5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales. Crafting Compelling Content While adhering to regulations, alcohol brands can still create engaging and visually appealing content.

Creativity 78

Creativity Social Media Strategy Brand 78

PRSay

MARCH 5, 2025

To that end, 2025 might be the year that we dump the dreaded unique visitors per month metric for the media websites where we place client stories. It might also be time to stop worrying about social media impressions. Media relations quality no longer means high impression counts from a well-known news organization.

Media Relations 97

Media Relations Measurement Media Tools 97

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

Brand 323

Brand Branding eBook Advertising 323

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space.

Social Media 78

Social Media Leadership Strategy Media 78

Sword and the Script

DECEMBER 3, 2024

According to a press release , AlphaMetricx delivers “AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience.” The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.”

Software 176

Software Measurement B2B Training 176

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates.

Hotels 88

Hotels Brand Branding Crisis Management 88

5W PR

FEBRUARY 3, 2025

Social media has fundamentally changed how brands face public scrutiny and criticism. PR professionals now operate in an environment where public opinion shifts rapidly, and social movements can mobilize massive audiences against brands perceived to have crossed ethical lines.

Reputation 78

Reputation Brand Branding Crisis 78

5W PR

MARCH 15, 2025

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Document these traits in brand guidelines that all content creators can reference.

Brand 78

Brand Branding Guidelines Storytelling 78

The Proactive Report

DECEMBER 11, 2024

As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

AUGUST 3, 2020

But out of the corner of their eye they are keeping a close watch on their competitors — which media they are appearing in, how they are being mentioned, and how quickly their stories are spreading on social media. 1) Measure the quality, not just quantity of your competitors’ media placements.

Media 397

Media Pinterest Measurement Energy 397

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. They promote the brand voluntarily. FIND BRAND ADVOCACY OPPORTUNITIES WITH PROWLY What is brand advocacy?

Brand 104

Brand Branding Employee Case Study 104

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Data Analysis 397

5W PR

NOVEMBER 22, 2024

By effectively implementing media relations strategies, companies enhance brand visibility, build strong relationships with journalists, and achieve communication objectives. Media relations remains a powerful tool for driving business success and shaping public perception. Monitoring media coverage is also important.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. The content provided on your web assets must tell your brand and product stories clearly and concisely.

Measurement 356

Measurement SEO Web Social Media 356

PRSay

JANUARY 3, 2025

. #1 Help clients embrace brand authenticity and transparency People are tired of brands positing that they are perfect. In contrast, consumers love it when brands feel real and authentic. For many people, a companys authenticity is the deciding factor when deciding which brands to buy from and which to ignore.

Trends 97

Trends Brand Branding Publicity 97

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. But, there is a common framework that can be applied to PR measurement and planning. Tracking impressions helps gauge brand exposure, audience engagement, and potential impact.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

DECEMBER 18, 2024

In today’s competitive marketplace, brands are constantly seeking innovative ways to connect with their target audience and foster long-lasting loyalty. Highlight real-life stories and experiences that align with the brand’s values. Understand the target audience’s needs, preferences, and pain points.

Storytelling 78

Storytelling Brand Branding How To 78

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Getting to ROI through business impact measurement.

How To 397

How To Media Software Analytics 397

5W PR

MARCH 12, 2025

Building trust in cybersecurity requires more than technical expertise – it demands strategic brand development focused on transparency, reliability, and proven results. Recent data from Deloitte shows that 91% of customers consider brand trust a key factor when selecting cybersecurity providers.

Case Study 78

Case Study Brand Branding Ethics 78

Prowly

JANUARY 31, 2025

Need to strengthen your brand strategy but not sure where to start? A comprehensive brand analysis provides the insights you need. This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. How does brand analysis differ from a brand audit?

Analysis 104

Analysis Brand Branding How To 104

Prowly

FEBRUARY 3, 2025

This is the power of brand recognition. Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position.

Strategy 78

Strategy Brand Branding Employee 78

Sword and the Script

SEPTEMBER 10, 2024

For example, the study found that 71% of B2B marketers poll believe their marketing is “communicating a distinct brand position” or strong unique selling proposition (USP). It’s also the foundation of a brand. Is a brand that aligns with my personal values and ethics.” By contrast, only 68% of buyers feel the same.

B2B 179

B2B Software Ethics Leadership 179

Remote PR Jobs

FEBRUARY 25, 2025

Public relations isnt just about press releasesits about building relationships and creating a trustworthy brand. Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage.

Strategy 155

Strategy How To Crisis Management Crisis 155

Contently - Strategy

OCTOBER 29, 2024

Warby Parker’s well-known campaign, encouraging users to show off their eyeglass options with the hashtag #warbyhometryon , was a great example of this, generating tens of thousands of organic social posts from real-life customers. But, you don’t need to share user-generated content on social media alone. The result?

B2B 99

B2B Brand Branding Case Study 99

5W PR

JANUARY 31, 2025

The most successful PR campaigns tap into fundamental human emotions – joy, hope, empathy, determination – creating connections that transform casual customers into passionate brand advocates. Video content, social media , interactive experiences – each platform offers unique ways to deepen emotional connections.

Storytelling 78

Storytelling Brand Branding Sports 78

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

FEBRUARY 20, 2025

The toy industry faces unique challenges and opportunities when it comes to brand loyalty, as companies must appeal to multiple generations while maintaining the highest standards of quality and safety. Crisis Management Protocol Having a solid crisis management plan is essential for maintaining brand loyalty during safety concerns.

Company 78

Company Brand Branding Crisis Management 78

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362