Branding Interviews Product Launch 
PR Fuel
FEBRUARY 25, 2022
Then, they could drive reporters to their surveys and therefore, their products. Give Reporters A Chance To Interview Leaders. A new app recently launched that looks to fill a need that many people may not realize exists. The interesting part is the way they approached their release about the product launch.
Onclusive
AUGUST 10, 2021
While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.
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ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A milestone event.
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. And earned media isn’t magic.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But there are also initiatives that simply come too early in the life of a brand or company. Yet if the brand identity is lost in the tactics, the whole campaign falls short.
Prowly
FEBRUARY 3, 2025
This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.
Cision
DECEMBER 28, 2017
June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. One launch could spur posts like a video review of the product, a tutorial on how to use it, or even the story behind its creation.
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