5W PR

JULY 11, 2024

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

Media Training 78

Media Training Training Media Privacy 78

ImPRessions - Crenshaw Communications

JUNE 12, 2019

Dad was trying to say that you don’t want to attract the wrong kind of attention, and the same goes for brands. Even if the executive spokesperson — usually the CEO — is naturally charismatic and confident facing the media, she should never venture into the public eye without media training.

Media Training 256

Media Training Training Agency Crisis 256

Communications Conversations

SEPTEMBER 14, 2017

sparked is a social and digital media training program where real-world professionals who work from some of the Twin Cities largest brands and agencies are the professors. People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising. A HUGE gap, in my opinion.

Media Training 0

Media Training Training Social Media Media 0

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. Martin is a communications strategist and teaches digital strategy.

Community 148

Community Big Data Media Resources 148

Melissa Agnes

SEPTEMBER 16, 2014

Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

5W PR

NOVEMBER 25, 2024

Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps. Media training can also help executives deliver clear, concise, and impactful messages during interviews.

B2B 78

B2B Company Crisis Management Measurement 78

Melissa Agnes

FEBRUARY 19, 2014

I know this is the right decision to lead my team, as we continue to share quality products with my fans – whose love and support have built my brands,” adds Deen. “Jahm and Steve are both so well respected as leaders. source: businesswire.com ). Will Deen’s comeback be successful? What do you think?

Crisis 245

Crisis Crisis Management Case Study Enterprise 245

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Exactly what we need for social media and/or digital. ” What comes up? A handful of agencies. And an Eventbrite list.

Media Training 68

Media Training Training Social Media Media 68

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. Color is not the only aspect of your brand.

Social Media 130

Social Media How To Brand Branding 130

Onclusive

FEBRUARY 11, 2021

Initially, a well-known spokesperson (such as a celebrity or influencer) can lend interest and credibility to your brand, but be careful of becoming too reliant on such individuals. Journalists share that they want to speak to people involved in the company: the person who had the ideas, built the brand, and can answer specific questions.

How To 221

How To Media Training Financial Storytelling 221

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Crisis Communications Corporate 195

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. The answer lies in the story energy, taste, and the intoxicating power that an intangible such as brand can have.

Energy 196

Energy Analysis Media Retail 196

Flack's Revenge

AUGUST 4, 2022

Flash forward a year-and-a-half and I thought it would be great to have Brette on the podcast, to discuss her special brand of performance coaching. It’s based on the premise that you can fundamentally improve interview and presentation skills.

Film 156

Film Media Training Enterprise Interviews 156

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Brand perception audits. Website analysis and evaluation.

Media Relations 120

Media Relations Agency Media Training Media 120

Bianchi Biz Blog

DECEMBER 5, 2024

We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. To make sure you are talking to the ‘right’ media, it’s important to understand which channels, outlets and individual correspondents are best suited to your target audience.

Radio 83

Radio Sports Marketing Local 83

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! This is where some targeted media training right before interviews is highly recommended.

Hotels 200

Hotels Local Interviews Viral 200

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. And since a single employee can talk about the company to thousands of external stakeholders at once through social media, the company must take steps to control its narrative. The Age Of Uncertainty.

Trends 199

Trends Corporate Employee Analysis 199

Ishmael's Corner

NOVEMBER 30, 2014

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. Spoiler alert: The tension dissipates.

Storytelling 158

Storytelling Journalism Media Training Video 158

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? But that’s just the beginning. Prepping for Press.

Media 199

Media Interviews YouTube Advertising 199

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked.

Interviews 165

Interviews Television Film Media Training 165

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. Whose audience will engage and be interested and click through to learn about your product, service or brand? It’s s dicey question. They can be valuable IF you find the right one. It is an option. So, download that.

How To 234

How To Brand Branding Video 234

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

PR in High Definition

APRIL 25, 2018

However, if they fail to address it, their brand and reputation may be affected. Above and beyond the obvious reason for doing this – it’s the right thing to do – organisations should consider the impact on their brand if they don’t correct their failings. It’s all in the narrative. Shout about it. Keep an eye out.

Brand 75

Brand Branding Employee Exercises 75

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Especially with social media, your business immediately faces backlash and reputational damage, as the public associates this person with your brand.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Melissa Agnes

JULY 3, 2018

I’ve found myself frustrated as of late, with how often I’m approached by organizations that express one of the following three grievances with me: They were given poor advice in the midst of a breaking crisis or viral issue that led to impactful consequences for the brand and/or its stakeholders. I’ve built my career this way.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency International Internal Pitching 192

Stern + Associates

AUGUST 23, 2024

Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. A clear roadmap helps leaders align their personal branding with company goals, ensuring consistent and impactful messaging across your organization. The key is to balance focused support with broad empowerment.

Strategy 127

Strategy Training LinkedIn Resources 127

Stuart Bruce

OCTOBER 6, 2016

The main reasons flagged by brands for not using digital/social more frequently are a lack of budget (46%) or a lack of staff (32%), rather than the board not understanding the need for it (11%). Over half of agency people require more digital/social media training (53%). Digital PR training.

Training 119

Training Digital PR Media Training Education 119

Ishmael's Corner

OCTOBER 19, 2014

That’s not on brand.”. If you think the media training helped Brad, think again.”. “Even though the budget starts out low, you’ll grow with us.”. Decrypted. “I I was lucky to finagle these dollars out of the founders who view PR as a cost center.”. Client Phrase. That idea scares the bejesus out of us.”. Client Phrase.

Agency 143

Agency Media Training Conference Training 143