ImPRessions - Crenshaw Communications

JANUARY 11, 2022

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? You report the facts.

Writing 294

Writing Journalism Pitching Report 294

Onclusive

OCTOBER 19, 2021

The “why” must demonstrate how your proposal aligns with your company’s current business objectives and priorities. You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders.

How To 396

How To Measurement Writing Data 396

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Plus, weve got tips from PR experts, a customizable press release template, and a look at how Presspage can help you take your press releases to the next level.

Writing 78

Writing How To Product Launch Crisis 78

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104

Writing Communications How To International 104

PRSay

APRIL 2, 2025

Want to write messages that grab attention? Learn to write compelling messages that draw readers in and move them to act. But what if you need to write a hyper-short message? Heres how to write a four-sentence feature. Continue focusing on the reader: Write about how the reader will benefit from your solution.

Writing 88

Writing Newspapers Examples Training 88

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. Why or why not?

Branding 364

Branding Brand Pitching Journalism 364

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Branding Brand How To 243

Cision

JANUARY 18, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. Here, we’ll explore how you can expand your current content strategy to include earned media and hopefully attract more of it. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Dont: Plug your brand all the time.

Pitching 104

Pitching How To Media B2B 104

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. . Key objectives.

Communications 250

Communications How To Telecommunications Employee 250

Remote PR Jobs

JULY 21, 2022

Like any job, snagging a good content writing gig requires dedication, practice, and wherewithal. There are seemingly endless content writing opportunities available online, but it is tricky to know where to start. Keep reading to learn how to stand out as an applicant and what it takes to prepare for the job. Writing Style.

Writing 130

Writing How To Energy SEO 130

Cision

SEPTEMBER 26, 2017

Provide readers with some actionable tips on how to handle challenges and achieve success in the long run. Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Write memorable and compelling stories that will captivate reader’s interest. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products. Once the strategy is nailed down you’re ready to write the PR plan. Why not make them for the better? Bulletproof your strategy.

Strategy 265

Strategy How To Resources Employee 265

Agility PR Solutions

JUNE 29, 2021

All PR professionals should understand how to write effective press releases. Boost brand awareness and reputation. The post 4 tips for writing an effective press release in 2021 appeared first on Agility PR Solutions. Because press releases: Garner media coverage. Are a cost-effective promotion tool.

Writing 185

Writing Reputation Tools Brand 185

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. If you do it right. You can register here.

Reputation 195

Reputation Automotive How To Branding 195

The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. Here are some ideas: Write useful blog posts and post the links in your social content.

Crisis 225

Crisis How To Small Business Social Media 225

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. You can monitor the online buzz about your brand and quickly answer any comments shared by users. Brand awareness is more than numbersits about making an impact. How does it work?

Software 104

Software Reputation Examples How To 104

5W PR

JANUARY 14, 2025

Develop unique insights and perspectives that differentiate the brand from its competitors. Cultivate a deep understanding of the technical intricacies of the brand offerings to communicate complex concepts effectively to both technical and non-technical audiences. Stay abreast of the latest trends, technologies, and challenges.

How To 78

How To Media Case Study Technology 78

Cision

JULY 11, 2017

Your company or brand is a given, but what else? Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? Present: Where is your brand now ? Planning for Media Coverage.

How To 265

How To Media Software Agriculture 265

Cision

JUNE 14, 2017

When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers. If you tell your brand’s story well, it can have a significant impact.

Storytelling 142

Storytelling Branding Brand Consumer 142

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Cision

DECEMBER 12, 2017

Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Because more earned media can help build your brand recognition, improve SEO and sell more. I nstead, wait for a reporter to write you back. It builds brand awareness and recognition, gets (and keeps!)

How To 279

How To Media Pitching Creativity 279

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. That landed with me because most of my paid work is anuran B2B SaaS and software. Let’s talk.

Software 176

Software Measurement B2B Training 176

Cision

FEBRUARY 22, 2017

Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. It’s important to reach those who are already following you to share new updates and put your brand back on your existing followers’ radar.

Media 245

Media How To Report Social Media 245

Cision

JULY 6, 2017

Leads help you better understand how many people are interested in your information, and tell you some specifics that may help you produce better future content for your engaged audience. How to Collect Quality Leads for Your Blog. You’re an individual brand offering up a whitepaper with hot, new information.

Blogging 168

Blogging How To Privacy Mobile 168

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Chief Brand Officer. VP of Brand & Corporate Marketing. Speaker Info.

Media 370

Media Advertising Advertising Corporate 370

Cision

JULY 13, 2017

At first, I like to know if the brand has any upcoming promos so I know if I can stay within the timeline. And, please send links to the brand’s page. Many times I have to Google the brand and try to find them when no links are in the pitch. Create a solid plan for the brands you represent first.

Pitching 233

Pitching How To Real Estate Twitter 233

ImPRessions - Crenshaw Communications

JULY 27, 2021

What did I learn then, and how similar is my current experience to it? How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories.

Conference 368

Conference Pitching Writing Agency 368

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. For example, a company, Kraton, unveiled a new brand identity at K 2016. New Mission For Company.

Company 222

Company Trade Shows How To Product Launch 222

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Organic Reach (or, how well can I reach my current followers/fans?). On Facebook, the likelihood of a brand post reaching an intended audience is low.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

JANUARY 9, 2018

Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. Your success, however, is dependent on the first two steps: the content you create and how you distribute it. How to do it? How to do it?

Case Study 210

Case Study How To Infographics SEO 210

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Prowly

SEPTEMBER 18, 2023

Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release?

Examples 104

Examples Writing Crisis How To 104

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

JULY 23, 2024

What’s the best way of writing a branding proposal that captures a potential client’s interest? We’ll also give you a few tips on how to spruce up your […] The post How to craft a compelling branding proposal that wows your prospects appeared first on Agility PR Solutions.

Branding 103

Branding Brand How To Writing 103