ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. Retail media network – no longer just a buzzword but a market reality. One of ours is ad tech.

Retail 170

Retail Branding Brand Advertising 170

5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. M : We focus a lot of our efforts toward new customer acquisition while increasing brand recognition and affinity to let people know what Overstock really is and the unique value we provide to our customers.

Interviews 223

Interviews Retail Data Engineering 223

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. On Facebook, the likelihood of a brand post reaching an intended audience is low. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams.

Marketing 195

Marketing How To Measurement Advertising 195

Prowly

APRIL 10, 2025

Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand? You can try it for free right away or read this guide first.

Social Media 104

Social Media Reputation How To Media 104

Polaris

AUGUST 19, 2014

We all understand intuitively what “kicking butt” represents for our particular brand or organization. And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients.

Measurement 100

Measurement Advertising Advertising eBook 100

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. When you’re crafting or refining a brand’s identity, understanding where the brand has been, what’s been said, and what competitors are saying is essential. Systems you may be asked about: market research, previous campaign performance data. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

NewsWhip

APRIL 7, 2022

These changes, while valuable, have also produced various challenges for brands and those who manage them. . Brands are capable of making an impact, and being impacted from the real-time sharing of news. If brands are to compete with the speed of today then they need the ability to monitor the news as it’s actually happening.

Analysis 158

Analysis How To Media Retail 158

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

PRSay

NOVEMBER 19, 2020

But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. consumers to name a brand that has stood out for having done something especially well during the coronavirus pandemic. However, 27 percent of people surveyed weren’t able to name a brand at all.

Communications 171

Communications Survey Enterprise Radio 171

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

The Resolution Blog

JULY 9, 2018

many of which, despite having knowledge of the product, still have buying power and will be making decisions to buy from your brand or the competitor. It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product? so great for brand positioning.

Retail 169

Retail Internal International Twitter 169

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. Want to learn more about how EMV impacts financial brands? However, most retailers have yet to install updated terminals for the new EMV cards. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Cision

JUNE 3, 2016

Practically every brand has a social media presence. It’s a tool that helps stakeholders understand their customers, generate leads and track their brand’s pulse. In order to gain that knowledge and shape future campaigns, measurement is key. In order to gain that knowledge and shape future campaigns, measurement is key.

How To 120

How To Retail Measurement Tools 120

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Be Creative. Podcasting is personal. Host Live Events.

Community 206

Community Nonprofit Conference Social Media 206

PRSay

JULY 10, 2020

Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience. Our target audiences and stakeholders might take time to adapt.

Crisis 179

Crisis Crisis Management Employee Retail 179

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

Crisis 113

Crisis Digital PR Retail Reputation 113

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Content marketing isn’t a panacea. But we’re doing this naturally as human beings.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We are delivering a varied range of work, from traditional PR, to brand identity and design and website builds. I’d love to help you tell your story.

Agency 161

Agency Meeting Retail Energy 161

5W PR

NOVEMBER 9, 2023

Many companies claim to offer AI-powered solutions, but it’s increasingly important for brands and marketers to distinguish between AI interfaces and genuine AI technology. The ability to gather real-time data on viewership, engagement, and conversion is changing the way campaigns are measured and optimized.

Trends 78

Trends Retail Advertising Advertising 78

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 85

Customer Service Retail Measurement Consumer 85

PRSay

DECEMBER 28, 2021

What strategy will work best for your brand? Know how to measure the success of your campaign. An online ticket retailer might ask users to input their favorite sports team before sending email alerts about specific event tickets. What data do you need to execute that strategy? How much of your campaign can be automated?

Marketing 210

Marketing Apparel Data Software 210

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? Q3: How should brands be setting KPIs?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. The Fortune 10.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Branding 68

Branding Brand Publicity Fashion 68

Rock the Status Quo

JULY 14, 2015

Most restaurants and retail businesses make an effort – smart ones realizing just how much new business they fuel – but monitoring is slim-to-nonexistent for many other types of businesses and there’s no effort made to grow the volume of reviews. Read more ).

Retail 100

Retail Customer Service Google Reputation 100

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The effect of brands helping during the Covid-19 pandemic. And it’s no longer about that measurement piece at the end.

Consumer 78

Consumer Measurement Local Data 78

Stephen Waddington

JANUARY 19, 2021

Digital acceleration drives digital dispersion E-commerce accounted for 16% of US retail in March 2021 and was growing approximately one percent per year. Shopify supported online retail. The price of higher education has been inflated beyond any reasonable measure of value according to Galloway. Netflix replaced cinema.

Retail 113

Retail Crisis Education Airlines 113

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. The Thanksgiving to New Year’s period is make-or-break time for many brands. So whether the PR is handled in-house or with an agency, it’s a good time to demonstrate its value. Nail down your holiday plans.

Retail 136

Retail Creativity Leadership Agency 136

Shift Communications

JANUARY 30, 2020

A 2018 study conducted by MIT found that by every standard measurement, fake news bests the truth: it reaches more people, dives deeper into social networks, and spreads six times faster than its truthful counterpart. Today, these types of conversations are more accessible to a variety of consumer brands and public facing organizations.

Trends 127

Trends Publicity Communications Tourism 127

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Maria strategically integrated brands like Disney with mom influencers, revolutionizing their marketing approach. Meet Maria Bailey.

Marketing 130

Marketing Consumer Advertising Advertising 130