NewsWhip

DECEMBER 13, 2017

For PR professionals, public relations has evolved from pitching legacy newspapers to reaching audiences more directly. The post How Golin’s Bridge is connecting brands to the new future of PR appeared first on NewsWhip. In the shifting digital landscape, no area of media has remained untouched. The […].

Newspapers 147

Newspapers Branding Brand Pitching 147

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Understand your audience.

Crisis 186

Crisis How To Branding Brand 186

Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Bianchi Biz Blog

JANUARY 16, 2025

Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber. Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. The majority of its readers are in western Canada.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

JANUARY 28, 2025

Thats probably the most powerful achievement a brand can earn because, at that point, the brand no longer needs an explanation. More explicitly, as Barry Schwartz, a reporter for Search Engine Land, summarized: ChatGPT from OpenAI is quickly becoming the brand for AI, like Google is for Search.

SEO 111

SEO Publicity Engineering Google 111

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . — .

B2B 319

B2B Company SMB Automotive 319

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 138

B2B Branding Brand B2C 138

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. 3 Craft compelling messages and choose the right channels The messages you send out should be clear, timely, relevant and aligned with your brand's voice.

Examples 104

Examples How To Product Launch Print 104

Agility PR Solutions

NOVEMBER 9, 2023

From the ad inserts that you find in your morning newspaper to eCommerce giants who work with another brand to create a product, all of these are partnerships. With the right partnership, everything falls into place to provide value for all stakeholders, including the customer.

Branding 106

Branding Brand Newspapers Marketing 106

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. More specifically, I wanted to be a sportswriter.

Writing 294

Writing Journalism Pitching Report 294

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Personalize Your Brand. Plus, NESTEA literally puts a face to their brand name with a celebrity partnership and images that illustrate the theme of cool, fun, simple.

Infographics 283

Infographics Consumer Video Examples 283

Cision

APRIL 25, 2017

And yes, that includes parody content from brands. The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts.

Facebook 303

Facebook Newspapers Local Crisis 303

Cision

JUNE 16, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Read on to learn how you can tell your best rebranding story. .

Communications 250

Communications How To Telecommunications Employee 250

Flack's Revenge

FEBRUARY 2, 2017

major newspapers). The question kind of reminds me about the concerns and debate over branded content. The post Are PR and Branded Content Fake News? Research and reporting in service of a cause (National Review, Nation, New Republic). Pretend journalism – claim to be a news source but is a curator (Daily Kos).

Branding 120

Branding Brand Newspapers YouTube 120

Buchanan PR

FEBRUARY 24, 2025

While these publications may not always boast the same size as mainstream outlets, they provide a unique and strategic platform to share your news, elevate your brand, and engage with an audience that is often underrepresented.

Newspapers 71

Newspapers Media Fashion Education 71

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Ronn Torossian

MARCH 9, 2015

Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. Brand PR Ronn Torossian 5WPR CEO PR Agency' The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Radio 150

Radio Newspapers Agency Blogging 150

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Then, over the weekend, KFC cooked up a masterful ad that ran in two UK daily newspapers. First, when is the last time you saw a major brand scramble its own logo? It delivers as an apology to customers and franchise owners, a public expression of frustration, and a show of brand personality.

Crisis 189

Crisis Reputation Newspapers Creativity 189

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.

Corporate 189

Corporate Newspapers Government Company 189

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Branding Brand Radio 93

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Impact Assessment Metrics: Brand Awareness: Measure any noticeable changes in brand awareness and public perception following the release. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Marketwired

MARCH 15, 2016

Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally. Without trust, your brand will not survive.

Employee 100

Employee Training Branding Brand 100

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. Going into college I just knew that I would be a reporter at a newspaper.

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

JUNE 22, 2016

If no one believes in your brand, how can you convince anyone to invest in you? Tom Lindell, managing director of Exponent PR, says harnessing your brand advocates’ opinions is key to influencing sales and building a successful brand strategy. Tell us about Exponent PR’s approach to brand strategy. That’s good news.

Newspapers 195

Newspapers Media Relations Branding Brand 195

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. looking for mentions of brands, cutting them out, tagging them and mailing them to clients like our office. Somehow our tech clients were added to this service, and I started getting these envelopes in the mail.

Print 158

Print Newspapers Google B2B 158

Flack's Revenge

JUNE 2, 2021

Plus it seems a bit disingenuous to shun some media Q & A about the game, yet embrace brand endorsement deals that add to her public profile. Another wrinkle: the newspaper reported that poor communications played a role.

Sports 250

Sports Media Newspapers Conference 250

Cision

AUGUST 19, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same. Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. Will your brand’s products make it into those pages? Lead Times.

Pitching 120

Pitching Newspapers Advertising Advertising 120

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Your product or service brand name (if different). Your competitor’s product or service brand name (if different). Want to learn more about how listening to the right audiences will boost your brand?

How To 198

How To Instagram Social Media LinkedIn 198

PRSay

OCTOBER 16, 2024

Washington reflected on a personal experience from years ago when she was hired to help community newspapers transition online. These generations grew up in a global, connected world, and they expect the brands they support to align with their values. Gen Z and Millennials are pushing organizations to do more than just make profits.

Technology 109

Technology Trends Banking Newspapers 109

5W PR

NOVEMBER 6, 2024

Common objectives include awareness, which means increasing brand recognition and awareness of the game. Traditional media like newspapers, magazines, radio, and television can sometimes be useful. Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives.

Video 78

Video How To Marketing Television 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Why don’t more companies and brands measure PR and marketing?

Measurement 159

Measurement Insurance Insurance Newspapers 159