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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. Journalists value news releases and want brands to provide high quality content. RISING 2017 MEDIA TRENDS.

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How to Measure Brand Awareness (a Guide + Tool List)

Prowly

What do people really think when they hear your brands name? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility. A recognizable brand builds trust, and that's a fact.

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How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. How does it impact them? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Use multimedia.

Writing 310
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How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. How does it impact them? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Use multimedia.

Writing 293
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How to do Brand Research in 2025? A Guide with Real-Life Examples

Prowly

Ever heard of a brand launching a new product only to fail in generating sales? While great brand recognition is key, it doesn't always result in the kind of buzz stakeholders and clients expect. And oftentimes, it's the lack of an effective brand research strategy. TRY PROWLY FOR FREE What is brand research? The result?

Examples 104
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How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. Here, we’ll explore how you can expand your current content strategy to include earned media and hopefully attract more of it. Amplify Media Mentions.

Strategy 276
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How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Your success, however, is dependent on the first two steps: the content you create and how you distribute it. How to do it? Infographics.