studies show that 63% of consumers will stop buying from brands they don’t trust. The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 28, 2025

Foreign Corrupt Practices Act and the UK Bribery Act set strict guidelines for business conduct. Measuring PR Success Internationally Evaluating PR success in international markets requires comprehensive metrics. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

The Proactive Report

NOVEMBER 14, 2022

Use it to attract and gather a strong community of people who like and trust your brand. Tutorials answer questions and improve their understanding of your brand and your products. People respond to brands who share their goals and values. Google has a specific set of content guidelines. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

ImPRessions - Crenshaw Communications

JULY 15, 2020

But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Here’s how to protect your brand’s reputation and thrive even during the COVID era. Link your brand with ideas. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

5W PR

FEBRUARY 27, 2025

Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website.

Communications 78

Communications Education Consumer Guidelines 78

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. I’d bet you’d be much more likely to purchase after learning the latter—a purchase that I’d attribute to effective brand messaging on my part.

Strategy 131

Strategy Branding Brand How To 131

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends Web 170

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Measuring the success of your influencer program As we noted earlier, it is key to establish the goals of your influencer program well before you launch. Were contract guidelines met?

Marketing 157

Marketing Guidelines Measurement Analytics 157

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

JULY 6, 2020

Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization. The CDC also has guidelines that you can follow. Show empathy.

Employee 190

Employee Skype Meeting Nonprofit 190

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

OCTOBER 21, 2015

Press releases are chock full of benefits for building brand recognition and gaining publicity. Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.

Guidelines 120

Guidelines How To Writing Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The open, free-flowing exchange of updates and ideas in the form of an employee suggestion platform tends to produce measurable results. Employees can be top-flight brand ambassadors when interacting with external stakeholders using their own content. However, allowing employees to share content about the brand comes with challenges.

Internal 147

Internal International Employee Mobile 147

Presspage

MAY 19, 2017

Consistent branding Protocols and standards enhance consistent branding. Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. A lot of this has to do with your organization's visual branding.

Corporate 68

Corporate Branding Brand Guidelines 68

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Take a look at your goals and determine how measuring sentiment fits into that.

Analysis 156

Analysis Measurement Government Examples 156

Onclusive

JUNE 28, 2017

If we simply look at pure measurement of just reach, for example, without data analysis of who, what, when, where, and how we reached them – and what the engagement rate is – , it does nothing to inform decisions in the future,” said Don Branch, vice president of strategic marketing for 3M. . Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

5W PR

AUGUST 1, 2019

Still, a company’s brand is typically its most valuable asset and must be treated as such. Even so, measuring PR is hardly an exact science. Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. The post Can You Measure PR?

Measurement 60

Measurement Advertising Advertising Guidelines 60

Cision

AUGUST 10, 2015

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Want to learn how to turn your employees into brand advocates on social media? We have fun, but we are responsible and productive as well.

Training 120

Training Employee Social Media Company 120