Branding SMB Social Media 
Stern + Associates
MAY 8, 2023
Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.
Prohibition
SEPTEMBER 3, 2023
Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.
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Communications Conversations
NOVEMBER 1, 2017
Our 100th Social Media Breakfast. No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. And, it never happens without Rick Mahn (who founded our SMB) and Jen Jamar and Mykl Roventine, who have kept it afloat ever since. YouTube was just two years old!
Communications Conversations
JULY 10, 2018
Today, I wanted to take a stab at sharing a list of “social media power brokers” in the Twin Cities. After all, I’ve been working in the social media marketing field for almost as long as that discipline has been around (almost 10 years now; 20+ years in the marketing/comms industry). No magical formula.
ImPRessions - Crenshaw Communications
JUNE 7, 2017
Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them.
Cision
NOVEMBER 28, 2017
These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.
Shift Communications
MAY 10, 2022
Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. It’s where social media marketing and SEO truly overlap. By Lisa Zanchi, Director, Digital Marketing.
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