ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

Beyond PR

MARCH 20, 2018

Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for. This tactic can be convenient for brands, but the Big Brother-esque feelings these ads produce can be unsettling for those targeted. How to Change the Privacy Narrative and Public Perception.

Privacy 69

Privacy Brand Branding Instagram 69

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. A year ago, YouTube was constantly plagued by brand safety issues. The cycle is predictable, and brands are prepared.

YouTube 130

YouTube Brand Branding Comparison 130

5W PR

MARCH 15, 2021

alone, what isn’t there for marketers to like about Instagram? Besides its reach, Instagram is a favorite for influencers. It’s also cost-effective and brands pay as little as 20 cents per click. But in addition to these great benefits, there’s also a mother lode of gold beneath the surface on Instagram. Here’s a map.

Instagram 88

Instagram Privacy Agency Facebook 88

Contently - Strategy

AUGUST 30, 2024

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. And companies that are able to gain the trust of their customers outsell their competitors by up to “400% in terms of total market value” and customers are 88% more likely to buy again if they trust the brand.

Storytelling 85

Storytelling Marketing Travel Case Study 85

PRSay

MARCH 17, 2021

Small businesses have an Instagram site, where they feature their product or service, talk about their consumer support and build their brand. They’re great boogeymen right now [when people] talk about privacy, data protection and competition. Why is there so much focus on Big Tech related to 230?

Instagram 217

Instagram Facebook Government Nonprofit 217

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media.

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Interactive Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

Cision

APRIL 1, 2016

You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In August 2015, there were 50 million ad impressions on Instagram.

Instagram 120

Instagram Wikipedia Privacy Policies 120

Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? This second group includes networks like Twitter, YouTube, Instagram and Pinterest.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Threads is an easy option for existing Instagram users.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Cision

SEPTEMBER 1, 2016

Once I graduated from college, I was hired at Kirvin Doak Communications in Las Vegas and had the opportunity to work with some of the largest entertainment brands in the world. What is the biggest media relations mistake brands make? What are some of the ways brands can improve their relationships with the media?

Pitching 159

Pitching Privacy Resources Travel 159

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. One of the things that I love about issue management, is the opportunity that it presents to organizations.

Crisis 160

Crisis Crisis Management Policies Privacy 160

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. What’s not safe is ignoring social conversations, especially those related to your brand and category.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

Conference 156

Conference Privacy Advertising Advertising 156

Communications Conversations

MAY 23, 2022

In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. There’s so much opportunity here for brands. And it’s a huge miss for brands. Companies are leaving a lot on the table here. It sure could.

Company 137

Company Reddit Employee Facebook 137

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. Apple iOS 14 privacy features may impact ad targeting on Instagram.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

SEPTEMBER 8, 2023

Bringing you the latest in all things social media – from impending updates to privacy law changes, find it all in the round-up below. Instagram add comments to stories Instagram is once again testing a new update, allowing creators to share fan comments to Instagram stories to continue to engage with them.

Instagram 62

Instagram Social Media Privacy B2C 62

Prohibition

MARCH 22, 2023

Instagram’s live shop closes Instagram have recently removed the ability to tag products during live broadcasts. Instagram also recently removed the Shop tab however, as far as we know, Instagram shopping isn’t completely disappearing yet! Users can find this feature within Settings & Privacy on the app.

Instagram 62

Instagram Social Media Twitter Privacy 62

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . USP SHOWCASE. In their own survey of U.S. MORE PAID ADS.

Marketing 113

Marketing Instagram Media SEO 113

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). This great feature will allow brands and businesses to maximise on the power of UGC while still giving credit to the original creators. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Instagram increase creator transparency. Here’s our round-up of all the latest social media updates you need to know!

Instagram 62

Instagram LinkedIn Social Media Media 62

Buchanan PR

MARCH 13, 2024

At the same time, I also respect a woman’s right to privacy over medical matters, even someone who is in the public eye. Photo from Instagram account with altered photo warning News outlets, including AP and Reuters, pulled the photo. On Instagram, it remains up, though Instagram has attached a message that the photo has been altered.

Reputation 97

Reputation Instagram Privacy Corporate 97

Buchanan PR

JULY 6, 2023

Once installed, users can log in using their existing Instagram credentials. Threads seamlessly integrates with Instagram, importing the user’s followers and creating a personalized experience. It’s important to call out how linked Threads is with Instagram. First, you cannot sign up for Threads unless you have an Instagram.

Twitter 94

Twitter Instagram Mobile Privacy 94

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Most valuable of all, inclusion in an analyst report can build brand consideration for months or years. Earned media drives brand differentiation.

Company 120

Company Banking Education B2C 120

Sword and the Script

JULY 2, 2024

looking for mentions of brands, cutting them out, tagging them and mailing them to clients like our office. Yet it’s still a bit of a shock to us that have been around the PR world for a while, especially since it’s the second significant brand in PR to come to an end so far in 2024. Indeed, they do.

Print 158

Print Newspapers Google B2B 158

Prohibition

SEPTEMBER 17, 2024

Parents will also be able to monitor their children’s Instagram activity, including who they message and the topics they’re interested in. These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy.

Social Media 62

Social Media Privacy YouTube Media 62

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Brand Branding 52

Cision

JANUARY 14, 2016

But it’s surprising to see Twitter ranked seventh, Google+ ranked ninth, Instagram ranked 10th and LinkedIn at the bottom of the list (18th). Seventy-two percent of them are interested in Instagram for marketing their business in the coming year, followed by 41 percent who consider Pinterest the right channel to spend ad dollars.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. It’s an area that brands should investigate. #6 billion daily active users.

Report 81

Report YouTube Privacy Web 81

Prohibition

DECEMBER 12, 2023

Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors. Instagram have also introduced additional text-to-speech voices across their reels alongside many new audios, font options and text styles, and filters.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Interactive Instagram stories.

Social Media 61

Social Media Trends Media Instagram 61

Communications Conversations

MAY 21, 2019

Privacy concerns. And, brand ad budgets haven’t been impacted by all this negativity at all. Anecdotally, in the work I’ve done with brands this year, Facebook continues to work just fine as: 1) A driver of engagement; 2) A traffic driver; and 3) A lead generator. A slew of negative PR hits. Should that change?

Facebook 60

Facebook Brand Branding Privacy 60

5W PR

OCTOBER 27, 2019

Did they see an Instagram post or story that particularly resonated with them, or search for a product on Google? Today, there are a number of factors to consider: Privacy and tracking. Europe’s recent GDPR regulations and global privacy concerns mean consumers increasingly have to opt in to be tracked online.

Marketing 60

Marketing Privacy Consumer Instagram 60

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

PR in High Definition

MARCH 6, 2018

It’s hard to judge this yet since I’m not following nearly as many people on Vero as I am on Instagram (and very few of my friends are on it), but the ad free and chronological news feed is definitely a plus for the platform. But why all the fuss? Do we really need another social network? No advertising and a chronological news feed.

Consumer 63

Consumer Instagram Advertising Advertising 63