Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Read the free white paper today! Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. You can effectively use visual content to market your brand, and we’ll discuss how below.

Storytelling 120

Storytelling Video Infographics YouTube 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A great PR campaign can generate positive brand awareness, which is clearly desirable. The brand may play only a small role in the coverage that drives awareness. That doesn’t mean public relations can’t build brand awareness; it can. Or consider today’s innovators – brands like Casper, Uber, and Amazon.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. Brand perception audit. All PR tactics serve to build, bolster, or reinvent a company’s brand reputation. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Successful PR plans work to convey messages and stories that are – at least to a degree – ownable by the company or brand in question.

Strategy 220

Strategy Measurement Advertising Advertising 220

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Then, it’s time to get to work.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

DECEMBER 17, 2015

PR is now a two-way conversation between the brand and its audience. The brand message can be influenced but it cannot be controlled anymore. We, as PR professionals, rely on creating goodwill between a brand and its customers. If a brand is real and personable, people want to connect with it.

Brand 120

Brand Branding Nonprofit Storytelling 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. White papers – a great way to demonstrate thought capital in long form to a particular audience. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” It means brands will have to invest in content creation. To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. In fact, storytelling compels users to convert more effectively.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

MAY 2, 2015

Creating great content helps your audience answer a question or solve a problem, and it keeps your client or brand top-of-mind. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences. It’s more than an inbound marketing tool.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Back in my day, flagging meant failing a test – getting an F.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM.

Education 178

Education B2B Employee Crisis 178

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling?

Infographics 120

Infographics Storytelling Film Content Marketing 120

Cision

APRIL 6, 2016

So how can you set your brand apart? In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. What do you think is the biggest challenge facing brands today? Learn top tactics with Cision’s free white paper!

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

MAY 25, 2015

You’re a storyteller. Consider starting a vlog (that is, a video log) for your brand. Click here for our free “Outside-The-Box Content Marketing for PR” white paper now! As a PR professional, you know how to write, and you know how to tell a succinct, engaging story. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Storytelling Video 120

Cision

APRIL 2, 2015

A brand doesn’t have to undertake all of those. Has a brand ever surprised you in such a kooky way that you just had to tell someone. Has a brand ever surprised you in such a kooky way that you just had to tell someone. You were the target of trigger marketing, which can come in the form of ads, branded content and live events.

Airlines 120

Airlines Storytelling Local Travel 120

Flack's Revenge

FEBRUARY 3, 2021

The answers from this kind of discovery can inform everything from messaging, positioning, branding, website, collateral and so on, not just press releases. Assuming you are willing to share details, they should be woven into the messaging and storytelling. Take Stock of Your IP and its Potential. It is not a binary decision, either.

Technology 177

Technology Comparison Case Study Video 177

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Want to create standout content?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

JULY 10, 2015

The brand could have used any voice-over actors, but they chose Pete Stacker and David Bickler. Office Depot worked with Peter Thomas, a documentarian for brands like “National Geographic.” Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper! . Make it Pop.

Video 120

Video Storytelling Local Creativity 120

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. This goes for any business or brand, really! Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! Audience members unite around a subject, brand or cause and share their favorite thoughts, images and experiences. All present a more complete picture of our brands and products or services.

Media 120

Media Content Marketing Infographics Fashion 120

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. A survey commissioned by Brightcove and conducted by Ascend2 found 93% of B2B buyers believe “video builds trust in a brand.” Effective storytelling improves valuations. 34% said ebooks.

B2B 148

B2B Marketing Survey Software 148

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. However, the truth is that we can measure it. Let’s demystify the ROI of PR.

Analytics 170

Analytics Measurement Data Technology 170

Cision

APRIL 7, 2015

People view, connect and engage with native ads much more easily than branded content. But brands already can create 10-minute videos with six-second teasers. Neither personal nor branded videos currently have Facebook’s auto-play functionality; however, the feature is likely to be added in a future update. Not so much.

Video 120

Video YouTube Mobile Advertising 120

Flack's Revenge

JANUARY 12, 2021

They know a lot, have a voice, and can be great influencers on opportunities, help amplify your brand and messages, and provide input on strategy, products, go to market, or other important aspects of your business. If your goal is primarily to amplify brand and message, you would go to a 2nd or 3rd tier firm who offers marketing services.

Industry 156

Industry Enterprise Trends Technology 156

PRSay

NOVEMBER 5, 2018

Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video. Eighty-five percent of people say they’d like to see more video from brands. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership.

Video 119

Video Communications Strategy Product Launch 119

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! What role do you think storytelling plays in PR? I’ve written more than 3,000 articles in my career, so I know how reporters think, what makes them tick, what stories will resonate with them and what facts or issues will make them back away.

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t miss these related posts: Should Brands Take a Stand in Politics? We see infographics in content marketing survey results as well. 2) Design fundamentals.

Infographics 80

Infographics Data Case Study Content Marketing 80

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. Our message is clear: Control your narrative.

Software 78

Software Internal International Technology 78

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. Our message is clear: Control your narrative.

Software 78

Software Internal International Technology 78

PRSay

OCTOBER 2, 2019

A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. GOAL: Extend the company’s brand value in markets around the world. . Download our complete webinar white paper today. Amplify your news across social channels.

Local 83

Local Storytelling Infographics Resources 83

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 72

Infographics Case Study Video Survey 72

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Learn how to build a brand journalism strategy with our free white paper! If you don’t understand the individual or group whose story you are telling, your story will sound false. What’s the biggest lesson you learned from your first position?

Policies 120

Policies Internal International Public Affairs 120

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. It’s a way to earn media attention for your brand and gain better visibility in the market. You want it to include your mission and how they can learn more about your company and brand. How to End a Press Release. Call to Action.

How To 105

How To Writing Video Fashion 105