5W PR

NOVEMBER 9, 2023

Many companies claim to offer AI-powered solutions, but it’s increasingly important for brands and marketers to distinguish between AI interfaces and genuine AI technology. The ability to gather real-time data on viewership, engagement, and conversion is changing the way campaigns are measured and optimized.

Trends 78

Trends Retail Advertising Advertising 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. In the simplest terms, earned media amplification is the delivery of content produced by a third party to an audience of your choice.

Marketing 195

Marketing How To Measurement Advertising 195

Reputation Us

APRIL 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. THE REPUTATIONAL VALUE OF CUSTOMER RETENTION Lately, when it comes to retail purchases, U.S. Both impact your company’s reputation and support your long-term success.

Reputation 78

Reputation Financial Consumer Survey 78

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. M : We focus a lot of our efforts toward new customer acquisition while increasing brand recognition and affinity to let people know what Overstock really is and the unique value we provide to our customers.

Interviews 223

Interviews Retail Data Engineering 223

Polaris

AUGUST 19, 2014

We all understand intuitively what “kicking butt” represents for our particular brand or organization. And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients.

Measurement 100

Measurement Advertising Advertising eBook 100

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. My sense is that the PR profession, which needs to uphold high standards for brands’ communications tactics, will take a cautious approach to AI.

Survey 88

Survey Measurement Employee Retail 88

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. Begin by accepting responsibility where appropriate.

Crisis 113

Crisis Digital PR Retail Reputation 113

PRSay

NOVEMBER 19, 2020

But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic. However, 27 percent of people surveyed weren’t able to name a brand at all.

Communications 171

Communications Survey Enterprise Radio 171

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Cision

JUNE 3, 2016

Practically every brand has a social media presence. Social media is more than an array of communication platforms. It’s a tool that helps stakeholders understand their customers, generate leads and track their brand’s pulse. In order to gain that knowledge and shape future campaigns, measurement is key.

How To 120

How To Retail Measurement Tools 120

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Prohibition

NOVEMBER 6, 2021

After this article, you should be able to determine whether or not you should begin spending on PPC for social media. What is paid social media? Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform. How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand!

Retail 225

Retail Consumer Brand Branding 225

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Have customers mentioned your podcast on social media, in blog posts, or through referrals? Establish a social media account on a platform that has the best reach for your audience, and tell your listeners where they can find you. Be Creative. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

The Resolution Blog

JULY 9, 2018

For instance, The Body shop employes 17,000 people, Virgin Media 13,000 and B&Q 25,000?—?many many of which, despite having knowledge of the product, still have buying power and will be making decisions to buy from your brand or the competitor. It has a big impact in the retailers decisions. so great for brand positioning.

Retail 168

Retail Internal International Twitter 168

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Polaris

JULY 31, 2014

I remember when I first adopted social media marketing as a way to promote my business. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help. What can social media marketing actually DO?”.

Social Media 103

Social Media Marketing Media Twitter 103

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Media and publications.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Communications Conversations

JUNE 30, 2016

If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. Especially considering brand usage of these platforms, which looks like this (from a branding perspective, at least): But what social network site is lowest on the chart above?

Pinterest 97

Pinterest Social Media Tools Media 97

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In In gaming, Snapchat is looked at as a fad, where retail has embraced it. As you can imagine, Snapchat measurement is not straightforward. Views on Snaps ( V ).

Measurement 40

Measurement How To Marketing Engineering 40

PR in High Definition

AUGUST 30, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. One of the easiest ways to amplify coverage is using your paid media – the channels that require cash to extend your influence beyond your owned and shared networks.

How To 48

How To Media LinkedIn Retail 48

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well.

Brand 71

Brand Branding Healthcare Community 71

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. The Thanksgiving to New Year’s period is make-or-break time for many brands. When performing that year-to-date review, PR teams can also identify new opportunities in discarded ideas or even dormant media contacts.

Retail 136

Retail Creativity Leadership Agency 136

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. Often, it’s difficult to deliver a specific experience to a customer who is shopping with multiple brands at once.

Consumer 74

Consumer Publicity Marketing How To 74

Shift Communications

JANUARY 30, 2020

When we look back to SARS in 2003, only Friendster, LinkedIn and My Space were online—traditional media was still the primary mode of information sharing, which meant a longer news cycle and more time for teams and communicators to prepare messaging.

Trends 127

Trends Publicity Communications Tourism 127

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? Know how to measure the success of your campaign. Maybe your website already features a blog, or a couple social media channels with original content. What data do you need to execute that strategy? How much of your campaign can be automated? Take advantage of automation.

Marketing 210

Marketing Apparel Data Software 210

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Know What Influencers Say About Your Brand, And Gauge Their Impact on Your Target Audience .

Data 70

Data Retail How To Sports 70

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Zappos, an online shoe and clothing retailer, is famous for its customer service. With consistent growth, even small numbers can become substantial over time. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record. Customers want more than deals and discounts.

Social Media 120

Social Media Facebook Print Advertising 120

Communications Conversations

APRIL 21, 2015

And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. Frustrated and angry customers taking to social media. Sure, they’re having to deal with a few issues via PR/social media channels. Target was in the news over the weekend. Web site crashed.

Social Media 60

Social Media Product Launch Instagram Media 60

Konnect Agency

AUGUST 24, 2020

As folks move fluidly from back-to-school shopping to Halloween to Thanksgiving to Christmas/Chanukah/Kwanzaa to the New Year to Valentine’s Day to… it’s a mad dash for most industries including those in lifestyle, family brands, food and beverage, franchise and more as businesses compete for impressions and sales. Retail and returns.

Trends 52

Trends Retail Consumer Banking 52

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

Theranos founder and CEO Elizabeth Holmes rise to media adulation was a rocket ship. Gordon, partner at Schwartz Media Strategies. This common error often leads to scandalous revelations and allegations in media that immediately attracts more journalistic and talk show scrutiny. Theranos founder and CEO Elizabeth Holmes.

Ethics 98

Ethics Employee Crisis Internal 98