Shift Communications

JANUARY 16, 2018

Facebook changed its algorithm to suppress unpaid brand posts. 00:00:01] Facebook is taking your brand to the woodshed. In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. What are our alternatives?

Facebook 116

Facebook Video Branding Brand 116

The Hoyt Organization

FEBRUARY 12, 2024

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. This approach adds depth and credibility to your brand.

LinkedIn 55

LinkedIn Publicity SEO Storytelling 55

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Be known as a brand that takes care of their customers. A lot of brands try to do too much. Click Here. Define Your Audience.

Branding 120

Branding Brand Marketing How To 120

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Survey results can easily become infographics or the centerpiece of a customer newsletter.

Infographics 149

Infographics Retail Employee Resources 149

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Infographic: Millennials and Social Commerce. For example: 13 Statistics from an Inc.

Social Media 117

Social Media Study Blogging Company 117

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Rock the Status Quo

JANUARY 12, 2016

Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. My favorite “best of” tweets will also be turned into individual images for Twitter and LinkedIn, building visibility for the chat “brand” and linking to the full chat transcript.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. It might get you many hits today, but repurposing it to an excellent LinkedIn post a week later might not get you the same results if you had posted about it in real-time. All these iterations fall under content repurposing.

eBook 141

eBook YouTube Video Social Media 141

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. What we do see is a concentration of content and brand activity on the major social media platforms. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. What we do see is a concentration of content and brand activity on the major social media platforms. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. What we do see is a concentration of content and brand activity on the major social media platforms. Social Media at Work: LinkedIn cornered the market for business networking online.

Trends 100

Trends Skype Digital PR Guidelines 100

5W PR

MARCH 27, 2024

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

Publicity 78

Publicity Strategy How To Marketing 78

Waxing UnLyrical

MAY 28, 2013

Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right. Infographic: 25% of marketing budgets spent on content marketing. Why: Jim Dougherty doesn’t agree with the premise (and title) of this infographic, but is impressed with some of the processes detailed.

Marketing 88

Marketing Infographics B2B Content Marketing 88

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Take survey results and post to Twitter and LinkedIn. Try to surround a client submission with other non-competing products or services. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

MaccaPR

AUGUST 20, 2014

How often should you post new content on LinkedIn or other online channels? I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. Spark conversation with comments.

Social Media 97

Social Media Media YouTube Facebook 97

PR 20/20

FEBRUARY 11, 2016

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on LinkedIn. Check out this infographic by The Shelf for even more V-day insights. Valentine’s Day is almost here. Courtesy of: The Shelf.

Infographics 40

Infographics Consumer Fashion Travel 40

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. Create social videos and infographics. Create social-friendly videos and infographics.

Financial 106

Financial Industry Report Insurance 106

5W PR

APRIL 18, 2024

Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion.

B2B 78

B2B Media LinkedIn Infographics 78

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. They dig through LinkedIn and blogs for experts and sources.

LinkedIn 100

LinkedIn Reddit Social Media Pinterest 100

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Cool infographics. LinkedIn uses “AI” to provide better job matching between business and candidate.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

SEPTEMBER 19, 2024

If you think being conversational and customer-centric is enough for your brand voice, you’re only going to join a chorus of clones. Developing a distinctive voice defines your brand’s unique identity and builds a sense of authenticity with customers—an increasingly important factor in sales. Getting there isn’t easy, though.

Exercises 52

Exercises Branding Brand Airlines 52

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. LinkedIn: [link].

Social Media 112

Social Media Media Mobile Pinterest 112

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Republishing content across multiple channels provides access to a bigger audience, helping increase your website’s SEO, brand awareness and more.

Infographics 102

Infographics Fashion Advertising Advertising 102

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Exercises Viral 120

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Always begin at the end. .

Survey 136

Survey How To Construction Data 136

Critical Mention

APRIL 24, 2020

Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Keep this in mind to make sure you’re properly representing your brand in an unobtrusive way.

Infographics 103

Infographics Radio Instagram Sports 103

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 173

Survey Marketing B2B Study 173

5W PR

MAY 24, 2024

This exposure not only boosts brand awareness but also positions the company as an industry thought leader. Platforms like LinkedIn and Twitter enable fintech companies to share updates, converse with investors, and form a community around their brand. Social media platforms offer another potent tool for investor engagement.

Financial 78

Financial Privacy Infographics Leadership 78

PR 20/20

JANUARY 19, 2016

Meaghan is the Content Marketing Manager for ZenContent , a company that provides tailored, quality content for brands of all varieties. Say hi on Twitter or connect on LinkedIn. The following is a guest post by Meaghan McBee.

Content Marketing 40

Content Marketing Infographics Trends Marketing 40

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. It’s so important because it can be the first opening for brand awareness. ” 4.

Strategy 111

Strategy How To Content Marketing Analysis 111

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. ▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. ’ Heather can be reached via Twitter , LinkedIn and heatherc@rae-communications.com.

Leadership 90

Leadership Survey Exercises Education 90

PR in High Definition

AUGUST 25, 2017

Brands need to look to make the most of every piece of content, improving ‘bang for buck’. For example, if you have a byline attributed to a member of staff, that can be posted to their personal LinkedIn account via the publishing tool. Something simple like a photograph works, or even an infographic.

How To 54

How To Media Infographics LinkedIn 54