Branding International Knowledge Base 
Presspage
OCTOBER 14, 2024
Rather than having a set number of answers written in advance to send out to journalists time and time again, you should aim to send over original responses that all follow the same tone of voice to build credibility, trust and a coherent brand image in the eyes of your audience.
Cision
NOVEMBER 3, 2016
Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.
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PR 20/20
MARCH 15, 2021
If you have multiple parties in a single portal (think: your marketing agency, website development team, and your own internal users), consider assigning them a team to keep track of who’s who. Then, it’s time to move into some fun stuff—your branding. Here, you’ll add: Your brand logo. Build Out Knowledge Base.
Contently - Strategy
NOVEMBER 27, 2018
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Doing that successfully requires melding together some moving parts. The goals and metrics will follow. I push back.
PR 20/20
JUNE 22, 2022
Larger organizations, and brands that manage channel sales teams, may want to organize sales efforts by geographic territories. HubSpot offers a slew of free certification courses and also provides users with a knowledge base of helpful articles. Define your internal sales processes first, then mold HubSpot to optimize them.
Presspage
OCTOBER 14, 2024
Rather than having a set number of answers written in advance to send out to journalists time and time again, you should aim to send over original responses that all follow the same tone of voice to build credibility, trust and a coherent brand image in the eyes of your audience.
wiredPRworks
AUGUST 2, 2016
55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. You have to ask: in terms of appearances – are the influencers beholden to your brand? It should be a real blast for anyone looking to improve their knowledge base.
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