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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Last month, I talked to six professionals who use social media marketing to further their brands. Sometimes your efforts alone aren’t enough to really boost awareness of your brand. Take your social strategy to the next level by identifying your brand ambassadors and getting them involved.”. Find Industry Influencers.

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Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

Defining your personal brand will result in a self-assessment. The practice of defining your personal brand on social media is key, no matter what your intentions are. Personal branding is the process of marketing yourself through your career, personality, values, etc. as a brand. First, evaluate your personality.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

Rather than having a set number of answers written in advance to send out to journalists time and time again, you should aim to send over original responses that all follow the same tone of voice to build credibility, trust and a coherent brand image in the eyes of your audience.

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more. Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices.

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Behind the Headlines With Laura Braden Quigley

Cision

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more. Further, a specialized Freelancer is likely to have an extensive knowledge base of their particular field, including industry trends and best practices.