Branding SMB Writing 
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Our own account supervisor Erica Schain says it’s the best place to get a summary in real time of what’s trending across the tech blogs, offering a bird’s eye view of what reporters are writing about. An SMB can conduct market research with unlimited survey questions at a reasonable cost.
Sword and the Script
OCTOBER 3, 2023
BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.
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Prohibition
SEPTEMBER 3, 2023
Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.
Sword and the Script
JUNE 18, 2024
Think about a hypothetical software company that designed a product for the SMB space. He’s been writing a lot about how B2B marketing needs a makeover. This has caused a misguided backlash against spending marketing budgets on anything brand-related and marketing communications, in favor of “performance marketing.”
Karen Freberg
APRIL 9, 2023
SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. Utilizing talent in movie to grab attention This is what SMB did with their star Jack Black, who plays Bowser. What do I like about the Super Mario Bros and the Barbie movies?
Contently - Strategy
OCTOBER 15, 2020
In our brand new report, we set out to highlight tactics that could help your brand thrive. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. “It’s We expect brands to test the waters with more tools in the near future. And it’s no longer a channel that brands can ignore.
Garrett Public Relations
DECEMBER 3, 2020
As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].
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