Cision

NOVEMBER 15, 2015

Your audience is talking about your brand on social right now. But if you don’t respond to them properly, you could miss out on huge opportunities for your brand. Social media presents a huge opportunity for brands to communicate with fans, critics and potential customers. So what can you do to keep social interactions positive?

Infographics 120

Infographics How To Social Media Writing 120

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Content discovery is the art and science of using predictive algorithms to help make content recommendations based on how people search. The next question is how can brands, publishers and advertisers benefit from content discovery?

How To 129

How To Content Marketing Engineering Advertising 129

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What tools do you use to manage content for an organization or your personal brand?

How To 44

How To Resources Infographics Tools 44

Cision

NOVEMBER 17, 2015

And copyright infringements could have hefty consequences for your brand. But staying informed can help you protect your content, boost your reputation and keep your brand compliant with copyright protection laws. With the latest information on copyright laws, you can protect your brand and learn how to share content safely.

Infographics 120

Infographics Reputation Creativity Branding 120

Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. The Associated Press forming a “Branded Content” department.

Infographics 120

Infographics Media Journalism Survey 120

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Branding 145

Branding Brand Infographics How To 145

Cision

MARCH 31, 2016

Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? A new infographic from Fineman PR illustrates what your brand should do during the first 48 minutes of a crisis.

Infographics 144

Infographics Crisis Crisis Communications Branding 144

Cision

SEPTEMBER 7, 2017

However, figuring out exactly how to do that can be a challenge. so how do you get your audience charged up about it, too? The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. Personalize Your Brand. Advocate for Corporate Social Responsibility. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Cision

SEPTEMBER 20, 2016

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. First, though, put down your phone.

Infographics 120

Infographics Social Media Media Journalism 120

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Rock the Status Quo

NOVEMBER 19, 2014

It’s a very intuitive, user-friendly website, so I’m not including detail on how to upload something – but let me know if you have trouble. It also isn’t just limited to slide decks; you can upload videos, infographics, images, and documents. You can use the share button to grab a hyperlink.)

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

PR Matters

JULY 31, 2014

It contains only easy-to-read-and-learn content, featuring some of the best educational, how-to material on the use of Twitter. How to Use Twitter (video). How to Use Twitter (an article and terminology explained). How to Maximise Your Tweets. 10 Personal Branding Mistakes to Avoid on Twitter. collection.

Twitter 178

Twitter Guidelines Infographics Social Media 178

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

Branding 110

Branding Brand How To SEO 110

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Use it to attract and gather a strong community of people who like and trust your brand. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

Digital PR 264

Digital PR Marketing Infographics Video 264

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers.

Branding 120

Branding Brand Marketing How To 120

Cision

DECEMBER 28, 2017

One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story. August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

Conference 120

Conference How To Infographics Leadership 120

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Make sure to brand your visuals.

Branding 110

Branding Brand How To SEO 110

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Want additional insights on how to combat pesky trolls? Get the free infographic!

Branding 120

Branding Brand Crisis Crisis Communications 120

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. We increased our earned media coverage by nearly 17% this month, which means more exposure for the brand. Earned (publications like The New York Times).

Communications 150

Communications How To Analytics Public Affairs 150

Cision

FEBRUARY 29, 2016

If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. Think about your PAC as a brand, says Amie, so when people see your logo, there’s no mistaking who you are or what you do. Make your branding reflect that,” she continues.

Communications 120

Communications How To Infographics Policies 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Here’s how to accomplish just that. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Craft surveys that will work hard for you. Always begin at the end. .

Survey 136

Survey How To Construction Data 136

Cision

MARCH 8, 2016

Once you’ve found a hole, determine how you’ll approach the reporter with your suggestion. If your brand has thought leaders on the topic, sit down with them to create compelling content or multimedia to go alongside your pitch. Yet, editors at major outlets like The Washington Post receive very few charts, visualizations or data.

How To 84

How To Pitching Comparison Survey 84

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. But a survey is an investment, and outcomes can be unpredictable.

Survey 120

Survey How To Construction Infographics 120

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Read: How to successfully manage a global newsroom. Get comfortable with rich content.

Branding 88

Branding Brand SEO How To 88

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Often that search is not a brand search, but a generic phrase.

Engineering 188

Engineering Interviews Infographics Social Media 188

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

Publicity 78

Publicity Strategy How To Marketing 78

Contently - Strategy

NOVEMBER 12, 2018

For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy. Successful content marketing doesn’t necessarily mean you have a gargantuan editorial empire in the middle of your brand. Primary goal(s): Brand awareness.

Content Marketing 109

Content Marketing Company Strategy How To 109

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. There are myriad ways in which personas can be leveraged to the advantage of brands.

How To 120

How To Tools Exercises Viral 120

Cision

MAY 26, 2016

Consumers aren’t listening to your brand messages. So how can you get them to pay attention and listen to you? Alexa Miller, senior account executive at Flackable, recommends reaching out to industry influencers to establish credibility and get your brand noticed. What are some of the ways brands need to adapt?

Financial 168

Financial Infographics Pitching Consumer 168

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. Doing that successfully requires melding together some moving parts.

Strategy 111

Strategy How To Content Marketing Analysis 111

Cision

NOVEMBER 27, 2015

Understanding an integrated marketing environment will feed success when pitching brands and working on campaigns by allowing you to clearly show revenue ROI that will make your results more tangible to business leaders. Turn a tip sheet into an infographic by visualizing data found within it. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120