ImPRessions - Crenshaw Communications

APRIL 13, 2022

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.”

Brand 296

Brand Branding How To Corporate 296

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. However, today there are many internal and external influencers that affect how companies and brands are perceived.

Analysis 397

Analysis Corporate Reputation How To 397

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. Know how well your messaging works. NEO Messaging applications for communications & PR pros.

How To 370

How To Biotechnology Case Study Leadership 370

Prowly

FEBRUARY 13, 2025

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. A recognizable brand builds trust, and that's a fact.

Measurement 104

Measurement Tools Brand Branding 104

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. In this guide, well cover the basics of public relations strategies and tactics, including crisis management, digital PR, and how to create a PR strategy that works for you.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services.

How To 370

How To Case Study SEO Engineering 370

Agility PR Solutions

MARCH 24, 2025

Youve seen it happen a thousand times on social media: someone with a huge following holds up a product or talks about a brand, and suddenly, that brand seems to explode overnight. Is it just luck? Or is there a hidden pattern that regular folks can tap into?

Consumer 96

Consumer Branding Brand How To 96

Onclusive

JUNE 11, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time. They will discuss how to track the influence of your messaging on actions that relate to business growth. Yes, PR can and does drive growth too!).

How To 370

How To Internal International Employee 370

Prowly

JANUARY 31, 2025

Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. How does brand analysis differ from a brand audit?

Analysis 104

Analysis Brand Branding How To 104

Agility PR Solutions

MARCH 13, 2025

In the food industry, standing out amidst the noise of larger competitors can be daunting for small brands. Without the luxury of large marketing budgets, these brands must rely on more creative, targeted PR strategies to reach their audiences.

Storytelling 101

Storytelling Branding Brand How To 101

Ronn Torossian

MAY 20, 2020

Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. The post When is a Brand Connecting or Pestering? An increasing number of consumers have now adopted and […]. appeared first on.

Branding 370

Branding Brand Consumer Marketing 370

Onclusive

OCTOBER 19, 2021

The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders.

How To 396

How To Measurement Writing Data 396

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. We can't show you how to become the next Apple, but we can do the next best thing. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition.

Brand 104

Brand Branding How To Measurement 104

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. The post How to Turn a PR Crisis into a Brand Opportunity appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Crisis 78

Crisis Branding Brand How To 78

Onclusive

AUGUST 30, 2023

But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reputation.

Brand 195

Brand Branding How To Reputation 195

Notified

NOVEMBER 13, 2024

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

Product Launch 264

Product Launch Tools How To Branding 264

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. How accurate is their media database, and do they have a PR CRM?

Measurement 370

Measurement How To Analysis Hotels 370

Cision

JUNE 3, 2020

How to engage your employees to tell your brand story; a valuable asset in uncertain times.

Employee 402

Employee Branding Brand How To 402

Prowly

FEBRUARY 3, 2025

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104

Examples Brand Branding How To 104

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Understand the target audience’s needs, preferences, and pain points.

Storytelling 78

Storytelling Branding Brand How To 78

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Here are a few key takeaways on how to maximize the impact and relevance of thought leadership: 1.

Leadership 133

Leadership Reputation Branding Brand 133

Onclusive

APRIL 29, 2021

It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. If the crisis is your responsibility, be accountable for it and apologize—being honest is key to building your brand reputation. brand reputation)?

Crisis 367

Crisis How To Crisis Communications Reputation 367

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

Numbers are helpful, but it’s the context behind those numbers that should truly make them resonate with brands. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. Does it reinforce the brand story?

Measurement 334

Measurement How To Retail Analysis 334

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Register for free for our webinar on July 15 at 1:00 pm EST. The post Why Message Optimization is Key to Brand Success appeared first on Onclusive.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category. Don’t confuse PR and sales.

Publicity 334

Publicity How To Product Launch Agency 334

Prowly

JANUARY 29, 2025

But here comes brand tracking. By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly.

Measurement 104

Measurement Brand Branding Analytics 104

Onclusive

DECEMBER 1, 2021

It allows you to accurately measure how many times people, after having read a piece of content about your brand, eventually visit your website and which actions they take – including pages visited, content downloaded, sign-ups, and sales – even if there is no backlink in the article.

How To 397

How To Media Software Analytics 397

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Branding 370

Branding Brand Media Measurement 370

Cision

AUGUST 12, 2020

Advice from two experts on how to get that started and keep it going. PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change.

Communications 427

Communications Branding Brand How To 427

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

Storytelling 296

Storytelling B2B Brand Branding 296

Contently - Strategy

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. But what does LinkedIn think of the brands using its platform? What brands are leveraging LinkedIn’s audience-specific insights?

LinkedIn 98

LinkedIn Examples Brand Branding 98

Business Wire

AUGUST 4, 2022

We help build brand awareness across your target audiences. We’re here to support that. Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels. Our five-step process combines your news with our strengths, helping turn your releases into news stories.

Blogging 384

Blogging Engineering Financial How To 384

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 97

Trends Brand Branding Publicity 97

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. You can monitor the online buzz about your brand and quickly answer any comments shared by users. Brand awareness is more than numbersits about making an impact. How does it work?

Software 104

Software Reputation Examples How To 104

5W PR

JANUARY 16, 2025

beauty market is a behemoth, a fiercely competitive arena where countless brands battle for consumer attention. K-beauty brands are known for their visually captivating packaging, often featuring pastel colors, whimsical designs, and adorable mascots. Incentivizing user-generated content can generate excitement and expand brand reach.

Branding 78

Branding Brand Marketing How To 78