Deirdre Breakenridge

NOVEMBER 21, 2017

Defining your personal brand will result in a self-assessment. The practice of defining your personal brand on social media is key, no matter what your intentions are. Personal branding is the process of marketing yourself through your career, personality, values, etc. as a brand. First, evaluate your personality.

Social Media 39

Social Media Media LinkedIn Twitter 39

Presspage

OCTOBER 14, 2024

Rather than having a set number of answers written in advance to send out to journalists time and time again, you should aim to send over original responses that all follow the same tone of voice to build credibility, trust and a coherent brand image in the eyes of your audience.

How To 78

How To Media Crisis Pitching 78

Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Knowledge Base 120

Knowledge Base Social Media Policies Communications 120

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Interview your existing customers to find out more about their demographics, habits, and preferences.

Strategy 111

Strategy How To Content Marketing Analysis 111

Presspage

OCTOBER 14, 2024

Rather than having a set number of answers written in advance to send out to journalists time and time again, you should aim to send over original responses that all follow the same tone of voice to build credibility, trust and a coherent brand image in the eyes of your audience.

How To 78

How To Media Crisis Pitching 78

wiredPRworks

AUGUST 2, 2016

55% Able to preserve brand consistency as marketing goes digital. AMA CEO Russ Klein Marketer’s Confidence Interview. Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise.

Leadership 40

Leadership Survey Enterprise Conference 40

Prowly

MARCH 6, 2025

That's brand identity: the distinct visual representation of a brand. Or, in simple terms, being able to recognize a brand based on just a few simple cues. For PR teams, a strong brand identity means shaping public perception and keeping the messaging consistent for you or your client's brand.

Brand 80

Brand Branding How To Guidelines 80