5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. This comprehensive approach allows brands to maintain consistency while adapting their narrative for different platforms and audiences.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Infographics. I love infographics. Infographics absolutely do the trick. Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

FEBRUARY 9, 2025

Rather than pursuing general “brand awareness,” successful startups identify concrete targets like securing coverage in three industry publications per quarter or building relationships with five key journalists in their space. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost.

Strategy 78

Strategy Case Study Pitching Measurement 78

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. The top three elements include photos, social media posts and videos.

Infographics 72

Infographics Brand Branding Video 72

Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? You’ll establish your thought leadership on a topic, and boost whatever your marketing goal is.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 93

Leadership Reputation Measurement Video 93

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Prowly

FEBRUARY 26, 2025

You know, securing coverage hoping for brand awareness and online presence to just organically follow. Read this guide to know more about how performance-driven PR can work hand in hand with influence-led approaches to positively affect your brand's online presence. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

5W PR

OCTOBER 8, 2024

Public relations often stands on the sidelines in business strategy discussions, yet it forms the bedrock upon which successful brands are built, and identities are molded. A branding agency can help businesses truly understand why PR is the foundation of successful brand building and identity.

Brand 78

Brand Branding Crisis Management Leadership 78

Presspage

JANUARY 21, 2025

Including quotes from leadership demonstrates accountability, and offering a point of contact for further information ensures open communication. Company news When sharing organizational updates like leadership changes, anniversaries, or new initiatives, your press release should emphasize the significance of the news.

Writing 78

Writing How To Product Launch Crisis 78

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? You can appear in front of their existing audience to boost your brand visibility. Redesign of the company’s brand. Make sure to brand your visuals.

Brand 110

Brand Branding How To SEO 110

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But are you even investing in long-term strategies that will help you get them?

Conference 120

Conference How To Infographics Leadership 120

Cision

APRIL 16, 2015

Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. They also can be broken so as to emphasize a key point.

Infographics 120

Infographics Storytelling Content Marketing Film 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. Media love poll-results story pitches, especially when accompanied by visuals like infographics. They can also be used like flash polls after a news event. Quality data may already exist.

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

APRIL 13, 2019

An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? which I conducted in October 2018 after observing some highly reported calls for brands to get political.

Study 135

Study Survey Infographics B2B 135

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: Effective Thought Leadership in B2B ).

Survey 181

Survey Marketing B2B Study 181

Beyond PR

FEBRUARY 21, 2017

The key to getting great PR however, hinges on your brand’s story – what’s the “why?” Part two is delivering the brand story using best practices. If there is a news event external to your company that is controlling the news cycle, take that into account – your brand story won’t travel as far.

Brand 71

Brand Branding Media Infographics 71

Cision

MARCH 21, 2016

They must reconsider how they create, distribute and pitch their thought leadership. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals? Native Advertising.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. . Say thank you.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

MAY 6, 2016

We also send out a weekly newsletter to our audience of brands and agencies. A great pitch for me is a current news-based or thought leadership article that addresses an issue facing modern marketers today. (for What kind of stories are you looking for? What constitutes a great pitch for you? What kind of content do you avoid?

Infographics 120

Infographics Technology Pitching Education 120

Solo PR Pro

APRIL 11, 2017

Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership. The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy.

Infographics 40

Infographics Content Marketing Trends B2C 40

Solo PR Pro

MAY 16, 2017

Our goal is to ensure that client produced content aligns with their branding and resonates with their target audience. This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. The Epic Content Cycle Infographic from SmartBlogger.com.

Infographics 40

Infographics Writing Content Marketing Education 40

Contently - Strategy

SEPTEMBER 18, 2024

Each sentence is the start of a brand-new story. Content quality is a major factor for potential buyers evaluating brands with similar products. Your brand’s content needs to capture attention, or your prospects will go elsewhere. The same school of thought applies to your company’s brand. ” at times.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. Here are the roles to look for when onboarding an agency. The designated day-to-day. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Thought leadership can take many forms and your company has a viewpoint which is unique.

Leadership 89

Leadership Survey Exercises Education 89

Contently - Strategy

JANUARY 9, 2019

The fact that 100,000 people voluntarily signed up for a brand newsletter may surprise some. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products.

How To 111

How To Transportation Content Marketing Healthcare 111

Buzzstream

NOVEMBER 6, 2024

Product-Led Digital PR Can Build Brand Ross and Emily’s new strategy focuses on digital PR campaigns that directly connect to the product and brand. By aligning with search-driven topics that also align with the product, campaigns can generate brand awareness and SEO value, as they resonate better with relevant audiences.

Digital PR 83

Digital PR SEO Data Report 83

5W PR

MAY 24, 2024

Thought leadership emerges as another influential instrument in PR’s repertoire. This exposure not only boosts brand awareness but also positions the company as an industry thought leader. Regular content such as infographics, industry insights, and thought leadership pieces showcase expertise and foster a sense of transparency.

Financial 78

Financial Privacy Infographics Leadership 78

Shift Communications

JANUARY 2, 2019

How do we establish an employer brand? If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story. Now the questions include: What can I do to manage and enhance the reputation of my company?

Analysis 95

Analysis Infographics International Internal 95

Contently - Strategy

OCTOBER 9, 2024

With more than one billion members, LinkedIn can be a key platform for promoting and building a business’s brand. Audiences exposed to brand and acquisition messages on LinkedIn are 6x more likely to convert. They can help you establish your brand or business as a thought leader in its field. Take, for example, TD Bank.

LinkedIn 91

LinkedIn Analytics Banking Writing 91

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late.

Blogging 136

Blogging Writing Engineering Analytics 136

Contently - Strategy

NOVEMBER 12, 2018

For those us who don’t have endless resources, we can still aspire to be like prolific brands—as long as we have a realistic content marketing strategy. Successful content marketing doesn’t necessarily mean you have a gargantuan editorial empire in the middle of your brand. Primary goal(s): Brand awareness.

Content Marketing 109

Content Marketing Company Strategy How To 109

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. So any time you have brand integration involved, that means your disclosures have to be that much more clear. It also hurts your chances of getting the media to work with you again.”

Leadership 40

Leadership Report Media Video 40

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content. Remember to gate it.

Case Study 100

Case Study B2B Survey Infographics 100

5W PR

APRIL 18, 2024

Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. Thought leadership Post thought-provoking articles that shine a light on the company’s expertise and unique perspectives on industry trends and challenges. They crave a variety of engaging formats.

B2B 78

B2B Media LinkedIn Infographics 78