Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. The Associated Press forming a “Branded Content” department.

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Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. How does it impact them? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Use multimedia.

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Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. How does it impact them? The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Use multimedia.

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Writing How To Infographics Pinterest 293

Inbound PR

JULY 3, 2018

The purpose of this post is to help companies that want to understand how to get started with inbound marketing and those that want to sense check if they are implementing it correctly. How to Get Started with Inbound Marketing [Infographic]. How to Get Started with Inbound Marketing [Infographic].

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Cision

SEPTEMBER 20, 2016

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. First, though, put down your phone.

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Cision

JANUARY 18, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. Here, we’ll explore how you can expand your current content strategy to include earned media and hopefully attract more of it. Amplify Media Mentions.

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Strategy How To Media Infographics 276

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). According to Andrew Davis , this is how most content marketing campaigns fail. How to decide what to measure?

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Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. .

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Communications How To Telecommunications Employee 250

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Make sure to brand your visuals.

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5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

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5W PR

MAY 8, 2023

Businesses need to navigate potential backlash, customer dissatisfaction, and potential impacts on the brand’s reputation. Using Clear and Simple Language Brands must use clear and simple language when communicating price increases. Communicating these price increases to customers can be a delicate process.

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Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. The top three elements include photos, social media posts and videos.

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Infographics Branding Brand Video 72

Contently - Strategy

JANUARY 29, 2019

Sometimes a product gets so popular that the brand name becomes synonymous with whatever it’s selling. This is brand awareness in action. Brand awareness can seem like a vague force that’s hard to measure. Building your brand through top-of-funnel content establishes a connection with a new audience.

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Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. Read: How to successfully manage a global newsroom. Get comfortable with rich content.

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Contently - Strategy

AUGUST 15, 2024

So, how do you put one together? Read on for the essential elements of how to create a successful content marketing strategy. In the same way, you wouldn’t wade into the deep waters of the branded content without knowing where you were headed. An effective content strategy includes a clearly defined idea of where you’re going.

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Contently - Strategy

JULY 12, 2024

And with every new reboot, I think, “They know how to refresh content.” Here are some examples of how to update old content on your site: Update information & stats Often, we reference studies and surveys on our webpages and blog posts. These updates are sometimes called “brand-accuracy updates.” Ensure images load quickly.

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Newsfile

SEPTEMBER 27, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

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Newsfile

SEPTEMBER 28, 2023

Click thumbnail image below to view press release Harness Social Media Brands are engaging their audiences in social media to amplify press releases and PR. Then, the company goes one step further to show viewers how to make a pumpkin spice jar. Moreover, you can use high quality images, videos, infographics, tables or charts.

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How To Tourism Fashion Travel 93

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Eighty-eight percent of marketers agree that interactive content helps brands differentiate themselves, and research shows that interactive content is twice as likely to engage a web visitor than static content.

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Sword and the Script

JUNE 18, 2016

That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.

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Infographics Social Media Media Survey 60

Inbound PR

NOVEMBER 27, 2018

I often get asked two questions: How did you manage to build your own brand? What makes companies stand out in a blue ocean? To both of these questions, the answer in its simplest form is value.

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ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers.

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Contently - Strategy

AUGUST 8, 2024

Other music streaming platforms like YouTube Music and Tidal eventually released their own versions, and even non-music brands, like the fitness app Peloton , followed suit. Here’s how to implement the spirit of these highly personalized year-in-review reports in your own EOY campaigns. Your proprietary data is a great place to start.

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How To Data Trends Software 52

PR 20/20

OCTOBER 5, 2016

From digital marketers to top brands, everyone is making the most of influencer marketing. You see dozens of articles talking about its effectiveness and tips on how to implement it. Several studies have revealed that there’s a good reason why so many marketers and brands are flocking to influencers. Are There Any Challenges?

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Infographics Marketing Product Launch Study 84

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Use it to attract and gather a strong community of people who like and trust your brand. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too.

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Digital PR Marketing Infographics Video 264

Doctor Spin

JANUARY 5, 2024

Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas.

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How To eBook Corporate Groups 52

Contently - Strategy

JULY 10, 2024

Strategists, too, learning how to use ChatGPT for content marketing have likely encountered less-than-revelatory “strategies” like “create compelling content that resonates with your target audience.” Be sure to edit all AI-crafted social posts to ensure logic, flow, and an appropriate brand voice.

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Analysis How To Content Marketing SEO 52

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

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eBook Infographics Pinterest How To 108

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

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Conference How To Infographics Leadership 120

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. Tip: Some studies have found obtrusive ads can negatively impact brands. Quality vs quantity.

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How To SEO Google Examples 71

Cision

APRIL 18, 2016

What’s one pain point all brands share? In a matter of minutes, trolls can get your blood boiling, your fingers tapping a hot-tempered response and your brand well on its way to a potential crisis situation for all of the world to see. Want additional insights on how to combat pesky trolls? Get the free infographic!

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Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

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Google Infographics Pitching Resources 71

Cision

FEBRUARY 29, 2016

If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. Think about your PAC as a brand, says Amie, so when people see your logo, there’s no mistaking who you are or what you do. Make your branding reflect that,” she continues.

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Communications How To Infographics Print 120

Buzzstream

JULY 16, 2024

But, city studies have other higher-level goals, from SEO to brand awareness. Still, this type of content’s three big goals are to increase DA, expand brand awareness, and improve SEO rankings. Tip: Brands can look for gains in Direct traffic when looking at something like Google Analytics. Let’s start with ideation.

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ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Here’s how to accomplish just that. The post How To Make Surveys Work For PR appeared first on Crenshaw Communications. Craft surveys that will work hard for you. Always begin at the end. .

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Survey How To Construction Data 136

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. Nieman Lab.

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How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Make your survey work harder by drafting an article based on the results or creating an infographic with the most startling findings. But a survey is an investment, and outcomes can be unpredictable.

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